Agritech Startup Backers Announce New Corporate Partners

Agritech Startup Backers Announce New Corporate Partners

Entering its fourth year, the THRIVE Venture & Innovation platform announced today the nine finalists and investment in its spring ’18 accelerator cohort, according to an article on The THRIVE Venture & Innovation Platform also welcomes the latest partners Coca Cola and Wilbur-Ellis alongside its existing partners Wells Fargo, Trimble, Taylor Farms, Land O’Lakes, Western Growers Association, Verizon, City of Salinas, Corteva, Driscoll’s Berries, Yamaha Motor Ventures & Laboratory, Produce Marketing Association, Sun World Innovations, Orrick, JV Smith, and Turatti.


THRIVE’s partnership with Coca Cola aims to sustainably source 100% of the Fortune 500 brand’s priority agricultural ingredients by 2020 and build a healthy agricultural supply chain. In order to meet the expectations of its consumers, customers, and stakeholders, Coca Cola is committed to finding new innovation that protects land and other natural resources in the communities it operates in and sustainably source agricultural ingredients at the core of its products. The partnership between SVG Partners and Wilbur-Ellis, a leader in precision agriculture technology and the marketing and distribution of plant protection, seed and nutritional products, is focused on accelerating and scaling emerging agriculture technology through the company’s extensive testing and research facilities, as well as through their marketing and distribution capabilities.

Selected from 200 applications from 30 geographies around the globe, the THRIVE IV cohort will receive $900K investment- divided between each of the nine companies. The finalists will be showcased before THRIVE corporate partners, investors, growers, and agriculture leaders at the historic Salinas firehouse for the THRIVE Innovation Showcase, a celebration highlighting the city’s agtech economic development strategy launched in 2012 in partnership with SVG Partners.