Precision Ag Summit Speakers Say Solutions-based Technology Will Catch On
Industry has provided plenty of interesting and exciting technology options to agriculture, writes Jenny Schlecht of the Forum News Service. But the challenge continues to be making that technology useful enough for farmers to adopt it.
Technology adoption goes in phases, Chad Godsey of Godsey Precision AG, explained at the eighth annual Precision Ag Summit at the Farmers Union Conference Center in Jamestown, ND. Early adopters take it on, then there’s a stage of discontent before the technology becomes useful enough for the majority to use it.
Some technology over the past 10 years has never made it to that “plateau of productivity,” Godsey, the keynote speaker at the event, said. And that’s why industry needs to look at issues through the “farmer’s lens.”
The 2019 Precision Ag Summit’s theme was “Real World Strategies for Yielding Results.” Speakers on the first morning of the Summit on Jan. 21 focused on how precision agriculture can — or should — create on-farm efficiencies. Organizer Ryan Aasheim said 150 people registered to attend the summit, down quite a bit from past years. Aasheim didn’t know exactly what to attribute the decrease to but assumed the poor farm economy and a multitude of other January agriculture events might have played parts.