Strider, Syngenta and Trends in Digital Agriculture
I recently attended Strider Day in São Paulo, an event hosted by Brazilian agtech company Strider. The event offered two days (August 30-31) of lectures and debates about the relevance and impact of technology on the agricultural revolution in Brazil and around the world. Strider Day also updated attendees on Strider advances, new partnerships, and trends in digital agriculture.
Strider was acquired in March of this year by Syngenta. The Strider platform currently monitors more than 9.8 million acres in about 2,000 farms in Brazil, as well as in the U.S., Australia, Mexico, Bolivia, Paraguay, Colombia, and Mozambique. Its first and most important product is the Strider Protector, which provides pest monitoring via a tablet. It also has three more products: Strider Space, which is a satellite imaging product; Strider Base, which is a property management software; and Strider Tracker, which offers telemetry monitoring of machines.
Success at large organizations such as AgriVest, El Tejar, NovAmérica, and SLC Agrícola has demonstrated that the digitization of pest monitoring has brought value to these groups and improved the application of pesticides to farms.
The map to the right is a Strider platform success story. It’s an example of how many farms are already working on the hypothesis of making the pesticide application only where there is the economic damage level of the pest or disease. It makes the system more sustainable.
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One of the points addressed by André Savino, director of marketing for Syngenta, is that Strider had been acting independently in Brazil, and will continue with its headquarters in Belo Horizonte in the state of Minas Gerais.
One of the great launches of the event was the Strider integration with the John Deere Operations Center on MyJohnDeere.com. The API that will take place in a few more weeks. Participants also learned more about experience with the platform from presenters Rick Murdock, head of Ag Connections, a U.S.-based crop management software company, and Reggie Strickland from Strickland Farming in North Carolina.
Companies like Google, Qualcomm, and IBM also presented their projects for agrobusiness in Brazil. One of the presentations that caught my attention was that of Rodrigo Iafelice of Ennexas Agribusiness, who said that for the mass adoption of technology, success is related to the simplicity of the platforms. Many technologies, Iafelice explained, are still not popular in Brazil because they are too complex for farmers.
As a user and ambassador of digital agriculture in Brazil, I see that platforms like Strider have revolutionized agriculture by bringing savings and sustainability to the production process.
For more information, visit Strider.ag.