Best Agriculture Apps for 2022
You never get a second chance to make a first impression. This old saying not only applies to our everyday lives, it’s also quite “applicable” to the mobile app world, writes Matt Hopkins at CropLife. That’s because one in four people will only use an app once after installation, according to the latest survey from Statista, making retention an ongoing challenge for mobile app developers.
Agtech companies are not immune to this one-and-done dilemma, as they also only have one shot to impress new users. Even as technologies like IoT, machine learning, and artificial intelligence (AI) have given birth to a new era in agricultural app development, user experience serves as the great equalizer — allowing for the smallest of organizations to compete with the corporate giants for long-term retention.
As the agribusiness industry moves faster and faster, mobile ag professionals need the ability to quickly find actionable insights whenever and wherever decisions are made. And a good user experience can create the kind of loyalty to keep them coming back for more, increasing engagement and confidence each time.
Checking out the “Ratings and Reviews” section within the app stores on iTunes and Google Play is a must prior to downloading an app. It will often give you a glimpse of the user experience you might expect. Consider these reviews, for instance, from users of one of the grain marketing apps on this year’s list:
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“Easy way to transact grain. Browsing bids near me was quick and easy. Great to be able to see all my contracts in one place and see what I needed to do next to get paid.”
“Finally! Very functional, very easy to use — there’s finally a way to manage grain marketing from my handheld device!”
“Simple and easy app to market your grain. Easy way to find more buyers and better prices.”
It’s not surprising at all that this app has a 4.9 out of 5 rating in the App Store. The retention on this app is solid, and it all starts with user experience. But what are some of the characteristics of a good user experience? For many app developers, it all starts with access.
“One of the most important parts of every app is accessibility, or the ability for users to interact with an app,” says Reinder Prins, Chief Marketing Officer for Agworld. “Especially in agriculture, where users are often in the field, out in the glaring sun, or using the app with dirty fingers during scouting activities, it’s important for an app to be as accessible (readable) as possible.”
Read more at CropLife to learn about the top apps in agriculture in 2022.
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