Limited digital functionality when interacting with suppliers is identified as a key pain point for farmers in a recent McKinsey report.

Jeff Bradshaw, CTO at Proagrica, gives his thoughts on four predictions for data trends which will shape the agriculture sector in 2020.

The next 10 years in ag will bring about some exciting advancements, opportunities, and challenges, says contributing writer Scott Speck.

It’s not surprising that as ag tech matures and comes of age, attention turns increasingly to the human considerations.

When growers are able to make more strategic decisions on their farm based on precise insights, they know they’re getting the most out of their operation by optimizing the performance and health out of the...

It’s no secret that growers are the heart of our industry, but there are a lot more opportunities for careers off the farm than people realize. According to the latest USDA survey from 2017, more than one in 10...

This is a pretty remarkable graph (see below). It depicts the growth of the world’s population since roughly 200 AD. Talk about hockey stick growth – this looks like a VC pitch deck! What explains that sharp upward ascent...

A relatively newer term is making the rounds these days – “upskilling.” What does it mean? It’s essentially that as digital technologies like automation and artificial intelligence creep into every corner of the economy, everyone in the workplace hierarchy...

Editor's note: This article is part of a series focused on digital farming. These articles represent the body of interest that Michael Collins has witnessed and collected. Please let him know what you think of this topic, or if...

This last week I had the pleasure of visiting a variety of growers and agronomists in South Australia. With 100-plus degree temperatures, 20-plus mph winds and enough flies to drive me crazy, I witnessed one of South Australia’s earliest...

PrecisionAg.com is looking for select correspondents in key parts of the world to help augment the work of our editorial team this year.

Agriculture technology is hitting an inflection point where data storage, connectivity, interoperability, affordability, and ease of use are ushering in practical changes for crop production systems. PrecisionAg® has been monitoring innovation and its impact on the marketplace for the past...

Adoption curves of various technologies vary by region because of infrastructure and available service providers. In many parts of Asia, service providers are leapfrogging to cutting-edge application methods. Here’s why Asian agriculture is primed for adoption of precision ag...

Microsoft Research (MSR) has high hopes for digital farming. Microsoft Research's Kenneth Tran (second from left) led Team Sonoma, which won the first International Autonomous Greenhouse Challenge by successfully growing greenhouse cucumbers in the Netherlands for...

BASF Venture Capital and Canada’s TELUS Ventures are among the lead investors in a series B investment round for British startup Hummingbird Technologies, a global leader in advanced crop analytics, according to a release at Globe Newswire. Other main...

Technical debt is like any form of debt. It originates from any action taken now that requires a future action to cancel or mitigate it.  Technical debt appears in every product approaching obsolescence. It impacts every stage of the...

Radar AgTech 2019 is the largest study of the Brazilian ag innovation ecosystem. This year's study was conducted by Embrapa, SP Ventures, and consulting firm Homo Ludens, with the support of StartAgro, ACE, and the FEI University Center. Radar AgTech...

Have you struggled with selecting a farm management system? That's understandable, and you're not alone. Lots of farmers like you need a tech platform that supports their business, but with so many different types of software options out there...

If we are to believe the literature, all innovations have an S–Curve that models and describes their market acceptance.  The S-Curve is a generalized model that plots product acceptance over time. This S-Curve also integrates to a normal curve. The...

Winegrape production – with its relatively smaller tracts of highly manageable land and potentially monstrous returns on investment – is especially fertile ground for precision agriculture technology. Dr. Russell Smithyman, Director of Viticulture, Ste. Michelle Wine...