Lisa Heacox
Heacox is a Contributing Editor for the CropLife Media Group, which includes CropLife and CropLife IRON magazines, and the PrecisionAg Special Reports.
Data Management December 4, 2017
Weather Services Advance Precision Agriculture
Some estimates suggest over half of growers’ activities are impacted by weather conditions, from field workability to fertility management to harvest timing. No wonder more companies are entering the weather data and analysis space, either with standalone products or by teaming...
Market Watch June 7, 2017
Handy Software, Hardware for the Field
Mixmate, designed for both growers and retailers, can simply be loaded onto a tender truck for a job. It can run by one staff person (changing out jugs, mini-bulks, and water) and any Android device. More...
Market Watch June 7, 2017
Harnessing A Team To Build Your Own Software
Dave Uberuaga, Wilbur-Ellis What's a powerhouse retail network to do when it can’t find a software system to meet incredibly diverse needs? Build its own. That’s what Wilbur-Ellis Co. did when it debuted AgVerdict in 2014. The...
Market Watch June 7, 2017
When It’s Time To Switch Software
Before finding EFC Systems, Marshall County Co-op’s Tim Ferrell ran into a long list of extra costs during his multiple software switches. No one in their right mind wants to change software. That’s the opinion of...
Market Watch March 23, 2017
Split Nitrogen Application: Where The 4Rs Get Real
360 Yield Center's 360 Y-Drop tool, attached to spray booms, drizzles nitrogen at the base of the stalk. When Illinois Grower Jeremy Wilson hit the farm conference circuit these past two years, one of his talks...
Market Watch January 27, 2017
Customized Weather Forecasts, Image Recognition Highlight IBM’s Foray Into Agriculture
Many in business were puzzled when IBM announced plans to purchase The Weather Company in 2016. Then last summer IBM revealed its first joint product called Deep Thunder, which provides clients with short-term, hyperlocal, customized weather forecasts. (Department stores,...
Market Watch January 27, 2017
Taking Nitrogen To The Max
Optimizing nutrient uptake is a worthy pursuit. The financial rewards can be great, as growers aim to raise more bushels on the same amount — or even less — of nitrogen. And these efforts are vital to good environmental...
Market Watch December 7, 2016
The State Of Precision Ag In 2016
The tight economy helped reveal the promises of precision ag are delivering. There's no denying that precision technologies and practices are more vibrant than ever. Elsewhere on this site, you will find information about what’s likely...
Market Watch December 1, 2016
Precision Ag Technology: Rate Control For The Times
AGCO says its new AgControl system is simple, intuitive, ISOBUS-compliant and extremely accurate. It’s not surprising that the need for more economical, effective application is driving the demand for the latest rate controllers these days. Using...
Farm to Fork October 5, 2016
Major Progress In Harvest Iron
Although its autonomous concept vehicle was developed in the form of a cabless tractor, Case IH says combines and other equipment would operate on the same technology. Not to be outdone by advances in precision on...
Market Watch August 12, 2016
Top 10 Technologies In Precision Agriculture Right Now
Many media companies regularly rank their favorite or most important developments for the past year in various Top 10 lists because they provide a nice snapshot of what’s been taking place in a particular marketplace. And if there ever was...
Market Watch May 10, 2016
In-Cab Displays Meet New Precision Ag Demands
Growers and custom applicators have been updating their in-cab and on-board technology over the last year, writes Lisa Heacox on CropLife.com. “They’re updating their current machines as they find technology that increases their efficiency with good return on investment potential,” says...
Data Management April 6, 2016
Nailing Down The Value Of Data
Many stakeholders believe grower data can be a goldmine of information, but there’s still a host of factors limiting the payoff. There's been quite a dust-up in the past few years about who owns a grower’s...
Data Management February 16, 2016
Ensuring Data Privacy In Agriculture
Just about every company connected to agriculture is or is trying to gather data from the farmer. So attests Kris Tom, co-owner of Tom Farms, Leesburg, IN. Such a tsunami of activity confirms not only the value of growers’...
Guidance September 21, 2015
GPS Gaining Power, Expanding Applications
While the ability to harness the field navigation power of GPS has been around for decades, these days equipment makers are hitting new levels of accuracy and reliability and are trying to reach new users. They’re also tapping into...
Data Management August 6, 2015
Yield Monitor Tips, New Technologies
Getting a handle on how to prep and operate yield monitors still poses a problem for many current and would-be users. In the Technology In Ag study released in 2012, yield monitors had the second highest...
Market Watch January 29, 2015
Taming Water With Technology
Farm drainage systems are getting vital updates thanks to precision tools.
Irrigation November 3, 2014
T-L Irrigation: Boosting Efficiency
T-L Irrigation technology outfits irrigation booms with drip hose to offer extra-affordable, highly efficient water application.
Excellence Awards September 2, 2014
2014 Awards Of Excellence Winners: Champions Of Precision Ag
The 2014 Class of PrecisionAg Awards of Excellence recipients have spent their careers working to improve precision practices, increase adoption and put best practices in place on the ground.