Market Watch December 7, 2016
Joseph Russo, an early pioneer in the precision ag movement, is president of ZedX Inc. in Bellefonte, PA.
Market Watch October 5, 2016
By Joseph Russo|October 5, 2016
Crop production is a seasonal enterprise during which day-to-day decisions are made with a goal of high yield and profitability. Growers develop a preseason strategy for organizing resources in the anticipation of the upcoming season’s production. This strategy is...
Data Management August 11, 2016
By Joseph Russo|August 11, 2016
There is a fascinating depiction of the human body from the perspective of how the brain senses touch. The body is shown as large hands, lips, and tongue, and a relatively small torso, legs, and feet. This exaggeration is...
Data Management April 8, 2016
By Joseph Russo|April 8, 2016
Predicting crop yield is analogous to predicting a winner in a horse race. In both cases, there are a lot of variables to consider and decisions are a mix of art and science. Serious bettors analyze data on past...
Data Management February 16, 2016
By Joseph Russo|February 16, 2016
There is ceaseless talk today about “big” data in agriculture but rarely about the learning that must accompany it. Big data refers to the voluminous flow of data that is being generated by machines, devices, and software programs. It...
Market Watch December 3, 2015
By Joseph Russo|December 3, 2015
One of the most important and least appreciated concepts in agriculture is “resilience.” Resilience is the antidote to risk. Of the many definitions, the European Commission (EC) has probably the broadest one that has application to agriculture. According to the...
Market Watch September 21, 2015
By Joseph Russo|September 21, 2015
The concept of risk, especially in the context of a decision, is difficult to assess for a number of reasons. First, risk is more based on perception than facts. Paul Slovic, a psychologist who has done landmark studies over...
Farm to Fork August 6, 2015
By Joseph Russo|August 6, 2015
The political polarization between liberals and conservatives is well known in the U.S. Each side has their ideology which is bolstered by a few facts and lots of opinions and beliefs. The same is true in agriculture. There is a...
Drones | UAVs April 14, 2015
By Joseph Russo|April 14, 2015
Early in their education, meteorology students learn about the atmospheric scales of motion. Atmospheric scales of motion refer to the relation between the life span of a weather system to its horizontal extent. At the smallest or “microscale,” turbulent eddies...
Data Management January 24, 2015
By Joseph Russo|January 24, 2015
Providing a diagram to help precision ag users visualize information flow can be helpful.
Data Management February 1, 2013
By Joseph Russo|February 1, 2013
As technology improves, the lines between certain ag tools are certain to blur and combine.
Market Watch February 8, 2012
By Joseph Russo|February 8, 2012
There are a few new tools for precision ag-oriented to look to for help with achieving sustainable practices.