Joseph Russo
Joseph Russo, an early pioneer in the precision ag movement, is president of ZedX Inc. in Bellefonte, PA.
Market Watch October 5, 2016
Precision Agriculture And The Not-So-Obvious Factors Affecting Production Decisions
Crop production is a seasonal enterprise during which day-to-day decisions are made with a goal of high yield and profitability. Growers develop a preseason strategy for organizing resources in the anticipation of the upcoming season’s production. This strategy is...
Data Management August 11, 2016
An Analytic Perspective In Precision Agriculture
There is a fascinating depiction of the human body from the perspective of how the brain senses touch. The body is shown as large hands, lips, and tongue, and a relatively small torso, legs, and feet. This exaggeration is...
Data Management April 8, 2016
Handicapping Data In Precision Agriculture
Predicting crop yield is analogous to predicting a winner in a horse race. In both cases, there are a lot of variables to consider and decisions are a mix of art and science. Serious bettors analyze data on past...
Data Management February 16, 2016
Precision Ag & Big Data Learning
There is ceaseless talk today about “big” data in agriculture but rarely about the learning that must accompany it. Big data refers to the voluminous flow of data that is being generated by machines, devices, and software programs. It...
Market Watch December 3, 2015
Adopting Precision Farming Practices Can Help Make Agriculture More Resilient
One of the most important and least appreciated concepts in agriculture is “resilience.” Resilience is the antidote to risk. Of the many definitions, the European Commission (EC) has probably the broadest one that has application to agriculture. According to the...
Market Watch September 21, 2015
Risk In Agricultural Decisions
The concept of risk, especially in the context of a decision, is difficult to assess for a number of reasons. First, risk is more based on perception than facts. Paul Slovic, a psychologist who has done landmark studies over...
Farm to Fork August 6, 2015
Precision Agriculture And Food Issues
The political polarization between liberals and conservatives is well known in the U.S. Each side has their ideology which is bolstered by a few facts and lots of opinions and beliefs. The same is true in agriculture. There is a...
Drones | UAVs April 14, 2015
Understanding Scale In Precision Agriculture
Early in their education, meteorology students learn about the atmospheric scales of motion. Atmospheric scales of motion refer to the relation between the life span of a weather system to its horizontal extent. At the smallest or “microscale,” turbulent eddies...
Data Management January 24, 2015
A Framework For Managing Information In Precision Ag
Providing a diagram to help precision ag users visualize information flow can be helpful.
Market Watch November 3, 2014
Getting Started In Precision Agriculture
There are many steps to consider when determining whether or not to enter the precision agricultural marketplace.
Market Watch September 29, 2014
Precision Agriculture, Then And Now
Looking back over the past few decade reveals just how the precision ag marketplace has developed and evolved.
Data Management September 3, 2013
Data Privacy, Ownership In Precision Agriculture
The line between what data and information a grower is willing to share, and a company is allowed to use, will keep vacillating in the future.
Data Management April 25, 2013
Big Data & Precision Agriculture
As the ability to collect data expands exponentially, precision ag users will need to start relying on computers to help crunch all of the numbers.
Data Management February 1, 2013
The Future Fusion Of Machines, Models And Sensors In Precision Agriculture
As technology improves, the lines between certain ag tools are certain to blur and combine.
Market Watch November 1, 2012
Precision Agriculture & National Security
To feed a growing world population and prevent food riots, precision ag can play an important role going forward.
Market Watch September 17, 2012
Climate Variability And Precision Agriculture
As the dry weather continues this year, agriculture could be seeing some new uses for precision agricultural practices.
Market Watch February 8, 2012
The Role Of Precision Ag In Sustainable Crop Production
There are a few new tools for precision ag-oriented to look to for help with achieving sustainable practices.
Market Watch November 1, 2011
Global Hunger & Precision Agriculture
Data providers have an opportunity and obligation to help farmers across the world meet their food needs as well as their neighbors.
Market Watch September 6, 2011
The Globalization Of Precision Agriculture
Like agriculture itself, precision technology’s increasing use worldwide will influence farming’s global evolution.
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