Deere & Co.
Deere & Co. is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land — those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure.
Market Watch February 14, 2024
World Ag Expo: John Deere and GUSS Automation Unveil Electric Option and Smart Apply Upgrade
Electric GUSS will soon be available for ordering at select John Deere dealer locations across North America and Australia.
In-Field Technologies January 30, 2024
John Deere, Corteva Partner to Deliver Customized Agronomic Solutions to Farmers
This partnership combines the digital and onboard capabilities of John Deere with the agronomic expertise and analysis of Corteva.
Market Watch July 19, 2023
John Deere Acquires Smart Apply
Smart Apply technology virtually eliminates over spraying.
Data Management February 20, 2023
John Deere Operations Center Users Can Now Import SmartApply System Sprayer Data
Users can seamlessly flow their SmartApply data into the Operations Center to monitor and manage work, and maximize profits of their farms.
Digital Farming January 20, 2023
John Deere Announces Its 2023 Startup Collaborators
The Startup Collaborator was launched in 2019 and helps John Deere enhance precision technology in its agriculture and construction equipment.
Market Watch November 23, 2022
John Deere Wins Two CES 2023 Innovation Awards in Robotics and Vehicle Tech & Advanced Mobility Categories
This is the fourth consecutive year John Deere has received an Innovation Award from the Consumer Technology Association.
Farm to Fork June 24, 2022
John Deere CEO John May to Give Keynote at CES 2023 on Technology’s Role in Feeding the World
May will share how purpose-driven sustainability and advancements in technology are addressing one of the world’s greatest challenges.
Market Watch April 22, 2022
John Deere Forms Joint Venture with GUSS Automation
GUSS (Global Unmanned Spray System) is a pioneer in semi-autonomous orchard and vineyard sprayers.
Market Watch January 27, 2022
Deere Adds Seven Companies to Its 2022 Startup Collaborator Program
The program helps Deere deepen its interaction with startup companies whose technology could add value for Deere customers in the future.
Market Watch January 7, 2022
John Deere Reveals Fully Autonomous 8R Tractor During CES 2022
The machine combines Deere’s 8R tractor, TruSet-enabled chisel plow, GPS guidance system, and new advanced technologies.
Market Watch August 5, 2021
John Deere Acquires Autonomous Tech Startup Bear Flag Robotics for $250M
Bear Flag’s technology complements Deere initiatives to help farmers solve challenges through advanced technology, including autonomy.
Market Watch July 14, 2021
John Deere Now Offers JDLink Connectivity Service at No Additional Charge
JDLink connectivity makes it easy for customers to connect machines and to stay connected.
Market Watch January 20, 2021
John Deere Releases Significant Enhancements for Its Popular Operations Center
To meet the constantly changing demands of the business of farming, Deere has improved the look, feel, and navigation features.
Market Watch November 25, 2020
John Deere Machine Sync Updated to Automate Forage and Specialty Crop Harvesting Unloading
John Deere has released a new 20-3 software update for its Generation 4 4600 CommandCenter displays. The update includes new features and enhancements to its popular Machine Sync application. Prior to the update, farmers could use John Deere Machine...
Market Watch November 17, 2020
John Deere Introduces AutoPath for More Accurate Row Guidance
To help producers more accurately document and follow each row of crops in fields throughout the season, John Deere introduces AutoPath. This new precision ag application uses data collected from the first pass in the field, either planting or...
Market Watch November 16, 2020
John Deere Acquires Harvest Profit, Provider of Farm Profitability Software
John Deere has acquired Harvest Profit, a leading provider of farm profitability software based in Fargo, ND. "Harvest Profit software helps farmers forecast and measure profitability on a field-by-field basis," said Lane Arthur, Vice President, Data, Application, and Analytics at John Deere. "This...
Market Watch November 3, 2020
DataConnect Goes Live
The cloud-based DataConnect system that enables the exchange of machinery data between CLAAS, 365FarmNet and John Deere is now commercially available, with further partners to follow soon. DataConnect enables the exchange of essential machinery data between different platforms, to allow...
Market Watch June 11, 2020
John Deere Enhances Integrated AutoTrac Guidance for 5R, 6M Tractors
John Deere announced it has enhanced the integrated technology of its new 5R and 6M Utility Tractors to give customers an easy, cost-effective way to view AutoTrac Automated Guidance System information without having to purchase a separate display. AutoTrac...
Market Watch March 8, 2020
New John Deere AutoTrac Controller 300 Expands Automated Steering to More Ag Machines
Adding AutoTrac guidance to wide variety of non-guidance-ready machine platforms is now easier and less expensive with John Deere AutoTrac Controller 300. This new universal after-market steering kit gives producers the benefits of integrated AutoTrac precision guidance with no...
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