Matthew J. Grassi

Grassi is Field Editor for CropLife, CropLife IRON, and PrecisionAg magazines. He joined the staff in February 2012.
Latest News
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Professionals5 Compelling Reasons To Join The PrecisionAg Profession…
March 1, 2017
Many ag professionals are actively using sites such as Twitter and Facebook to promote their businesses. But perhaps no other Read More
Trimble Connected Farm Dashboard ipad and desktop
Decision Support SoftwareWhat’s The Deal With Dashboards? — A Seinfeldian Look A…
March 1, 2017
First off, if you read that title in the voice of Jerry Seinfeld, I have your attention, and you also Read More
GuidanceTopcon Debuts SI-21 Lightbar for X-Family of Displays
February 28, 2017
Topcon Agriculture announces the release of the SI-21 Lightbar, designed as a cost-effective, user-friendly product to complement manual guidance, providing Read More
Imagery/SensingAgrible Launches Pocket Drone Control App for Crop Copt…
February 28, 2017
Agrible has a new tool to help the farming community by giving users the power of aerial insights. Pocket Drone Read More
GuidanceTopcon Launching New X35 In-Cab Display Console
February 27, 2017
Topcon Agriculture introduces the new X35 — the next generation in the X-Family of touchscreen displays with advanced functionality. Designed Read More
Brazilian Agriculture
Ag Tech GlobalInside The Life Of A Precision Ag Consultant In Brazil
February 27, 2017
Editor’s note: Maurício Nicocelli Netto is a Precision Ag Consultant in Brazil. While he has witnessed a lot of growth in Read More
Professor Simon Blackmore
Ag Tech GlobalUK Professor: Name Change Needed For ‘Precision A…
February 24, 2017
‘Accurate farming’ would be more apt than ‘precision agriculture’ to describe this agricultural practice, says professor Simon Blackmore of Harper Read More
EventsInnovation Series 2017 Quick Thoughts: Gaining Ground
February 23, 2017
If you’ve been following past coverage of our PrecisionAg® Media Innovation Series events, this column is going to sound a Read More
UNL Researchers
ProfessionalsPrecision Agriculture Makes Farming More Sustainable, P…
February 23, 2017
Farmers have numerous sources of technology and data available to use in their operations, but many producers struggle with what Read More
Ag Tech GlobalSciFi in Ag: What do North Dakota, Peru, and Mars Have …
February 23, 2017
In early 2016, I was lucky enough to hike the Salkantay Mountain range in Peru. It’s about a 50 mile Read More
Sentera drone
DronesPrecision Ag Professionals Will Find Advice, Applicatio…
February 22, 2017
The upcoming ASCEND Conference & Expo will deliver practical information about using drones to improve processes in precision agriculture. ASCEND Read More
Case IH - AFS AccuStar and UAV Offering - Magnum MX210 AccuStar Receiver
DronesCase IH Adds New GPS Solution, UAV Package To AFS Offer…
February 21, 2017
Driven by the growing demand for efficient data management, the latest Advanced Farming Systems (AFS) solutions from Case IH help Read More
Mobile Phone in field
Systems ManagementBayer Enters Farm Recommendations Arena With Yara Colla…
February 20, 2017
Crop protection and ag biotech giant Bayer and fertilizer producer Yara International ASA have entered into a software collaboration and Read More
Hort TechGrowingProduce.com: Smart Vineyards Set to Revolutioniz…
February 17, 2017
Phil Asmundson is by no means a veteran viticulturist, but a half-dozen years ago, after watching his wife and business Read More
Soil testing
Data ManagementOpinion: Soil Testing Needs Sensors To Get More Accurat…
February 17, 2017
We are entering a very exciting time in agriculture. With so many great software platforms and data collection tools we Read More
Australian Harvest
Decision Support SoftwareGarden City Co-op Added as MZB Regional Mapping Center;…
February 17, 2017
Garden City Co-op (GCC), through a retailer agreement, has been using MZB Technologies as their precision ag platform for a Read More
DronesLand O’Lakes Drone Challenge Crowdsourcing Compet…
February 17, 2017
Land O’Lakes, Inc. is calling on innovators from the tech industry to enter the Land O’Lakes Prize: Drone Challenge, a Read More
DronesDrone Startup Hits VC Jackpot: Skyward Acquired by Veri…
February 16, 2017
Building on its strategy to drive innovation and adoption for IoT services in high-growth markets, Verizon today announced that it Read More