New Retailer-Centric RTK And Wireless Data System Launches

MyWay RTK LLC today announced the launch of its new cell-based RTK GPS solution that brings always-on, subscription-based real-time kinematic positioning and wireless Internet access to growers and agribusinesses in the state of Illinois. What makes MyWay RTK unique is its vision to interact with multiple brands of equipment and be distributed through a network of value-added dealers; all working together to promote the concept of open-access RTK correction to create more value for their farmer customers.

Unlike government-run CORS and private RTK networks available in many areas, MyWay RTK has been developed expressly for agriculture and is based on establishing base stations at participating agricultural service providers. These retailers, who serve as the trusted advisors to their farmer customers, will one day have access to an open pipeline through which information can be exchanged both with farmer customers as well as within the retailer’s own operation; all the while, utilizing a common RTK correction.

Don Bierman, a veteran manager from Wabash Valley FS, was a key driver of the retail-based vision of MyWay RTK, bringing the technology, marketing, and distribution know-how in Illinois to the table to help make the concept a reality. Bierman is now serving as interim leader of MyWay RTK LLC.

Finding a retailer champion was key, and in Illinois, Bloomington-based cooperative giant Growmark is supporting the MyWay RTK initiative. It has recommended select cooperative locations to serve as hosts for base stations. Once fully implemented, 49 base stations will be hosted throughout the state, providing statewide RTK coverage.

Sid Parks, precision agriculture manager at Growmark, recognized the potential benefits immediately when he first talked with supporters of MyWay RTK, and brought member coops to the table. “We have been a retail consumer of RTK service — our local cooperatives have been paying someone else to access RTK,” says Parks. “Now they can control that side of the equation.”

“Within first five minutes of our meeting with Sid, we knew this would be a great opportunity for us,” says Mike Neef, operations manager for Piatt County FS in Monticello, IL, where one of the base stations resides. “What got me excited was the ability for retail to have a hand in the entire guidance program. We have always been on the outside, but now we will be able to sell system.”

Another key benefit that Parks and Growmark cooperative managers see is that they will be able to one day share data wirelessly. “The ability to collect yield data and as-applied data, create and send prescription maps and send them through a mapping center in an FS office and out to our rigs spraying in the fields — the ability to communicate wirelessly is an enormous advantage,” says Parks. “Having to physically transfer information from cards and discs has been an obstacle to this industry for the last 15 years.”

For My Way RTK, using agricultural retailers as the launch point provides other advantages as well. “To be really successful when doing something new, the hardest thing is getting to the customer,” says Bierman. “It made sense to build the system so that MyWay RTK partners are not only users of this service; they also have the ability to market this service to their customers who they see on daily basis.”

For his part, Bierman says service provider build out and resale of MyWay RTK services will be a powerful lure for new MyWay RTK users both within and outside Illinois. By allowing multiple resellers of MyWay RTK subscriptions under the one system, retailers and other service providers located within the state can continue to market to their customers.

“If you look at what we have to invest every year as service providers, to do what we do for our customers, why would you not make a relatively small investment to help assure you have a professionally-managed RTK system for you and your customers to utilize?” says Bierman.

Bierman expects that MyWay RTK will spread to other states, and he is actively meeting with interested retailers about the system.

For more information, visit the Web site at www.MyWayRTK.com.

Topics:

Leave a Reply

Your email address will not be published. Required fields are marked *

Guidance Stories
AgJunction, InfoAg 2014, Autosteer, GPS
GuidanceAgJunction, TeeJet Technologies Form Partnership
July 6, 2016
AgJunction Inc. and TeeJet Technologies, one of the world’s leading application technology providers for agriculture, have entered into a global Read More
GPS, Guidance
GuidanceDeere Launches Plethora of Precision Ag Products
June 1, 2016
Two new row guidance products available for John Deere sprayers Two new AutoTrac products are available to help row crop Read More
GuidanceNovAtel Launches TerraStar-L Precise Point Positioning Service
April 27, 2016
NovAtel today announced TerraStar-L, a new 40 centimetre (cm) Precise Point Positioning (PPP) correction service. TerraStar-L is a subscription based Read More
GuidanceTallysman Adds 2 Triple Band GNSS Antennas To Product Line
April 27, 2016
Tallysman is pleased to announce the addition of two triple band GNSS antennas to our multi-band antenna line: The TW3970 Read More
Trending Articles
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA President
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
Business2016 Farm Science Review: Talkin’ New Products, Education and Big Data
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Market By 2022
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Deere R4023 cab
BusinessReport: Smart Agriculture Market Worth $19 Billion By 2021
September 6, 2016
Research and Markets has announced the addition of the “Smart Agriculture Market – With Forecast (2016-2021)” report to their offering. Read More
Latest News
BusinessFarm Bureau Insurance Services, Granular Announce Partn…
September 29, 2016
American Farm Bureau Insurance Services (AFBIS Inc.), a Managing General Agent (MGA) for Approved Insurance Providers (AIP’s), has partnered with Read More
Sentera Rise Above
BusinessRise Above Selected To Resell Sentera Solutions Through…
September 28, 2016
Sentera, LLC, a global provider of remote sensing hardware and data management solutions signs a reseller agreement with Rise Above Read More
Western Canada Wheat field
DataFarmers Edge Partners With New Holland Dealer
September 28, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Mazergroup, North America’s largest Read More
A Satshot NDVIR analysis running on an iPad.
BusinessSatshot’s Landscout IOS Now API Linked With John …
September 28, 2016
Satshot’s Landscout IOS mobile software is now connected with the John Deere Operations Center through John Deere’s API services. Landscout Read More
Ag Drone
BusinessDroneDeploy Launches Turbo Uploader
September 27, 2016
DroneDeploy today announced a new solution that addresses drone data portability challenges in remote areas that have Internet bandwidth constraints. Read More
FUSE Farm Graphic
DataAGCO Is Founding Member Of The DKE Data-Hub Initiative
September 26, 2016
AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment, has announced its participation as a founding member of the DKE Read More
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA Preside…
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
BusinessADAPT Conversion Toolkit Making In Roads With Equipment…
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Business2016 Farm Science Review: Talkin’ New Products, Educati…
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable …
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessGMO Aphids to Battle Weeds? It’s Not as Far Fetch…
September 21, 2016
No, I am not talking about optimizing aphids for a global agricultural armageddon. That would be silly. I’m talking about Read More
Young Corn Field
Best PracticesNitrogen: The Key to Reducing Greenhouse Gas Emissions
September 20, 2016
Precision ag can play a key role in reducing agriculture’s impact on greenhouse gases by limiting the nitrogen rate. Read More
W. Wade Robey, Raven
Industry NewsRaven Adds New Director Of Engineering
September 19, 2016
W. Wade Robey, Ph.D., joined Raven Applied Technology in August 2016 as Director of Engineering. In this role, he leads Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto…
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
Sugarcane India
Market ImpactPlantations International Brings Precision Farming Tech…
September 14, 2016
Hong Kong-based plantation and farm management company Plantations International has announced it is moving its contact centre from the Indian Read More
Corn close up
Start-UpsLewis & Clark Ventures Raises $20 Million For Agric…
September 13, 2016
Lewis & Clark Ventures, a venture capital firm focused on Series A and B stage investments, has announced $20 million Read More
BusinessSentera Joins Forces With Another Drone Distributor
September 13, 2016
Sentera has signed an exclusive distribution agreement with Dynamic UAV Solutions North America, LLC, a new distributor in the commercial Read More