Griffin: Data Has No Value

Terry Griffin, InfoAg 2013

SPRINGFIELD, IL – Aggregated, or open, data is one of the many key underlying themes at InfoAg 2013, and Dr. Terry Griffin, vice president, Cresco Ag, made a particularly strong case for more data sharing among the precision ag community during his presentation.

“Data alone has no value, and while I say that looking for reactions, it is still a true statement,” Griffin told attendees. “And most people would respond ‘Well, data has a lot of value’, and to them I say if the data is not being converted into information, it is useless.”

Further illustrating his view that more data sharing in precision ag is the answer, Griffin made an analogy to Alexander Graham Bell.

“When Alexander Graham Bell invented the telephone, how useful was it really,” he asked. “I mean, he couldn’t call anybody at the time because he had the only telephone in existence. The telephone became valuable when you could use it to communicate with others. It’s the same thing with data in precision ag: once more and more early adopters participate in data aggregation, the more value it’s going to return to those users.”

Griffin presented several reasons for industry stakeholders to aggregate, among them:

  • It’s Complicated: Precision Ag, and in a larger sense agriculture in general, is a “very large and very, very complicated puzzle – and individuals alone only view a very small piece of that puzzle at a given time,” Griffin said. “Yet here we are trying to put this puzzle together – but we only have one piece – that is probably the number one reason people should aggregate their data with others: to get a better picture of the overall puzzle.”
  • An Equalizer: Aggregated or shared data can help level the playing field among competitors as far as business intelligence is concerned.
  • The Logic Behind Participation: Farm level/field data has limited value when kept isolated, and the greatest value of data to the individual farmer is obtained by converting data into info only when the data is pooled and analyzed (aggregated) alongside other’s data.

Of course, historically farmers and competing ag retail outfits have made quite clear their distrust of sharing data with peers, so how does one attempt to convince them otherwise?

“The proof is going to be in the pudding,” admitted Griffin. “There’s just some trust that’s going to have to be built before these farmers begin to feel comfortable sharing their data, and it’s going to take a little bit of time to prove that.”

Griffin concluded by issuing a call to arms of sorts to the industry. “I came here as a data scientist to speak, and I’d like to see the industry as a whole push forward and progress data aggregation as one, and we’re all going to benefit. As far as the ag retailer’s role, it’s no different from any other issue in the industry: when they participate the whole agricultural sector benefits.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Data Stories
FUSE Farm Graphic
DataAGCO Is Founding Member Of The DKE Data-Hub Initiative
September 26, 2016
AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment, has announced its participation as a founding member of the DKE Read More
BusinessADAPT Conversion Toolkit Making In Roads With Equipment Manufacturers
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable Development Technology Canada
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto Deal Crown
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
Trending Articles
Business2016 Farm Science Review: Talkin’ New Products, Education and Big Data
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Market By 2022
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Deere R4023 cab
BusinessReport: Smart Agriculture Market Worth $19 Billion By 2021
September 6, 2016
Research and Markets has announced the addition of the “Smart Agriculture Market – With Forecast (2016-2021)” report to their offering. Read More
SDWG Bret Weisenburger
IntegratorsThe Top 10 People In Precision Agriculture
August 15, 2016
Precision agriculture — with all its wacky technologies and advanced algorithms and such — remains a people business. So, without Read More
Latest News
FUSE Farm Graphic
DataAGCO Is Founding Member Of The DKE Data-Hub Initiative
September 26, 2016
AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment, has announced its participation as a founding member of the DKE Read More
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA Preside…
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
BusinessADAPT Conversion Toolkit Making In Roads With Equipment…
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Business2016 Farm Science Review: Talkin’ New Products, Educati…
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable …
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessGMO Aphids to Battle Weeds? It’s Not as Far Fetch…
September 21, 2016
No, I am not talking about optimizing aphids for a global agricultural armageddon. That would be silly. I’m talking about Read More
Young Corn Field
Best PracticesNitrogen: The Key to Reducing Greenhouse Gas Emissions
September 20, 2016
Precision ag can play a key role in reducing agriculture’s impact on greenhouse gases by limiting the nitrogen rate. Read More
W. Wade Robey, Raven
Industry NewsRaven Adds New Director Of Engineering
September 19, 2016
W. Wade Robey, Ph.D., joined Raven Applied Technology in August 2016 as Director of Engineering. In this role, he leads Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto…
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
Sugarcane India
Market ImpactPlantations International Brings Precision Farming Tech…
September 14, 2016
Hong Kong-based plantation and farm management company Plantations International has announced it is moving its contact centre from the Indian Read More
Corn close up
Start-UpsLewis & Clark Ventures Raises $20 Million For Agric…
September 13, 2016
Lewis & Clark Ventures, a venture capital firm focused on Series A and B stage investments, has announced $20 million Read More
BusinessSentera Joins Forces With Another Drone Distributor
September 13, 2016
Sentera has signed an exclusive distribution agreement with Dynamic UAV Solutions North America, LLC, a new distributor in the commercial Read More
New Zealand agriculture
Market ImpactPrecision Ag Technology Helping New Zealand Agriculture…
September 12, 2016
New Zealand has an enormous opportunity to use technology as a means to support the economic growth of its agri Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Marke…
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
EventsPrecisionAg Vision Conference: Find Your Future in Phoe…
September 7, 2016
As the summer winds down and harvest begins in earnest, the time for immersing ourselves in future planning is getting Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integ…
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
DigiFarm
Start-UpsDigiFarm Puts The Precision In Precision Agriculture
September 6, 2016
While the general public adjusts to the idea of self-driving cars, in the agricultural world it’s old hat, writes Joe Read More