Granular Secures Series B Financing For Specialty Crops Expansion

Granular announced the close of its Series B financing today. Tao Capital Partners led the round and was joined by Emory Investment Management, Fall Line Capital, and H. Barton Asset Management. Granular’s previous investors, Andreessen Horowitz, Google Ventures, and Khosla Ventures, also invested in this second round.

“We are excited to work with this top group of new and returning investors to become the leading provider of software and analytics to the global agricultural industry,” said Sid Gorham, Granular’s co-founder and CEO. “We are well on our way toward the first step of getting the best 500 producers in North America on the Granular platform and this funding will accelerate our progress.”

Introduced 18 months ago, Granular is expanding its team of software and data science experts in San Francisco, along with a group of farming industry experts deployed near its customers nationwide. The funding will go primarily toward expanding this team to provide more localized support, in addition to extending the product into the specialty crop and livestock segments. The round of funding brings the total capital raised by the company to $25.2M.

“Farming is one of the world’s largest and most important industries, but has been underserved by information technology companies,” said Christopher Olin, Principal at Tao Capital Partners. “We are thrilled to back the Granular team as they use data science to help farms become more efficient businesses and respond to the challenges and opportunities of the future.”

Granular provides farmers with a new kind of farm management software, which brings together financial, operational and agronomic information in real-time to give growers an accurate view of their operation throughout the entire growing season.

“The Granular team has made tremendous progress since their first financing 18 months ago,” said John O’Farrell, General Partner at Andreessen Horowitz. “We see an opportunity to build a very large and valuable software company in this vertical and Granular has great traction with the industry’s largest, most sophisticated buyers.”

Granular announced the financing at GROW 2015, the company’s first farm CEO summit in San Francisco. The user conference was attended by farmers representing some of the largest operations in North America, as well as Granular’s Industry Advisory Board and farmland investment funds.

“We’d never been able before to get everything we do – from operations to budget to inventory tracking – all on one software package,” said Mark Bryant of Bryant Ag, Granular customer in Ohio. “Granular recognizes what ag is becoming, and they give me the tools I need to operate like a Fortune 500 company.”

For more information on Granular, visit granular.ag.

Topics:

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Stories
DataSentera Honored With Startup Award Of 2016 By Minnesota High Tech Association
December 1, 2016
The Minnesota High Tech Association (MHTA) recently recognized Sentera as the 2016 Tekne Startup Award recipient. The MHTA Tekne Awards Read More
Fall corn
BusinessInsecticide of the Future? Robotic Tanks With Lasers to Kill Pests
November 22, 2016
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Kinze 4900 Multi-Hybrid Concept Planter
Business ManagementKinze Fights Deere, Feds To Block Release Of Trade Secrets
November 22, 2016
An antitrust lawsuit intended to block a small-scale deal between agricultural giants John Deere and Monsanto is putting an Iowa Read More
BusinessClimate Corp. Acquires European FMIS Company
November 21, 2016
Today, The Climate Corp., a subsidiary of Monsanto Co., announced the acquisition of VitalFields, a European farm management software company Read More
Trending Articles
Kinze 4900 Multi-Hybrid Concept Planter
Business ManagementKinze Fights Deere, Feds To Block Release Of Trade Secrets
November 22, 2016
An antitrust lawsuit intended to block a small-scale deal between agricultural giants John Deere and Monsanto is putting an Iowa Read More
BusinessClimate Corp. Acquires European FMIS Company
November 21, 2016
Today, The Climate Corp., a subsidiary of Monsanto Co., announced the acquisition of VitalFields, a European farm management software company Read More
USDA UAV
Hort TechHigh-Tech Agriculture Continues To Reap Rewards For Farmers
November 11, 2016
Just like a smartphone helps users learn, communicate and make important decisions, smart technology — known as precision agriculture — Read More
BusinessTrimble Launches New FMIS Platform
November 7, 2016
Trimble announced today that it is consolidating three of its agriculture software products — Connected Farm, Farm Works Software and Read More
Grower Services & SolutionsGrower Groups Encourage Implementation Of AgGateway’s ADAPT For Precision Ag
November 2, 2016
A dozen leading U.S. grower organizations are hailing the collaborative efforts that led to the new AgGateway ADAPT framework for Read More
Events2016 Vision Conference: Things Overheard
October 27, 2016
Pardon the baseball pun (GO TRIBE!), but I think it’s safe to say that last week’s inaugural Vision Conference touched Read More
Latest News
TechnologyAgGateway Announces 2017 Board Of Directors And Leaders…
December 2, 2016
AgGateway has announced its leadership for the coming year, including the directors of its new Strategic Board and Operational Board, Read More
DataSentera Honored With Startup Award Of 2016 By Minnesota…
December 1, 2016
The Minnesota High Tech Association (MHTA) recently recognized Sentera as the 2016 Tekne Startup Award recipient. The MHTA Tekne Awards Read More
AGCO AgControl
TechnologyPrecision Ag Technology: Rate Control For The Times
December 1, 2016
It’s not surprising that the need for more economical, effective application is driving the demand for the latest rate controllers Read More
Farmers Edge Truck
DataFarmers Edge, Trotter Fertilizer Form Partnership To En…
November 29, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Trotter Fertilizer, Nebraska’s foremost Read More
Fall corn
BusinessInsecticide of the Future? Robotic Tanks With Lasers to…
November 22, 2016
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Topcon X30 Console in cab
Sensors/IoTIoT The Focus Of New Topcon Partnership
November 22, 2016
Topcon Agriculture and SDF plan to enter into a non-exclusive long-term partnership agreement. This latest arrangement of Topcon with a Read More
Kinze 4900 Multi-Hybrid Concept Planter
Business ManagementKinze Fights Deere, Feds To Block Release Of Trade Secr…
November 22, 2016
An antitrust lawsuit intended to block a small-scale deal between agricultural giants John Deere and Monsanto is putting an Iowa Read More
BusinessClimate Corp. Acquires European FMIS Company
November 21, 2016
Today, The Climate Corp., a subsidiary of Monsanto Co., announced the acquisition of VitalFields, a European farm management software company Read More
BusinessFarmobile Releases Mobile Data Visualization Dashboard
November 17, 2016
Farmobile today announced an EFR Dashboard, a real-time dashboard that helps farmers visualize their field data and derive insights to Read More
Southern States
Best PracticesSouthern States: 5 Tips for Variable-Rate Seeding Succe…
November 15, 2016
Success comes from taking advantage of every opportunity you can. One technique used in precision farming, called variable rate seeding, Read More
USDA UAV
Hort TechHigh-Tech Agriculture Continues To Reap Rewards For Far…
November 11, 2016
Just like a smartphone helps users learn, communicate and make important decisions, smart technology — known as precision agriculture — Read More
THRIVE
BusinessCall For Ag Tech Startups: Apply To THRIVE’s Open…
November 10, 2016
THRIVE is looking for high growth ag tech companies with an in-market solution that are positioned to scale. The top 50 Read More
EquipmentJohn Deere Launching New Operations Center Apps, Mappin…
November 10, 2016
In an effort to enhance the functionality, ease-of-use and overall value of John Deere Operations Center to producers, John Deere Read More
ComputersTrimble, CLAAS Announce LEXION Combine Factory Option
November 9, 2016
CLAAS and Trimble announced the introduction of a Trimble Ready machine factory option for CLAAS LEXION combines. CLAAS assembles LEXION Read More
Claas RTK Field base
EquipmentClaas Extends Precision Farming Offering
November 8, 2016
To enable use of automatic steering systems where a real time kinematics (RTK) correction signal is either limited or not Read More
John Deere Operations Center
UncategorizedWxAgrios Integrates With John Deere’s Operations …
November 8, 2016
Precision Weather Solutions Inc. has announced it is the first company with a commercially available solution, WxAgrios, integrated with both John Read More
BusinessTrimble Launches New FMIS Platform
November 7, 2016
Trimble announced today that it is consolidating three of its agriculture software products — Connected Farm, Farm Works Software and Read More
Best PracticesPathways to Precision: Managing Risk With Germplasm
November 7, 2016
No one can know what the conditions will be for the next growing season. Is it possible for a grower Read More