Farmers Edge Partners With Delta Agribusiness In Australia

Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Delta Agribusiness, the leading force in independent rural services and in the retail of agricultural inputs in regional New South Wales (NSW). Under the exclusive agreement, Delta Ag will introduce the new precision agriculture platform from Farmers Edge to Australia’s dryland growers, bringing them data-driven strategies to optimize on-farm profitability and sustainability.

While traditionally ahead of the curve in adopting steering and guidance technologies, the broader Australian market has lagged in utilizing precision agriculture tools relative to the comparable North American agriculture markets. Challenged by adverse weather and volatile commodity and input expenses, precision agriculture in NSW – Australia’s most lucrative farming state – represents a virtually untapped market, primed for increased production. Farm owners and managers in this region are well placed to adopt this technology as it becomes increasingly more cost-effective, seamless and proven. As NSW’s premier agriculture retailer, Delta Ag’s broad customer base has led the state on progressive farming practices and, already, growers from over 60,000 hectares throughout NSW have adopted ‘Harvest More Results’ from Farmers Edge, which includes: imagery, analysed field-centric yield data and real time fleet management.

“Agriculture in Australia – and across the world – has been plateauing as productivity gains are largely achieved through improved crop varieties and genetic research and development, and growers need to look elsewhere for the productivity gains needed in coming decades,” said Delta Ag Managing Director, Gerard Hines. “What we’re introducing to Australia is an absolute game changer – an integrated package of software, hardware and ‘boots on the ground’ support that makes precision farming accessible and achievable for all farmers. This is not just about driving yield; it’s about driving total farm performance.”

Through the field-centric technology approach from Farmers Edge, Delta Agribusiness will enable more productive and sustainable farming, ultimately increasing yields for key crops. Under the terms of the agreement, Delta Ag’s network of customers will have access to the Farmers Edge Precision Solutions package, a comprehensive turnkey system that includes: Variable Rate Technology, soil sampling and analysis, field-centric weather monitoring, in-field telematics and data transfer, high-resolution satellite imagery, field-centric data analytics, access to integrated farm management platform and a network of highly experienced, trusted advisors on the ground.

“As one of the largest broad acre cropping markets in the world, Australia has led the way in technology on the farm, but it is now poised to see another renaissance with the introduction of precision agriculture strategies,” said Wade Barnes, President and CEO of Farmers Edge. “Our partnership with a world-class agribusiness leader like Delta Ag, which has distinguished itself as a pioneer in New South Wales’ sustainable agriculture movement, is the next step in advancing better farming throughout the state. By utilizing our field-centric approach to farming, growers will be able to achieve stronger yield performance across the region.”

Topics:

Leave a Reply

Your email address will not be published. Required fields are marked *

Data Stories
BusinessADAPT Conversion Toolkit Making In Roads With Equipment Manufacturers
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable Development Technology Canada
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto Deal Crown
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Trending Articles
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Market By 2022
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Deere R4023 cab
BusinessReport: Smart Agriculture Market Worth $19 Billion By 2021
September 6, 2016
Research and Markets has announced the addition of the “Smart Agriculture Market – With Forecast (2016-2021)” report to their offering. Read More
SDWG Bret Weisenburger
IntegratorsThe Top 10 People In Precision Agriculture
August 15, 2016
Precision agriculture — with all its wacky technologies and advanced algorithms and such — remains a people business. So, without Read More
Ag Drone
Technology10 Bold Predictions For Precision Agriculture
August 11, 2016
The future of technology in agriculture has never looked brighter, or more confusing than it does in 2016. We at Read More
Latest News
BusinessADAPT Conversion Toolkit Making In Roads With Equipment…
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Business2016 Farm Science Review: Talkin’ New Products, Educati…
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable …
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessGMO Aphids to Battle Weeds? It’s Not as Far Fetch…
September 21, 2016
No, I am not talking about optimizing aphids for a global agricultural armageddon. That would be silly. I’m talking about Read More
Young Corn Field
Best PracticesNitrogen: The Key to Reducing Greenhouse Gas Emissions
September 20, 2016
Precision ag can play a key role in reducing agriculture’s impact on greenhouse gases by limiting the nitrogen rate. Read More
W. Wade Robey, Raven
Industry NewsRaven Adds New Director Of Engineering
September 19, 2016
W. Wade Robey, Ph.D., joined Raven Applied Technology in August 2016 as Director of Engineering. In this role, he leads Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto…
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
Sugarcane India
Market ImpactPlantations International Brings Precision Farming Tech…
September 14, 2016
Hong Kong-based plantation and farm management company Plantations International has announced it is moving its contact centre from the Indian Read More
Corn close up
Start-UpsLewis & Clark Ventures Raises $20 Million For Agric…
September 13, 2016
Lewis & Clark Ventures, a venture capital firm focused on Series A and B stage investments, has announced $20 million Read More
BusinessSentera Joins Forces With Another Drone Distributor
September 13, 2016
Sentera has signed an exclusive distribution agreement with Dynamic UAV Solutions North America, LLC, a new distributor in the commercial Read More
New Zealand agriculture
Market ImpactPrecision Ag Technology Helping New Zealand Agriculture…
September 12, 2016
New Zealand has an enormous opportunity to use technology as a means to support the economic growth of its agri Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Marke…
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
EventsPrecisionAg Vision Conference: Find Your Future in Phoe…
September 7, 2016
As the summer winds down and harvest begins in earnest, the time for immersing ourselves in future planning is getting Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integ…
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
DigiFarm
Start-UpsDigiFarm Puts The Precision In Precision Agriculture
September 6, 2016
While the general public adjusts to the idea of self-driving cars, in the agricultural world it’s old hat, writes Joe Read More
Craige Mackenzie
GrowersAgribusiness: Efficiency Through Precision Farming
September 6, 2016
Craige MacKenzie travelled recently to St Louis, MO, to receive the award of Precision Agriculture Farmer of the Year from Read More
RainWise AgroMET IP-100 Internet Package
DataRainWise Spotlights Importance Of Agricultural Weather …
September 6, 2016
RainWise, Inc. believes monitoring weather data can assist farmers in making smarter decisions on the farm, especially with planting, harvesting, Read More