Farmers Edge Looking To Expand U.S. Customer Base

Farmers Edge screenshotA recent round of angel funding from Kleiner Perkins Caufield & Byers’ Green Growth Fund has Canadian-based precision ag outfit Farmers Edge looking southbound, says CEO Wade Barnes.

“Our current focus is to use this funding to expand our footprint by opening operational offices throughout the U.S.,” he says. “We’ve already secured space in Omaha and North Dakota and we’re currently looking at properties in Minnesota and Iowa.”

A portion of the funding will also be allocated directly to innovating the company’s precision ag service offerings, as it looks to strengthen both software (Farm Command) and the in-field weather stations that collect the field-centric data which Farmers Edge values so highly.

“Our focus as a company is collecting very accurate, field-centric data and the weather stations play a big part in that,” says Barnes.

The end goal, according to Barnes, is producing predictive yield analysis data prior to harvest that can be used by the grower – or depending on the situation the retail agronomist – for basing in-season production decisions.

“We feel that (yield analysis data) is the weakest part of the whole precision ag chain right now,” he says. “In precision ag today you’re generally an agronomics or a hardware or a software company. We’re trying to roll all three into one (product).”

Actually, two products. The company’s two levels of precision ag offerings, Platinum Max ($8 per acre starting price point) and Ultra ($4), include leasing of the in-field weather stations (roughly one station per 2500 acres) and all data collection (via CAM ISOBUS plug system), storage and analysis to allow for variable rate applications, seeding data and a host of other capabilities. The main difference in the two levels of service is that with Platinum Max a grower gets annual soil sampling, while Ultra includes soil sampling every three years.

“It’s all about being able to make good, informed decisions on everything from seed varieties to equipment,” says Barnes. “For example say I am a grower that is looking at whether to purchase a Case IH or a Deere combine. From this kind of data I can know that one has better fuel efficiency, so now I don’t have to purchase based on color but what’s the best business decision for my farm.

“As farms continue to grow in scale they need help, in the form of information and data, making these same kinds of crucial decisions.”

Growers of all size can implement Farmers Edge according to Barnes, although larger growers are typically the target demographic.

“These types of tools are really effective for larger growers – the guys with 1,500-2,000 acres and up – we’ve found that many of these growers are seeking an independent voice/gatekeeper and they’ll feel more comfortable working with us than some of the larger multinationals,” he claims. “We’ve heard a lot of concerns around dealing with some of the large multinationals and data. Being equipment agnostic and independent from the large seed and fertilizer companies is a tremendous value to the growers we work with.”

Farmer’s Edge can be “white labeled,” meaning an ag retail operation without its own branded precision ag services offering can license the system as a “partner” and rebrand it as its own proprietary solution.

“Part of the reason for going to market in this fashion is that we have the technology, but most of the time the local retailers have the regional agronomy knowledge and the local seed varieties data that a system like this really needs to make a difference,” says Barnes.

Going forward, Farmers Edge has some intriguing cross-industry projects going on in South America, details of which are expected to follow in the near future.

Topics:

Leave a Reply

Your email address will not be published. Required fields are marked *

Computers Stories
ComputersTrimble, CLAAS Announce LEXION Combine Factory Option
November 9, 2016
CLAAS and Trimble announced the introduction of a Trimble Ready machine factory option for CLAAS LEXION combines. CLAAS assembles LEXION Read More
senseFLY’s eBee UAV
ComputerssenseFly, Mobile App Developer Launch Drone Awareness Safety App
August 18, 2016
Professional drone maker, senseFly, has teamed up with the popular aviation navigation app, Air Navigation Pro, to launch Safer Together. Read More
Back 40 - RTKonnect
ComputersBack 40 Precision Releases RTK Caster Software
July 28, 2016
Back 40 Precision is proud to announce the public release of their RTK caster software. Their program is comprised of Read More
Deere S-Series Combine
ComputersJohn Deere Operations Center Releases New Software
July 7, 2016
The John Deere Operations Center provides value to growers with tools and features that enable them to easily access farm Read More
Trending Articles
Kinze 4900 Multi-Hybrid Concept Planter
Business ManagementKinze Fights Deere, Feds To Block Release Of Trade Secrets
November 22, 2016
An antitrust lawsuit intended to block a small-scale deal between agricultural giants John Deere and Monsanto is putting an Iowa Read More
BusinessClimate Corp. Acquires European FMIS Company
November 21, 2016
Today, The Climate Corp., a subsidiary of Monsanto Co., announced the acquisition of VitalFields, a European farm management software company Read More
USDA UAV
Hort TechHigh-Tech Agriculture Continues To Reap Rewards For Farmers
November 11, 2016
Just like a smartphone helps users learn, communicate and make important decisions, smart technology — known as precision agriculture — Read More
BusinessTrimble Launches New FMIS Platform
November 7, 2016
Trimble announced today that it is consolidating three of its agriculture software products — Connected Farm, Farm Works Software and Read More
Grower Services & SolutionsGrower Groups Encourage Implementation Of AgGateway’s ADAPT For Precision Ag
November 2, 2016
A dozen leading U.S. grower organizations are hailing the collaborative efforts that led to the new AgGateway ADAPT framework for Read More
Events2016 Vision Conference: Things Overheard
October 27, 2016
Pardon the baseball pun (GO TRIBE!), but I think it’s safe to say that last week’s inaugural Vision Conference touched Read More
Latest News
TechnologyAgGateway Announces 2017 Board Of Directors And Leaders…
December 2, 2016
AgGateway has announced its leadership for the coming year, including the directors of its new Strategic Board and Operational Board, Read More
DataSentera Honored With Startup Award Of 2016 By Minnesota…
December 1, 2016
The Minnesota High Tech Association (MHTA) recently recognized Sentera as the 2016 Tekne Startup Award recipient. The MHTA Tekne Awards Read More
AGCO AgControl
TechnologyPrecision Ag Technology: Rate Control For The Times
December 1, 2016
It’s not surprising that the need for more economical, effective application is driving the demand for the latest rate controllers Read More
Farmers Edge Truck
DataFarmers Edge, Trotter Fertilizer Form Partnership To En…
November 29, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Trotter Fertilizer, Nebraska’s foremost Read More
Fall corn
BusinessInsecticide of the Future? Robotic Tanks With Lasers to…
November 22, 2016
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Topcon X30 Console in cab
Sensors/IoTIoT The Focus Of New Topcon Partnership
November 22, 2016
Topcon Agriculture and SDF plan to enter into a non-exclusive long-term partnership agreement. This latest arrangement of Topcon with a Read More
Kinze 4900 Multi-Hybrid Concept Planter
Business ManagementKinze Fights Deere, Feds To Block Release Of Trade Secr…
November 22, 2016
An antitrust lawsuit intended to block a small-scale deal between agricultural giants John Deere and Monsanto is putting an Iowa Read More
BusinessClimate Corp. Acquires European FMIS Company
November 21, 2016
Today, The Climate Corp., a subsidiary of Monsanto Co., announced the acquisition of VitalFields, a European farm management software company Read More
BusinessFarmobile Releases Mobile Data Visualization Dashboard
November 17, 2016
Farmobile today announced an EFR Dashboard, a real-time dashboard that helps farmers visualize their field data and derive insights to Read More
Southern States
Best PracticesSouthern States: 5 Tips for Variable-Rate Seeding Succe…
November 15, 2016
Success comes from taking advantage of every opportunity you can. One technique used in precision farming, called variable rate seeding, Read More
USDA UAV
Hort TechHigh-Tech Agriculture Continues To Reap Rewards For Far…
November 11, 2016
Just like a smartphone helps users learn, communicate and make important decisions, smart technology — known as precision agriculture — Read More
THRIVE
BusinessCall For Ag Tech Startups: Apply To THRIVE’s Open…
November 10, 2016
THRIVE is looking for high growth ag tech companies with an in-market solution that are positioned to scale. The top 50 Read More
EquipmentJohn Deere Launching New Operations Center Apps, Mappin…
November 10, 2016
In an effort to enhance the functionality, ease-of-use and overall value of John Deere Operations Center to producers, John Deere Read More
ComputersTrimble, CLAAS Announce LEXION Combine Factory Option
November 9, 2016
CLAAS and Trimble announced the introduction of a Trimble Ready machine factory option for CLAAS LEXION combines. CLAAS assembles LEXION Read More
Claas RTK Field base
EquipmentClaas Extends Precision Farming Offering
November 8, 2016
To enable use of automatic steering systems where a real time kinematics (RTK) correction signal is either limited or not Read More
John Deere Operations Center
UncategorizedWxAgrios Integrates With John Deere’s Operations …
November 8, 2016
Precision Weather Solutions Inc. has announced it is the first company with a commercially available solution, WxAgrios, integrated with both John Read More
BusinessTrimble Launches New FMIS Platform
November 7, 2016
Trimble announced today that it is consolidating three of its agriculture software products — Connected Farm, Farm Works Software and Read More
Best PracticesPathways to Precision: Managing Risk With Germplasm
November 7, 2016
No one can know what the conditions will be for the next growing season. Is it possible for a grower Read More