Farmers Edge Looking To Expand U.S. Customer Base

Farmers Edge screenshotA recent round of angel funding from Kleiner Perkins Caufield & Byers’ Green Growth Fund has Canadian-based precision ag outfit Farmers Edge looking southbound, says CEO Wade Barnes.

“Our current focus is to use this funding to expand our footprint by opening operational offices throughout the U.S.,” he says. “We’ve already secured space in Omaha and North Dakota and we’re currently looking at properties in Minnesota and Iowa.”

A portion of the funding will also be allocated directly to innovating the company’s precision ag service offerings, as it looks to strengthen both software (Farm Command) and the in-field weather stations that collect the field-centric data which Farmers Edge values so highly.

“Our focus as a company is collecting very accurate, field-centric data and the weather stations play a big part in that,” says Barnes.

The end goal, according to Barnes, is producing predictive yield analysis data prior to harvest that can be used by the grower – or depending on the situation the retail agronomist – for basing in-season production decisions.

“We feel that (yield analysis data) is the weakest part of the whole precision ag chain right now,” he says. “In precision ag today you’re generally an agronomics or a hardware or a software company. We’re trying to roll all three into one (product).”

Actually, two products. The company’s two levels of precision ag offerings, Platinum Max ($8 per acre starting price point) and Ultra ($4), include leasing of the in-field weather stations (roughly one station per 2500 acres) and all data collection (via CAM ISOBUS plug system), storage and analysis to allow for variable rate applications, seeding data and a host of other capabilities. The main difference in the two levels of service is that with Platinum Max a grower gets annual soil sampling, while Ultra includes soil sampling every three years.

“It’s all about being able to make good, informed decisions on everything from seed varieties to equipment,” says Barnes. “For example say I am a grower that is looking at whether to purchase a Case IH or a Deere combine. From this kind of data I can know that one has better fuel efficiency, so now I don’t have to purchase based on color but what’s the best business decision for my farm.

“As farms continue to grow in scale they need help, in the form of information and data, making these same kinds of crucial decisions.”

Growers of all size can implement Farmers Edge according to Barnes, although larger growers are typically the target demographic.

“These types of tools are really effective for larger growers – the guys with 1,500-2,000 acres and up – we’ve found that many of these growers are seeking an independent voice/gatekeeper and they’ll feel more comfortable working with us than some of the larger multinationals,” he claims. “We’ve heard a lot of concerns around dealing with some of the large multinationals and data. Being equipment agnostic and independent from the large seed and fertilizer companies is a tremendous value to the growers we work with.”

Farmer’s Edge can be “white labeled,” meaning an ag retail operation without its own branded precision ag services offering can license the system as a “partner” and rebrand it as its own proprietary solution.

“Part of the reason for going to market in this fashion is that we have the technology, but most of the time the local retailers have the regional agronomy knowledge and the local seed varieties data that a system like this really needs to make a difference,” says Barnes.

Going forward, Farmers Edge has some intriguing cross-industry projects going on in South America, details of which are expected to follow in the near future.

Topics:

Leave a Reply

Your email address will not be published. Required fields are marked *

Computers Stories
senseFLY’s eBee UAV
ComputerssenseFly, Mobile App Developer Launch Drone Awareness Safety App
August 18, 2016
Professional drone maker, senseFly, has teamed up with the popular aviation navigation app, Air Navigation Pro, to launch Safer Together. Read More
Back 40 - RTKonnect
ComputersBack 40 Precision Releases RTK Caster Software
July 28, 2016
Back 40 Precision is proud to announce the public release of their RTK caster software. Their program is comprised of Read More
Deere S-Series Combine
ComputersJohn Deere Operations Center Releases New Software
July 7, 2016
The John Deere Operations Center provides value to growers with tools and features that enable them to easily access farm Read More
CropMetrics VRI Speed Control
ComputersCropMetrics Releases Latest Variable Rate Irrigation Software
July 6, 2016
Made for growers, by growers, CropMetrics creates easy-to-use software that can be integrated with current precision ag software. The latest Read More
Trending Articles
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA President
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
Business2016 Farm Science Review: Talkin’ New Products, Education and Big Data
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Market By 2022
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Deere R4023 cab
BusinessReport: Smart Agriculture Market Worth $19 Billion By 2021
September 6, 2016
Research and Markets has announced the addition of the “Smart Agriculture Market – With Forecast (2016-2021)” report to their offering. Read More
Latest News
Sentera Rise Above
BusinessRise Above Selected To Resell Sentera Solutions Through…
September 28, 2016
Sentera, LLC, a global provider of remote sensing hardware and data management solutions signs a reseller agreement with Rise Above Read More
Western Canada Wheat field
DataFarmers Edge Partners With New Holland Dealer
September 28, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Mazergroup, North America’s largest Read More
A Satshot NDVIR analysis running on an iPad.
BusinessSatshot’s Landscout IOS Now API Linked With John …
September 28, 2016
Satshot’s Landscout IOS mobile software is now connected with the John Deere Operations Center through John Deere’s API services. Landscout Read More
Ag Drone
BusinessDroneDeploy Launches Turbo Uploader
September 27, 2016
DroneDeploy today announced a new solution that addresses drone data portability challenges in remote areas that have Internet bandwidth constraints. Read More
FUSE Farm Graphic
DataAGCO Is Founding Member Of The DKE Data-Hub Initiative
September 26, 2016
AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment, has announced its participation as a founding member of the DKE Read More
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA Preside…
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
BusinessADAPT Conversion Toolkit Making In Roads With Equipment…
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Business2016 Farm Science Review: Talkin’ New Products, Educati…
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable …
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessGMO Aphids to Battle Weeds? It’s Not as Far Fetch…
September 21, 2016
No, I am not talking about optimizing aphids for a global agricultural armageddon. That would be silly. I’m talking about Read More
Young Corn Field
Best PracticesNitrogen: The Key to Reducing Greenhouse Gas Emissions
September 20, 2016
Precision ag can play a key role in reducing agriculture’s impact on greenhouse gases by limiting the nitrogen rate. Read More
W. Wade Robey, Raven
Industry NewsRaven Adds New Director Of Engineering
September 19, 2016
W. Wade Robey, Ph.D., joined Raven Applied Technology in August 2016 as Director of Engineering. In this role, he leads Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto…
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
Sugarcane India
Market ImpactPlantations International Brings Precision Farming Tech…
September 14, 2016
Hong Kong-based plantation and farm management company Plantations International has announced it is moving its contact centre from the Indian Read More
Corn close up
Start-UpsLewis & Clark Ventures Raises $20 Million For Agric…
September 13, 2016
Lewis & Clark Ventures, a venture capital firm focused on Series A and B stage investments, has announced $20 million Read More
BusinessSentera Joins Forces With Another Drone Distributor
September 13, 2016
Sentera has signed an exclusive distribution agreement with Dynamic UAV Solutions North America, LLC, a new distributor in the commercial Read More
New Zealand agriculture
Market ImpactPrecision Ag Technology Helping New Zealand Agriculture…
September 12, 2016
New Zealand has an enormous opportunity to use technology as a means to support the economic growth of its agri Read More