Commodity Classic Q&A: Ag Data Transparency Evaluator Todd Janzen

Things tend to move rather quickly in the ag data world. Just a couple weeks ago attorney Todd Janzen announced the launch of the Ag Data Transparency Evaluator from the floor of Commodity Classic 2016 down in New Orleans, and already the first Ag Data Transparent seal has been awarded to Independent Data Management’s MyAgData acreage reporting service and Conservis Corporation.

Janzen and the American Farm Bureau Federation’s new tool analyzes contract terms and conditions set forth by various Farm Management Information Systems (FMIS) to address the concerns many growers are having with the data policies set forth by the FMIS.

I caught up with Janzen down in New Orleans for a brief chat, here’s some of the highlights:

PrecisionAg.com (PA): Why this project, right now?

Todd Janzen (TJ): “You know one of the things that American Farm Bureau and other groups have determined when they’ve done surveys with farmers is there’s just a high level of mistrust among farmers around what happens to their data after they send it into the cloud with a lot of these companies. So they (AFBF) started thinking about ways to fix that problem because you want people to use the modern technology that’s out there. This is one of the tools we are all hoping puts farmers at ease with respect to farm data.”

PA: What are your day-to-day responsibilities, as they pertain to ag data?

TJ: “A number of my clients are precision ag companies and they have me write their privacy policies, their terms of use, so I practice in that space so it’s sort of a natural fit for me.”

PA: Explain a little bit about the Ag Data Transparency Evaluator process and how it works.

TJ: “Let’s say you have a startup Agricultural Technology Provider (ATP), and you say I want to use this seal of approval on my products so that farmers know I am being honest and transparent with them. You would fill out these ten questions, send them in for evaluation, the Ag Data Transparency Evaluator does the evaluation and if your policies say what you are answering in the questions then you get to use the seal for one year. If at any time you change your policies you have to reapply.”

PA: Why have them reapply every time they change policies? Won’t that get confusing since a lot of these guys change policies on a monthly basis?

TJ: “One of the problems I think farmers have is these companies are always updating their terms or use and privacy policies, right? So every time a farmer logs on they have to go back and re-read every policy. Well, if they go through this certification process so they can get the Ag Data Transparency seal they can’t change their policy again unless they go through the entire process again. So I’m hopeful that that means companies will start saying let’s introduce our new policies for this year on January 1st instead of every few months. Its still up to them, they can do it whenever, but that’s my hope that one of things that comes out of this process is a standardization of when those data policy updates take place.”

PA: Have you experienced any push back on this from the big data players? What would a successful Year One for the program look like in your mind?

TJ: “All of these companies, I think, are faced with the same issue: convincing growers that they should let go of their data and trust that these companies are going to do the right thing, so they’re all on board with it because they want farmers to trust them. If this is a way to gain trust, they say sign me up. I would say success in year one would be to have at least 25 companies go through this process.”

PA: Any tips for growers today that are looking at different FMIS data management options?

TJ: “I would say look at these ten questions (for the Ag Data Transparency Evaluator). These are good questions to ask the salesman when he says ‘give us your data.’ You can go through the ten questions with the salesman and ask them how would you guys answer this? I’d also say, a good question to always ask is, after I give you my data, can I get it back? Is this the only copy you have?”

More information on the Ag Data Transparency Evaluator can be found at www.fb.org/agdatatransparent.

Leave a Reply

Your email address will not be published. Required fields are marked *

Data Stories
DataSentera Honored With Startup Award Of 2016 By Minnesota High Tech Association
December 1, 2016
The Minnesota High Tech Association (MHTA) recently recognized Sentera as the 2016 Tekne Startup Award recipient. The MHTA Tekne Awards Read More
Farmers Edge Truck
DataFarmers Edge, Trotter Fertilizer Form Partnership To Enhance VRT Programs
November 29, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Trotter Fertilizer, Nebraska’s foremost Read More
BusinessFarmobile Releases Mobile Data Visualization Dashboard
November 17, 2016
Farmobile today announced an EFR Dashboard, a real-time dashboard that helps farmers visualize their field data and derive insights to Read More
Southern States
Best PracticesSouthern States: 5 Tips for Variable-Rate Seeding Success
November 15, 2016
Success comes from taking advantage of every opportunity you can. One technique used in precision farming, called variable rate seeding, Read More
Trending Articles
Kinze 4900 Multi-Hybrid Concept Planter
Business ManagementKinze Fights Deere, Feds To Block Release Of Trade Secrets
November 22, 2016
An antitrust lawsuit intended to block a small-scale deal between agricultural giants John Deere and Monsanto is putting an Iowa Read More
BusinessClimate Corp. Acquires European FMIS Company
November 21, 2016
Today, The Climate Corp., a subsidiary of Monsanto Co., announced the acquisition of VitalFields, a European farm management software company Read More
USDA UAV
Hort TechHigh-Tech Agriculture Continues To Reap Rewards For Farmers
November 11, 2016
Just like a smartphone helps users learn, communicate and make important decisions, smart technology — known as precision agriculture — Read More
BusinessTrimble Launches New FMIS Platform
November 7, 2016
Trimble announced today that it is consolidating three of its agriculture software products — Connected Farm, Farm Works Software and Read More
Grower Services & SolutionsGrower Groups Encourage Implementation Of AgGateway’s ADAPT For Precision Ag
November 2, 2016
A dozen leading U.S. grower organizations are hailing the collaborative efforts that led to the new AgGateway ADAPT framework for Read More
Events2016 Vision Conference: Things Overheard
October 27, 2016
Pardon the baseball pun (GO TRIBE!), but I think it’s safe to say that last week’s inaugural Vision Conference touched Read More
Latest News
TechnologyAgGateway Announces 2017 Board Of Directors And Leaders…
December 2, 2016
AgGateway has announced its leadership for the coming year, including the directors of its new Strategic Board and Operational Board, Read More
DataSentera Honored With Startup Award Of 2016 By Minnesota…
December 1, 2016
The Minnesota High Tech Association (MHTA) recently recognized Sentera as the 2016 Tekne Startup Award recipient. The MHTA Tekne Awards Read More
AGCO AgControl
TechnologyPrecision Ag Technology: Rate Control For The Times
December 1, 2016
It’s not surprising that the need for more economical, effective application is driving the demand for the latest rate controllers Read More
Farmers Edge Truck
DataFarmers Edge, Trotter Fertilizer Form Partnership To En…
November 29, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Trotter Fertilizer, Nebraska’s foremost Read More
Fall corn
BusinessInsecticide of the Future? Robotic Tanks With Lasers to…
November 22, 2016
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Topcon X30 Console in cab
Sensors/IoTIoT The Focus Of New Topcon Partnership
November 22, 2016
Topcon Agriculture and SDF plan to enter into a non-exclusive long-term partnership agreement. This latest arrangement of Topcon with a Read More
Kinze 4900 Multi-Hybrid Concept Planter
Business ManagementKinze Fights Deere, Feds To Block Release Of Trade Secr…
November 22, 2016
An antitrust lawsuit intended to block a small-scale deal between agricultural giants John Deere and Monsanto is putting an Iowa Read More
BusinessClimate Corp. Acquires European FMIS Company
November 21, 2016
Today, The Climate Corp., a subsidiary of Monsanto Co., announced the acquisition of VitalFields, a European farm management software company Read More
BusinessFarmobile Releases Mobile Data Visualization Dashboard
November 17, 2016
Farmobile today announced an EFR Dashboard, a real-time dashboard that helps farmers visualize their field data and derive insights to Read More
Southern States
Best PracticesSouthern States: 5 Tips for Variable-Rate Seeding Succe…
November 15, 2016
Success comes from taking advantage of every opportunity you can. One technique used in precision farming, called variable rate seeding, Read More
USDA UAV
Hort TechHigh-Tech Agriculture Continues To Reap Rewards For Far…
November 11, 2016
Just like a smartphone helps users learn, communicate and make important decisions, smart technology — known as precision agriculture — Read More
THRIVE
BusinessCall For Ag Tech Startups: Apply To THRIVE’s Open…
November 10, 2016
THRIVE is looking for high growth ag tech companies with an in-market solution that are positioned to scale. The top 50 Read More
EquipmentJohn Deere Launching New Operations Center Apps, Mappin…
November 10, 2016
In an effort to enhance the functionality, ease-of-use and overall value of John Deere Operations Center to producers, John Deere Read More
ComputersTrimble, CLAAS Announce LEXION Combine Factory Option
November 9, 2016
CLAAS and Trimble announced the introduction of a Trimble Ready machine factory option for CLAAS LEXION combines. CLAAS assembles LEXION Read More
Claas RTK Field base
EquipmentClaas Extends Precision Farming Offering
November 8, 2016
To enable use of automatic steering systems where a real time kinematics (RTK) correction signal is either limited or not Read More
John Deere Operations Center
UncategorizedWxAgrios Integrates With John Deere’s Operations …
November 8, 2016
Precision Weather Solutions Inc. has announced it is the first company with a commercially available solution, WxAgrios, integrated with both John Read More
BusinessTrimble Launches New FMIS Platform
November 7, 2016
Trimble announced today that it is consolidating three of its agriculture software products — Connected Farm, Farm Works Software and Read More
Best PracticesPathways to Precision: Managing Risk With Germplasm
November 7, 2016
No one can know what the conditions will be for the next growing season. Is it possible for a grower Read More