Collaboration In Ag Technology

In three short years, manufacturers of precision technology have moved to acquire, partner, an ally themselves with companies that serve to strengthen their market positions and gain a competitive edge. The accompanying graphics serve to illustrate the drastic changes, especially amongst the more entrepreneurial companies.

Trimble and Ag Leader, whose decade-long partnership had become strained in recent years, was finally severed in November when Ag Leader announced a new partnership with AutoFarm.

Ag Leader also struck an agreement with sensor manufacturer Holland Scientific, which will yield its first product for the 2010 season.

Trimble spent 2009 and late 2008 making acquisitions to diversify its product offerings, including software manufacturer FarmWorks, seed controller company Rawson Control Systems, planter clutch maker TruCount, and on-the-go sensor manufacturer NTech Industries. Trimble also struck a strategic partnership with Dickey-john.

Raven Industries partnered with AutoFarm on developing new technology.It also acquired Canadian technology company Ranchview (an unknown player in the US Precision Agriculture market) which was a key component in the development of Raven’s Slingshot brand. Raven also bought a minority stake in SST Software.

Pioneer Hi-Bred acquired software manufacturer MapShots Inc.

SST and Raven worked closely with Monsanto, as the biotech giant began developing its own proprietary agronomic recommendation software.

Leica and TeeJet struck up a strategic alliance

Topcon and AGCO kicked off a strategic alliance that will bring Topcon’s technology research and development power to the equipment giant.

CDMS launched a new agronomic decision making program called Adviser

All this means that 2010 will be a year of challenging transition, as dealers settle in on an evolving product line and growers try to figure out their next move with their precision technology. Stay tuned to PrecisionAg.com for the lastest news on the precision front!

Topics:

Leave a Reply

Your email address will not be published. Required fields are marked *

Data Stories
BusinessADAPT Conversion Toolkit Making In Roads With Equipment Manufacturers
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable Development Technology Canada
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto Deal Crown
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Trending Articles
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Market By 2022
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Deere R4023 cab
BusinessReport: Smart Agriculture Market Worth $19 Billion By 2021
September 6, 2016
Research and Markets has announced the addition of the “Smart Agriculture Market – With Forecast (2016-2021)” report to their offering. Read More
SDWG Bret Weisenburger
IntegratorsThe Top 10 People In Precision Agriculture
August 15, 2016
Precision agriculture — with all its wacky technologies and advanced algorithms and such — remains a people business. So, without Read More
Ag Drone
Technology10 Bold Predictions For Precision Agriculture
August 11, 2016
The future of technology in agriculture has never looked brighter, or more confusing than it does in 2016. We at Read More
Latest News
BusinessADAPT Conversion Toolkit Making In Roads With Equipment…
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Business2016 Farm Science Review: Talkin’ New Products, Educati…
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable …
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessGMO Aphids to Battle Weeds? It’s Not as Far Fetch…
September 21, 2016
No, I am not talking about optimizing aphids for a global agricultural armageddon. That would be silly. I’m talking about Read More
Young Corn Field
Best PracticesNitrogen: The Key to Reducing Greenhouse Gas Emissions
September 20, 2016
Precision ag can play a key role in reducing agriculture’s impact on greenhouse gases by limiting the nitrogen rate. Read More
W. Wade Robey, Raven
Industry NewsRaven Adds New Director Of Engineering
September 19, 2016
W. Wade Robey, Ph.D., joined Raven Applied Technology in August 2016 as Director of Engineering. In this role, he leads Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto…
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
Sugarcane India
Market ImpactPlantations International Brings Precision Farming Tech…
September 14, 2016
Hong Kong-based plantation and farm management company Plantations International has announced it is moving its contact centre from the Indian Read More
Corn close up
Start-UpsLewis & Clark Ventures Raises $20 Million For Agric…
September 13, 2016
Lewis & Clark Ventures, a venture capital firm focused on Series A and B stage investments, has announced $20 million Read More
BusinessSentera Joins Forces With Another Drone Distributor
September 13, 2016
Sentera has signed an exclusive distribution agreement with Dynamic UAV Solutions North America, LLC, a new distributor in the commercial Read More
New Zealand agriculture
Market ImpactPrecision Ag Technology Helping New Zealand Agriculture…
September 12, 2016
New Zealand has an enormous opportunity to use technology as a means to support the economic growth of its agri Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Marke…
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
EventsPrecisionAg Vision Conference: Find Your Future in Phoe…
September 7, 2016
As the summer winds down and harvest begins in earnest, the time for immersing ourselves in future planning is getting Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integ…
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
DigiFarm
Start-UpsDigiFarm Puts The Precision In Precision Agriculture
September 6, 2016
While the general public adjusts to the idea of self-driving cars, in the agricultural world it’s old hat, writes Joe Read More
Craige Mackenzie
GrowersAgribusiness: Efficiency Through Precision Farming
September 6, 2016
Craige MacKenzie travelled recently to St Louis, MO, to receive the award of Precision Agriculture Farmer of the Year from Read More
RainWise AgroMET IP-100 Internet Package
DataRainWise Spotlights Importance Of Agricultural Weather …
September 6, 2016
RainWise, Inc. believes monitoring weather data can assist farmers in making smarter decisions on the farm, especially with planting, harvesting, Read More