Bayer, John Deere Join Forces On Agronomic Data

Bayer CropScience and John Deere are working together to integrate data access, wireless data transmission, and delivery of prescription recommendations to help farmers optimize yields and return on investment. The collaboration will enable Bayer CropScience and John Deere to provide data-enabled decision-support tools for farmers.

Beginning in 2014, in cooperation with retail and distributor partners, Bayer CropScience will initiate R&D-based field pilots designed to use agronomic data to prescribe Bayer CropScience products to maximize yield potential and overall profitability on each acre. Bayer CropScience’s digital farming initiatives promote the creation and delivery of value-driven integrated solutions to farmers by leveraging new technologies and data availability to improve farm effectiveness and efficiency.

“Our intent is to leverage the agronomic strengths of Bayer CropScience and channel partners, combined with the precision-enabled equipment and the MyJohnDeere decision support platform offered by John Deere, to enable farmers to move from precision agriculture to decision agriculture,” said Shane Hand, Bayer CropScience Digital Farming Strategic Marketing Lead.

Bayer CropScience’s digital farming initiatives are designed to link agronomics, product performance and best management practices, while utilizing variable-rate and wirelessly connected technology offered by John Deere precision machinery. By integrating these elements, the two companies hope to enhance sustainable value at the farmer level and increase yields.

Through its John Deere FarmSight strategy, John Deere is creating a solutions ecosystem to enable agricultural customers to be more productive, experience greater uptime and lower the cost of operation while improving yield. An important component of this strategy is MyJohnDeere; a comprehensive information platform enabling the management of equipment data, production data and farm operations. This online platform allows farmers to analyze yield variability, access decision support tools and collaborate with their agronomic advisors to improve their bottom line.

“The MyJohnDeere open platform gives farmers the opportunity to see the performance of their operations and collaborate with agronomic and business partners to optimize their production and costs. Bayer CropScience and John Deere share the commitment to optimize farmer returns while honoring the foundational principles of data management and stewardship,” says Pat Pinkston, Vice President Technology and Information Solutions, John Deere.

SOURCE: Bayer CropScience news release.

Leave a Reply

Your email address will not be published. Required fields are marked *

One comment on “Bayer, John Deere Join Forces On Agronomic Data

  1. It’s great that Deere and Bayer want to leverage farm data to help farmers but farmers better recognize that there is value in their data…and to not surrender it for free. A farmer’s data is used in conjunction with a larger data store that serve as inputs to algorithms which allows them to build models and provide their service — not only for the farm from which it came but for any subsequent farm using their service. Data is an input…no different than fertilizer to a field. Know your privacy rights and don’t let them convince you to give up your data for nothing. You’re offering them raw farm-level information needed to provide their service…for your farm and beyond.

Computers Stories
senseFLY’s eBee UAV
ComputerssenseFly, Mobile App Developer Launch Drone Awareness Safety App
August 18, 2016
Professional drone maker, senseFly, has teamed up with the popular aviation navigation app, Air Navigation Pro, to launch Safer Together. Read More
Back 40 - RTKonnect
ComputersBack 40 Precision Releases RTK Caster Software
July 28, 2016
Back 40 Precision is proud to announce the public release of their RTK caster software. Their program is comprised of Read More
Deere S-Series Combine
ComputersJohn Deere Operations Center Releases New Software
July 7, 2016
The John Deere Operations Center provides value to growers with tools and features that enable them to easily access farm Read More
CropMetrics VRI Speed Control
ComputersCropMetrics Releases Latest Variable Rate Irrigation Software
July 6, 2016
Made for growers, by growers, CropMetrics creates easy-to-use software that can be integrated with current precision ag software. The latest Read More
Trending Articles
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA President
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
Business2016 Farm Science Review: Talkin’ New Products, Education and Big Data
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Market By 2022
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Deere R4023 cab
BusinessReport: Smart Agriculture Market Worth $19 Billion By 2021
September 6, 2016
Research and Markets has announced the addition of the “Smart Agriculture Market – With Forecast (2016-2021)” report to their offering. Read More
Latest News
BusinessFarm Bureau Insurance Services, Granular Announce Partn…
September 29, 2016
American Farm Bureau Insurance Services (AFBIS Inc.), a Managing General Agent (MGA) for Approved Insurance Providers (AIP’s), has partnered with Read More
Sentera Rise Above
BusinessRise Above Selected To Resell Sentera Solutions Through…
September 28, 2016
Sentera, LLC, a global provider of remote sensing hardware and data management solutions signs a reseller agreement with Rise Above Read More
Western Canada Wheat field
DataFarmers Edge Partners With New Holland Dealer
September 28, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Mazergroup, North America’s largest Read More
A Satshot NDVIR analysis running on an iPad.
BusinessSatshot’s Landscout IOS Now API Linked With John …
September 28, 2016
Satshot’s Landscout IOS mobile software is now connected with the John Deere Operations Center through John Deere’s API services. Landscout Read More
Ag Drone
BusinessDroneDeploy Launches Turbo Uploader
September 27, 2016
DroneDeploy today announced a new solution that addresses drone data portability challenges in remote areas that have Internet bandwidth constraints. Read More
FUSE Farm Graphic
DataAGCO Is Founding Member Of The DKE Data-Hub Initiative
September 26, 2016
AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment, has announced its participation as a founding member of the DKE Read More
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA Preside…
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
BusinessADAPT Conversion Toolkit Making In Roads With Equipment…
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Business2016 Farm Science Review: Talkin’ New Products, Educati…
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable …
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessGMO Aphids to Battle Weeds? It’s Not as Far Fetch…
September 21, 2016
No, I am not talking about optimizing aphids for a global agricultural armageddon. That would be silly. I’m talking about Read More
Young Corn Field
Best PracticesNitrogen: The Key to Reducing Greenhouse Gas Emissions
September 20, 2016
Precision ag can play a key role in reducing agriculture’s impact on greenhouse gases by limiting the nitrogen rate. Read More
W. Wade Robey, Raven
Industry NewsRaven Adds New Director Of Engineering
September 19, 2016
W. Wade Robey, Ph.D., joined Raven Applied Technology in August 2016 as Director of Engineering. In this role, he leads Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto…
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
Sugarcane India
Market ImpactPlantations International Brings Precision Farming Tech…
September 14, 2016
Hong Kong-based plantation and farm management company Plantations International has announced it is moving its contact centre from the Indian Read More
Corn close up
Start-UpsLewis & Clark Ventures Raises $20 Million For Agric…
September 13, 2016
Lewis & Clark Ventures, a venture capital firm focused on Series A and B stage investments, has announced $20 million Read More
BusinessSentera Joins Forces With Another Drone Distributor
September 13, 2016
Sentera has signed an exclusive distribution agreement with Dynamic UAV Solutions North America, LLC, a new distributor in the commercial Read More