AgVeritas Usage Trending Up In Ag Retail

AgVeritas, the patented cloud-based yield analysis application launched by XS Inc for the 2015 season, is making a significant impact on the precision agriculture industry as retailers and consultants across the U.S. and Canada embrace this innovative tool. AgVeritas provides a simple and highly accurate way for growers to obtain statistically significant yield analyses that can be used to create precise prescriptions for placing minimum inputs while maximizing returns.

According to Allan Fetters, director of technology at Simplot Grower Solutions, “Analyzing product trials with AgVeritas enables us to measure the impact of the many factors that cause yield variability within a field. By accounting for these factors, we are able to more accurately assess the true yield response of the products we are testing, and ultimately pass that knowledge on to our customers.”

AgVeritas simultaneously analyzes multiple field characteristics and management practices to determine the key performance drivers for yield and profitability at precise locations on growers’ fields. This provides a simple way to generate highly accurate assessments of yield data by evaluating tens of thousands of yield data points on a field, versus the traditional analysis of one yield average across an entire field.

“AgVeritas allows us to go a step beyond what we would normally do for end-of-year analysis. It delivers added value to our clients,” said Chad Godsey, PhD, owner of Godsey Precision Ag.

The inclusion of advanced spatial analysis in AgVeritas further increases precision and accuracy by identifying unusually high and low yielding areas on a field that cannot be explained by known factors included in the analysis. By assessing the impact of these “spatial effects” along with data for measurable factors, AgVeritas provides a more accurate analysis of how management practices affect yield.

Dale Cowan, senior agronomist for AGRIS and Wanstead Co-ops FS added, “AgVeritas is the most in-depth yield analysis tool I have seen. Too often we rely on anecdotal observations or simple spatial relationships using a squint test. We can only look at one factor at a time. The spatial statistics it uses allow us to dig deeper into what really drives yield performance and provide insight that may not be obvious. The ROI report gives me quick, profit-based conclusions involving multiple factors that I can share with my customers.”

AgVeritas puts the power of advanced spatial statics and complex analytical techniques directly in the hands of retailers and consultants, helping them identify key performance drivers for yield on their growers’ fields with a powerful, easy to use tool.

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