Special Report from Cotton Grower magazine
Crop protection is moving quickly into the new world of social media, thanks to a smart phone app that was introduced on the first day of the 2014 Beltwide Cotton Conferences.
The app, from a company called Agworld, allows cotton producers to crowd-source their crop protection options by reviewing what other cotton professionals have said about specific products. The idea, according to Agworld Vice President of Product and Marketing Zach Sheely, is very similar to social media sites like Yelp or Amazon, which allow users to review and rate products and share those reviews with others online.
“People have gone online to see ratings for a movie,” Sheely said. “Maybe you have a limited amount of time, so you want to see how good a movie is, and what your peers think about it. Our app is very similar. The idea was ‘Where are you going to seek information from researchers about those activities that are going on on the farm?’”