To further enhance contact and communication with its user base, Ag Leader Technology launched a series of social media initiatives. The efforts kicked off recently with a posting on the company’s new blog, Precision Point. Ag Leader users can interact with the company on its blog in addition to various platforms including Twitter, Facebook and YouTube.
“The reality is social media is the way people are communicating today. These platforms allow us not only to inform and educate, but to have a conversation with those interested in precision farming technology,” says Dave King, Marketing Manager. “We can connect with Ag Leader customers around the globe, but also others in the ag industry as well as those who know nothing about precision agriculture.”
Precision Point will offer readers a wide variety of topics and precision ag information. The company will share insights into popular questions on getting started in precision technology, trends in the industry as well as international precision ag use.
“Social media adoption can be compared to the adoption of automated steering technology — warp speed. We felt this step was necessary to stay close to our customers as well as continue the precision ag education and innovation process,” continues King. “Not only will the precision ag user benefit from this, but so will Ag Leader. We hope to learn from social media interaction, ultimately furthering the precision ag industry.”