Will Pokémon Go Spark the Augmented Reality Revolution in Farming? (Opinion)

Even if you’ve been buried in a tractor cab or chained to your desk at work the past couple weeks, even you’ve noticed this new Pokémon Go craze.

Gotta admit, not really a huge fan myself (surprising, right?), but I’ve been guilty in the past of enjoying an augmented reality product or two (the failed Google Glass comes to mind – I seriously thought that thing was the future).

From the looks of things, with the success of this Pokémon stuff resuscitating a dying gaming giant (Nintendo’s stock price soared over 50% since the apps debut, instantly adding $12 billion to the company’s market capitalization, and Apple has reportedly made $3 billion off the app already), certainly other software developers are meeting right now and planning their augmented reality strategies going forward.

Which, as always when we’re writing on these pages, brings us to precision agriculture.

What will augmented reality in farming look like? We’ve witnessed a brief glimpse with Deere’s 2012 YouTube hit “Farm Forward,” but being that that video debuted four years ago, and we’re still not really anywhere near the futuristic farm (Tron Farm!) portrayed in the video below, it’s all conjecture and speculation for now.

Will the VR-headset Oculus Rift turn out to be the model for hardware, or will my old buddy Google Glass be brought back from the dead, as has been rumored in recent days? Will somebody like Deere or Case, or even one of the innovative newer players like Yield Center 360, come up with an augmented reality headset specifically for ag?

But more importantly, in ten or 20 years from now – when augmented reality should be accessible to the masses – what will a farmer see when he looks across the field through whichever device wins out?

Will fields be displayed broken down into their individual management zones, with real-time data like soil moisture levels, sunlight cations, projected Nitrogen use, and other advanced analytics popping up as you traverse the ground? Or will it be more of a push notification-driven setup, with a farmer looking out over the field and red warning notifications popping up where weed or insect or disease or drought pressures pass a set threshold? Who will develop the first in-field agronomy application for augmented reality?

How would augmented reality change certain culture practices? Could it save on trips across the field? How will it interface with large equipment like sprayers and combines?

Could there be a future where a farmer walk up to his combine in the morning and every machine diagnostic statistic that that farmer wants to know is right there in one place, in his/her line of vision, and notifications pop up about things like oil levels or whether the sprayer needs to be double rinsed before another tank mix is loaded in?

Or perhaps as an applicator pulls up to a grower’s field everything that applicator needs to know to make a precise and environmentally-sound application – product label information, current wind speed and direction, and sensitive crops grown nearby – is all right there in his/her vision, without having to be looked up or having to load an application on his smartphone or tablet?

So sure, this whole Pokémon Go thing can be a bit annoying at times (grumble grumble Get Off My Lawn!), but if it ends up being the spark that ignites Silicon Valley to finally get this technology out into the hands of the masses and into farm fields, well, then I’ll say thank you, Pikachu.

How do you think Augmented Reality will look in farming? Are you already working on applications for this technology? Drop us a line in the Comments Section below, or get in touch with us at 440-602-9165 or email [email protected]

Topics: ,

Leave a Reply

Business Management Stories
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk Averse Marketplace
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Ag Retailer and Grower WinField United
Business ManagementMirror Mirror on the Wall, Who is the Most Trusted Ag Advisor of Them All?
April 4, 2017
Who is the most trusted ag advisor of them all? It’s a question I think we’ve all heard before, mind you Read More
Erich Eller ForeFront Ag Solutions with Ag Eagle-drone
Business ManagementForeFront Ag Solutions: Going Beyond The Averages
March 22, 2017
He’s flying essentially solo these days with business support from his wife Jennifer, but Erich Eller has big dreams for Read More
Trending Articles
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
BASF Maglis grower retailer tablet
Data ManagementQ&A: What BASF’s Latest Foray into Precision Ag Means For Growers
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
Mung beans Australia
Ag Tech GlobalPrecision Ag in a Tough Season in Australia
May 8, 2017
This year’s summer crop season has been a tough one for most growers in Australia. Prolonged periods of high temperatures Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk Averse Marketplace
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
Latest News
BASF Maglis Grower Tablet
Data ManagementData as Currency in Ag: We Aren’t There Yet
May 25, 2017
A hot topic in the precision ag revolution is the idea ag data will become a form of currency. Many Read More
Ag Tech GlobalSci-Fi in Ag: The Waging War of Plant-Internet Bots
May 25, 2017
Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Food IT Fork-to-Farm
Hort TechThe Mixing Bowl Event Connects Technology, Food, and Ag…
May 24, 2017
For the fourth consecutive year, The Mixing Bowl presents FOOD IT, under the theme “Fork to Farm.” Action-oriented entrepreneurs, industry Read More
Nematodes in cotton
Ag Tech GlobalUsing Precision Agriculture to Manage Nematodes in Braz…
May 22, 2017
As promised in my first article, this month I am writing about some technical aspects related to the use of Read More
Farmers on Tablet Photo Credit All About Food
Professionals6 Keys of Successful Precision Agriculture Tools
May 17, 2017
As precision agriculture professionals we are frequently approached by companies that wish to partner with our organization in order to Read More
Hagie sprayer
GuidanceWhat’s New and What’s Next from Hagie Manufacturing
May 16, 2017
Many were surprised by John Deere’s announcement last spring that it had acquired majority ownership of Hagie Manufacturing Co., a Read More
Hortau Irrigation Management Software
Ag Tech GlobalHortau Commemorates 15 Years in Ag Tech
May 15, 2017
Today, Hortau celebrates its 15-year anniversary as one of the pioneers in the AgTech space, according to a press release Read More
Kip Tom
Ag Tech GlobalAg Tech: On the Cusp of Something Big?
May 15, 2017
The investment and ag-tech sectors’ continuing courtship of agriculture, smoldering for three or four years now, was well in evidence at Read More
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
Ag Tech Global2017 International Tomato Congress Features Ag Tech Ses…
May 11, 2017
The International Tomato Congress has taken place in Mexico since 2006. In 2017 it will celebrate its twelfth year as Read More
Ag Tech GlobalVenture Capital News: Aerial Imagery Outfit Garners $5 …
May 11, 2017
Ceres Imaging, an aerial spectral imagery and analytics company serving the agricultural sector, today announced it has raised a $5 Read More
BASF Maglis grower retailer tablet
Data ManagementQ&A: What BASF’s Latest Foray into Precision Ag Mea…
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
DronesSentera Phoenix Drone Nears Coveted 1,000 Acre Coverage…
May 11, 2017
Sentera introduces its Phoenix fixed-wing drone product line, with variants to support the precision agriculture, mapping, and public safety industries, Read More
Data ManagementClimate Adds Irrigation Data Analytics via HydroBio Acq…
May 9, 2017
Today, The Climate Corporation, a subsidiary of Monsanto Co., announced the acquisition of HydroBio, an agriculture software company based in Read More
GuidanceTersus adds RTK-Based AutoSteer System to GNSS Offering…
May 8, 2017
Tersus GNSS Inc., a Chinese GNSS RTK manufacturing company, released its brand new AutoSteer solution recently. The AG960 AutoSteer System Read More
DronesAgEagle takes on the Big Boys with RX48 Fixed Wing Dron…
May 8, 2017
AgEagle Aerial Systems of Neodesha, KS, today announced a fixed wing drone for the use in precision agriculture that far Read More
Mung beans Australia
Ag Tech GlobalPrecision Ag in a Tough Season in Australia
May 8, 2017
This year’s summer crop season has been a tough one for most growers in Australia. Prolonged periods of high temperatures Read More
SDWG Bret Weisenburger
Decision Support SoftwareMZB Launching New Grid Tool, Updated Mapping Center
May 3, 2017
MZB Technologies has added an additional tool to its precision system. Known for its patented zone-based precision technology, MZB will Read More