Trimble Announces Canadian Ag Consultant Network Acquisition

Trimble announced that it will acquire the assets of privately held AGRI-TREND of Red Deer, Alberta, Canada, which operates the largest network of independent agricultural consultants in North America. The acquisition will enable Trimble to provide agronomists and other crop advisors with a stronger set of brand-agnostic tools they can use to advise growers on how to better manage their operations. The combination of AGRI-TREND’s experience in agronomy, grain marketing, farm business and data management together with Trimble’s experience in precision agriculture will further empower growers to gain efficiencies throughout the entire farming cycle. The acquisition is expected to close in November 2015. Financial terms were not disclosed.

AGRI-TREND’s network of over 200 specialists spread throughout the U.S. and Canada includes over 110 independent “coaches” specializing in agronomy, precision farming, crop marketing and farm business management. Coaches are supported by a team of science specialists comprised of over 30 Ph.D.’s and M.Sc.’s providing in-house research, training and insight support for both the coaching network and the AGRI-DATA Solution platform–a proprietary farm data management solution. As a result, AGRI-TREND’s solutions enable growers to make informed business decisions that better allocate scarce resources to produce safe and environmentally sustainable food.

“Trimble’s acquisition of AGRI-TREND is another step towards total farm management for the grower. Together with Connected Farm, we will provide growers and their trusted advisors with a combined offering that is unique in the marketplace today,” said Joe Denniston, vice president for Trimble’s Agriculture Division. “AGRI-TREND is a leader in providing expert advice and decision support for growing crops, marketing commodities and managing a farm’s finances. Trimble is a leader in precision agriculture technology that precisely applies those decisions whether it is seed, nutrients or water. Together, Trimble and AGRI-TREND will enable the integration of decisions and execution to give greater control over the outcome, resulting in maximized productivity for the grower.”

“AGRI-TREND has been working side by side with farmers for over 17 years. With the strength that Trimble provides, we aim to help even more farmers as the move to precision agriculture continues to gain momentum globally,” said Rob Saik, founder of AGRI-TREND. “The combination of our advanced agricultural technical expertise and Trimble’s exceptional precision agriculture tools provides us with a platform that will support production practices that are sustainable both from an environmental and financial perspective for today’s farmers. We’re excited to be a part of the future of agriculture, and we’re pleased to work with the great people at Trimble.”

Full Farm Support

Grow the Crop: To assist in optimizing crop growth, AGRI-TREND has a network of experienced agronomists who serve as a personal Agri-Coach™ to help farm customers assess the performance of every acre on a yearly basis. Agri-Coaches work on the analytics, looking at the cost of production as well as nitrogen and water use efficiency, interpreting the data and making customized recommendations for each field. Recommendations are then followed up with field scouting and performance tracking to ensure farm goals are met.

Sell the Crop: To maximize crop sales, AGRI-TREND creates a Strategic Marketing Plan that includes business analysis, operational strategy, risk management and a harvest review. This customized plan is developed by an AGRI-TREND Market-Coach who works closely with each farm client to understand the unique situation of their farm and the cost of production for each field. The AGRI-TREND Market-Coach then provides advice on how to best achieve better selling prices, risk mitigation and optimal cash flow for their farm customers.

Manage the Money: In order to enable farmers to better manage their money, AGRI-TREND provides a network of Business-Coach Professionals, which consists of experts in specialized areas such as accounting, banking, corporate finance and insurance. The Business-Coach starts by gaining an understanding of the farm business including strengths and weaknesses, measuring the farm’s performance against benchmarks, creating the Strategic Farm Business Plan and then implementing the farmer’s long-term growth plan.

The AGRI-DATA Solution

The AGRI-DATA Solution is a complete farm management platform that focuses on the unique agronomic challenges that farmers face every year as they work to maximize yields and profits. This platform is the foundation for AGRI-TREND advisors as they work on crop planning, crop input tracking, soil sampling, tissue testing, manure analysis, fertilizer blending, field scouting, harvest data tracking and more. The platform supports over 75,000,000 legacy acres with over eight million acres added in 2015. Farmers have also adopted the AGRI-DATA mobile applications for both Android and iOS devices, preferring to work with their information on the go. For more information, visit:

Trimble Connected Farm Advisor

Trimble Connected Farm Advisor–a field data management tool for the farmer’s trusted advisor–will be integrated with the AGRI-DATA platform to empower AGRI-TREND coaches with a greater toolset to deliver more services to their growers.

Topics: ,

Leave a Reply

Grower Services & Solutions Stories
Data ManagementGrower Data Coop, Analytics Outfit Announce IBM Deal
February 26, 2018
GiSC (Grower Information Services Cooperative), the agricultural industry’s only grower-run data cooperative, and Main Street Data, an agricultural data analytics Read More
AmericasNFMS 2018: Precision Farming, Ag Tech Developments from Louisville
February 21, 2018
Last week’s annual National Farm Machinery Show (NFMS) in Louisville, KY, was this author’s first experience attending the mid-winter Midwest Read More
AmericasAg Tech News: Mavrx Opens Satellite Platform to Entire U.S. Farm Economy
February 20, 2018
The team at San Francisco, CA-based Mavrx has announced an initiative to increase access to advanced decision support tools in Read More
Grower Services & SolutionsEquipment Manufacturer, Dealer Coalitions Pledge Right to Repair Transparency by 2021
February 1, 2018
The Association of Equipment Manufacturers (AEM) joined the Equipment Dealers Association (EDA) on Thursday in making a joint industry commitment Read More
Trending Articles
Business ManagementBeing a Great Team Player in the Precision Agriculture Game
March 15, 2018
Only great team players who are great teammates, have the potential to get championship results. Each player on the team Read More
Dr Brian Arnall Oklahoma State Paul Schrimpf
Excellence AwardsOpen For Nominations: PrecisionAg Awards Of Excellence Honor Outstanding Achievement in Ag Technology
March 7, 2018
Nominate an outstanding individual for one of four PrecisionAg Awards of Excellence. Recipients will be honored at a special ceremony during the 2018 InfoAg Conference in July. Read More
AmericasCrop Scouting in Brazil Improves Through Intelligent Pest Monitoring Systems
February 28, 2018
About nine years ago, shortly after finishing my graduation, my first job was as a monitor of pests and disease Read More
Events12 Groundbreaking AgTech Startups Selected to Pitch at AgLaunch Startup Station
February 22, 2018
AgLaunch is bringing its Startup Station pitch event back to the Mid-South Farm and Gin Show for a second time Read More
Industry NewsNFMS 2018: Case IH Talks Autonomous Agriculture, Announces Pilot Program
February 20, 2018
Since the reveal of the autonomous concept vehicle, Case IH has been evolving the technology and further defining automation and Read More
AsiaCloud-based Irrigation Could Double India’s Crop Yield and Halve Water Use
February 12, 2018
A cloud-based, micro-irrigation system tested on a farm in India has cut water use by up to 80%  and doubled Read More
Latest News
Corn Field
Industry NewsIndustrial IoT Company Intros Remote Asset Monitoring S…
March 16, 2018
FreeWave Technologies today announced the general availability of the WAVECONTACT WC30i-AXIS Wireless Angle Sensor. This sensor measures thief hatch states Read More
Decision Support SoftwareOpinion: The Missing Link in Precision Agriculture
March 15, 2018
The agtech boom over the last two years is indeed astonishing. Farmers are becoming more open to new, emerging technologies Read More
Sensors/IoTEstimating Field Weather and Soil Conditions
March 15, 2018
There is a favorite expression of mine that I love to apply to meteorology: “Measure with a micrometer, mark it Read More
Filling The Planter from Cab
Service ProvidersPrecision Agriculture: What is it?
March 15, 2018
If we look at the title of the article, all of you will come to an answer. These answers will Read More
Business ManagementBeing a Great Team Player in the Precision Agriculture …
March 15, 2018
Only great team players who are great teammates, have the potential to get championship results. Each player on the team Read More
AmericasJanzen: What You Need to Know About Congress’ Agr…
March 15, 2018
Via Janzen Ag Law Blog: Senators Amy Klobuchar and John Thune have introduced Senate Bill 2487, the “Agricultural Data Act Read More
Farmer tractor tablet
Data ManagementAg’s Digital Revolution: What’s Holding Us Back?
March 15, 2018
Data is undeniably a valuable asset. Yet, in the ag ecosystem, who’s seeing the value from it? A recent article Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
March 14, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More
Africa/Middle EastAgTech Startup Wefarm Secures New Financing Round
March 14, 2018
Wefarm, the world’s largest farmer-to-farmer digital network, has secured $5 million in additional seed funding, led by Silicon-Valley based True Read More
Spensa platform
Industry NewsAg Tech News: DTN Acquires Spensa to Boost Predictive M…
March 14, 2018
DTN announced today that it has signed a definitive agreement to acquire Spensa Technologies, according to a press release on Read More
Industry NewsAg Tech News: BioLumic Garners $5 Million in Series A
March 14, 2018
BioLumic, creators of the first ultraviolet (UV) crop yield enhancement system, today announced the close of $5 million in Series A financing. Read More
UAV drone
DronesFlorida Specialty Crops: Realizing the Benefits of Prec…
March 13, 2018
Dr. Yiannis Ampatzidis recently joined the faculty at UF/IFAS Southwest Florida Research and Education Center (SWFREC) in Immokalee, writes Frank Read More
Data ManagementAgReliant Genetics, The Climate Corp. Collaborate on Da…
March 13, 2018
AgReliant Genetics, the third largest seed company in North America, and The Climate Corp., a subsidiary of Monsanto Co., have Read More
Sensors/IoT6 IoT Trends to Watch in 2018
March 9, 2018
With increased value provided by edge computing to security improvements with Blockchain integration, IoT platforms across the board are just Read More
EuropeJohn Deere to Acquire Carbon Fiber Boom Manufacturer in…
March 9, 2018
Agriculture is a tough business to be in, even with a booming economy the ag world is still taking its Read More
Data ManagementOpinion: Ag Data Sells, But Who’s Buying?
March 9, 2018
Indulge me and let’s beat a dead horse together. We all know that data is a huge deal these days. Read More
Industry NewsAutonomous Solutions Announces Autonomous Vehicle Pilot…
March 7, 2018
Autonomous Solutions, Inc. (ASI) technology will be used in two pilot programs with large scale commercial growers in California. A Read More
Precision IrrigationLindsay Event Puts Focus on Precision Irrigation and Sm…
March 7, 2018
Lindsay Corp., a leading global manufacturer and distributor of irrigation and infrastructure equipment and technology, today hosted Water Matters 3.6.18 Read More