Trimble Announces Canadian Ag Consultant Network Acquisition

Trimble announced that it will acquire the assets of privately held AGRI-TREND of Red Deer, Alberta, Canada, which operates the largest network of independent agricultural consultants in North America. The acquisition will enable Trimble to provide agronomists and other crop advisors with a stronger set of brand-agnostic tools they can use to advise growers on how to better manage their operations. The combination of AGRI-TREND’s experience in agronomy, grain marketing, farm business and data management together with Trimble’s experience in precision agriculture will further empower growers to gain efficiencies throughout the entire farming cycle. The acquisition is expected to close in November 2015. Financial terms were not disclosed.

AGRI-TREND’s network of over 200 specialists spread throughout the U.S. and Canada includes over 110 independent “coaches” specializing in agronomy, precision farming, crop marketing and farm business management. Coaches are supported by a team of science specialists comprised of over 30 Ph.D.’s and M.Sc.’s providing in-house research, training and insight support for both the coaching network and the AGRI-DATA Solution platform–a proprietary farm data management solution. As a result, AGRI-TREND’s solutions enable growers to make informed business decisions that better allocate scarce resources to produce safe and environmentally sustainable food.

“Trimble’s acquisition of AGRI-TREND is another step towards total farm management for the grower. Together with Connected Farm, we will provide growers and their trusted advisors with a combined offering that is unique in the marketplace today,” said Joe Denniston, vice president for Trimble’s Agriculture Division. “AGRI-TREND is a leader in providing expert advice and decision support for growing crops, marketing commodities and managing a farm’s finances. Trimble is a leader in precision agriculture technology that precisely applies those decisions whether it is seed, nutrients or water. Together, Trimble and AGRI-TREND will enable the integration of decisions and execution to give greater control over the outcome, resulting in maximized productivity for the grower.”

“AGRI-TREND has been working side by side with farmers for over 17 years. With the strength that Trimble provides, we aim to help even more farmers as the move to precision agriculture continues to gain momentum globally,” said Rob Saik, founder of AGRI-TREND. “The combination of our advanced agricultural technical expertise and Trimble’s exceptional precision agriculture tools provides us with a platform that will support production practices that are sustainable both from an environmental and financial perspective for today’s farmers. We’re excited to be a part of the future of agriculture, and we’re pleased to work with the great people at Trimble.”

Full Farm Support

Grow the Crop: To assist in optimizing crop growth, AGRI-TREND has a network of experienced agronomists who serve as a personal Agri-Coach™ to help farm customers assess the performance of every acre on a yearly basis. Agri-Coaches work on the analytics, looking at the cost of production as well as nitrogen and water use efficiency, interpreting the data and making customized recommendations for each field. Recommendations are then followed up with field scouting and performance tracking to ensure farm goals are met.

Sell the Crop: To maximize crop sales, AGRI-TREND creates a Strategic Marketing Plan that includes business analysis, operational strategy, risk management and a harvest review. This customized plan is developed by an AGRI-TREND Market-Coach who works closely with each farm client to understand the unique situation of their farm and the cost of production for each field. The AGRI-TREND Market-Coach then provides advice on how to best achieve better selling prices, risk mitigation and optimal cash flow for their farm customers.

Manage the Money: In order to enable farmers to better manage their money, AGRI-TREND provides a network of Business-Coach Professionals, which consists of experts in specialized areas such as accounting, banking, corporate finance and insurance. The Business-Coach starts by gaining an understanding of the farm business including strengths and weaknesses, measuring the farm’s performance against benchmarks, creating the Strategic Farm Business Plan and then implementing the farmer’s long-term growth plan.

The AGRI-DATA Solution

The AGRI-DATA Solution is a complete farm management platform that focuses on the unique agronomic challenges that farmers face every year as they work to maximize yields and profits. This platform is the foundation for AGRI-TREND advisors as they work on crop planning, crop input tracking, soil sampling, tissue testing, manure analysis, fertilizer blending, field scouting, harvest data tracking and more. The platform supports over 75,000,000 legacy acres with over eight million acres added in 2015. Farmers have also adopted the AGRI-DATA mobile applications for both Android and iOS devices, preferring to work with their information on the go. For more information, visit: www.AgriDataSolution.com.

Trimble Connected Farm Advisor

Trimble Connected Farm Advisor–a field data management tool for the farmer’s trusted advisor–will be integrated with the AGRI-DATA platform to empower AGRI-TREND coaches with a greater toolset to deliver more services to their growers.

Topics: ,

Leave a Reply

Grower Services & Solutions Stories
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link Up
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
AgriSync
Grower Services & SolutionsRDO Equipment Co. Improves Customer Service with AgriSync App
April 7, 2017
RDO Equipment Co. has partnered with AgriSync to continue the organization’s tradition of providing the best service and support to Read More
Ag Retailer and Grower WinField United
Grower Services & SolutionsFarmers’ Trusted Partners And Their Roles
February 2, 2017
For farmers to successfully adopt technology, their trusted advisers must serve key functions in the crop production process. AGCO Corp.’s Read More
Trending Articles
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
Soybean Closeup
Ag Tech GlobalPrecision Agriculture Helps Brazilian Farmers Top 90-Bushel Soybean Yield
April 5, 2017
In the 2016/2017 harvest, the Mato Grossense Institute of Economics (IMEA) estimated that the largest soybean state in Brazil will Read More
Grower Retaile iPad
ProfessionalsField Scouting Apps Boost Efficiency, Speed
March 31, 2017
Scouting is one of the most critical services that ag retailers and consultants can offer their grower-customers. The need for Read More
Bruce Rasa corn AgVoice app
Data ManagementVoice-To-Data Tool Shows Promise For Scouting
March 24, 2017
See it, speak it, record it. No pens, no paper, no lost information. In a nutshell that’s what Bruce Rasa Read More
Downed Drone
DronesOpinion: The Agricultural Drone War Is Over, And They Lost
March 15, 2017
If you are late to the aerial imagery party and think that agricultural drones are the vehicle that are the Read More
Latest News
Nuffield Scholarship
Ag Tech GlobalNuffield: Promoting the Diffusion of Knowledge of Preci…
April 24, 2017
Recently, I had the opportunity to meet John Stevenson, a 2016 Nuffield Australia Scholarship winner.  As part of the scholarship, John Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk A…
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Case IH Autonomous concept vehicle
ProfessionalsOpinion: What the Heck is A.I. Going to do for Agricult…
April 24, 2017
Let’s pause from the daily toils of ag for a minute and start thinking about the future. In a very Read More
Imagery ipad
Imagery/SensingNew Opportunities with In-season Imagery?
April 24, 2017
When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link …
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Retailer Grower Tractor
ProfessionalsAg Attorney: Sorry Right to Repair Advocates, But You&#…
April 21, 2017
(via AgLaw.us) This recent article on Motherboard is getting a lot of press: “Why American Farmers are Hacking Their Tractors Read More
ProfessionalsAgFunder: Clean Seed’s Wireless Smart Seeder is Set to …
April 21, 2017
(Via AgFunderNews.com) Heard of Clean Seed Capital Group? No? You will very soon because this Canadian company has been quietly Read More
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Sentera software
Decision Support SoftwareSentera Launching Field-Edge Plant Population Analysis …
April 20, 2017
Sentera is excited to announce the launch of its closed beta for field-edge Plant Population Analysis, available through its AgVault Read More
Data ManagementFarm Market iD Launches Sales & Marketing Platform
April 20, 2017
Following Farm Market iD’s February 2017 introduction of FieldVision, its mobile data-delivery platform, the company announced today its newest online Read More
Data ManagementInnovation Series Highlights: The Weather Company’…
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Data ManagementInnovation Series Highlights: EFC Systems & 5 Facto…
April 19, 2017
Ernie Chappell of EFC Systems discusses five factors impacting the ag retail industry, the competitive advantages of enhanced customer engagement Read More
Moo monitor
Sensors/IoTUsing IoT to Increase Efficiency, Productivity for Live…
April 19, 2017
When it comes to managing livestock and feed, the goal for every farmer is to be as efficient and productive Read More
corn field
Ag Tech GlobalPrecision Ag Technology Making a Difference in Brazil
April 19, 2017
Editor’s note: Rodrigo Trevisan is Coordinator of Precision Agriculture at Terra Santa Agro in Brazil, where he is responsible for the development Read More
Precision Application Field sprayer
Tools & Smart Equipment5 Ways Precision Application Is Creating Opportunities …
April 19, 2017
Throughout the years, precision agriculture has facilitated improvements to farming equipment, from auto-steer on combines to variable rate seeding on Read More
Ag Tech GlobalGrowingProduce.com: BASF Licenses CRISPR-Cas9 Technolog…
April 18, 2017
(Via GrowingProduce.com) BASF recently announced that it has reached a global licensing agreement with the Broad Institute of MIT and Read More
Ag Tech GlobalGrowingProduce.com Analysis of Recent Farm TED Talks
April 18, 2017
The up-and-coming generation of farmers, and those following them, will face some big questions as they span their careers, writes Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry…
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More