Trimble Acquires Food Traceability Firm HarvestMark

Trimble announced today that it has acquired the assets of HarvestMark, a provider of food traceability and quality inspection solutions, from YottaMark, Inc. of Redwood City, CA. The acquisition of HarvestMark further enhances Trimble’s position in Agriculture and Transportation and Logistics within the food supply chain.

The HarvestMark portfolio includes four software-as-a-service products:

  • PTI & Item Level Traceability is affordable software that enables food producers, retailers and food service companies to comply with the Produce Traceability Initiative and create visibility throughout the supply chain. It provides an easy way to create rich analytics to improve performance from a product’s source to the end consumer.
  • DC Insights is a flexible, ERP agnostic mobile application that prioritizes and guides quality inspections, provides analytics for improved buying and gross margin, and creates visibility in real time with automated performance reports and supplier notifications.
  • Retail Insights is a lightweight, mobile application that allows retailers, food service companies and food producers to easily collect and synthesize food data, prioritize companies’ initiatives and ensure execution of priorities with real time—and trended—information.
  • Connect is a platform that allows retailers and food producers to engage their customers, share details about particular products and buying practices, suggest recipes and complimentary products, and receive customer feedback.

The food industry is being transformed by demands for greater transparency, quality and safety, creating opportunities to provide meaningful analysis of food from the farm to the fork. HarvestMark provides applications for food producers, distributors and retailers to address these demands to deliver predictably higher quality, fresh food to build buyer loyalty, drive sales and improve profitability.

Coupled with Trimble’s Connected Farm solution, HarvestMark enables producers to make real-time decisions that improve the quality and safety of fresh food grown on their farms. By monitoring their quality metrics, producers can ensure they are delivering the highest quality fresh food to the retailer while reducing the likelihood and impact of a foodborne health event. When combined with Trimble’s portfolio of Agriculture products, producers can achieve better results through cost reduction and higher income from greater fresh food quality.

Today, Trimble serves fresh food transportation and distribution customers through its fleet management, dispatch and driver behavior applications and analytics software from its Transportation and Logistics Divisions, PeopleNet and TMW. These Trimble solutions also integrate with cargo monitoring systems to ensure product freshness during the shipping process. By combining these capabilities with the HarvestMark solutions, Trimble can now offer fresh food transporters, distributors and retailers with visibility into fleet equipment performance, driver effectiveness and cargo origin and handling across the entire supply chain.

“Trimble’s acquisition of HarvestMark enables us to provide further benefits to producers and adds new value to distribution centers and food retailers by providing a powerful tool for tracking goods in the food industry,” said Mark Harrington, vice president of Trimble. “By combining HarvestMark with our Connected Farm and Transportation and Logistics solutions, we can enable producers, distributors and retailers to coordinate their activities to deliver the best quality foods to consumers. We are also giving our customers unique solutions to help control costs and increase profits in the food production, processing, distribution and retailing industries.”

“The HarvestMark acquisition by Trimble enables us to provide customers with increased access to industry-leading technologies,” said Charlie Piper, YottaMark CEO, who will join Trimble after the acquisition. “The combination of Trimble and HarvestMark provides innovative solutions in transparency and connectivity throughout the supply chain, enabling food producers and retailers to optimize freshness and quality, build shopper loyalty and meet food safety requirements. We look forward to accelerating the value we provide through Trimble’s deep technology portfolio, global footprint and industry leadership.”

The HarvestMark business will be reported as part of Trimble’s Field Solutions Segment. Financial terms were not disclosed.

About HarvestMark

HarvestMark is a market leader in delivering insights throughout the fresh food supply chain from farm to fork. Its platform and tools make food data collection efficient, complex information simple to view and prioritize, and provides actionable insights to drive sales and profit. HarvestMark enables food producers, distributors and retailers to meet food safety requirements, build shopper loyalty, secure their supply chain and optimize product freshness and quality.

Topics: ,

Leave a Reply

One comment on “Trimble Acquires Food Traceability Firm HarvestMark

Hort Tech Stories
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Hort TechAGCO, Fendt’s Project MARS Pursues the Future of Farm Robots
April 13, 2017
(SOURCE: Fendt.com) MARS stands for Mobile Agricultural Robot Swarms. Or in other words, it stands for agriculture of the future, Read More
Sentera drone
DronesSentera Debuts Enhanced North America Dealer Network
April 11, 2017
Sentera today announced the availability of its precision agriculture solutions at over 350 retail locations across North America. By broadening Read More
DronesDrone Deploy – agX Integration Aids Drone Data Use, Sharing
April 7, 2017
Commercial drone software platform developer DroneDeploy has announced an integration with the agX to help growers more easily capture field maps and Read More
Trending Articles
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
Soybean Closeup
Ag Tech GlobalPrecision Agriculture Helps Brazilian Farmers Top 90-Bushel Soybean Yield
April 5, 2017
In the 2016/2017 harvest, the Mato Grossense Institute of Economics (IMEA) estimated that the largest soybean state in Brazil will Read More
Grower Retaile iPad
ProfessionalsField Scouting Apps Boost Efficiency, Speed
March 31, 2017
Scouting is one of the most critical services that ag retailers and consultants can offer their grower-customers. The need for Read More
Bruce Rasa corn AgVoice app
Data ManagementVoice-To-Data Tool Shows Promise For Scouting
March 24, 2017
See it, speak it, record it. No pens, no paper, no lost information. In a nutshell that’s what Bruce Rasa Read More
Downed Drone
DronesOpinion: The Agricultural Drone War Is Over, And They Lost
March 15, 2017
If you are late to the aerial imagery party and think that agricultural drones are the vehicle that are the Read More
Latest News
Nuffield Scholarship
Ag Tech GlobalNuffield: Promoting the Diffusion of Knowledge of Preci…
April 24, 2017
Recently, I had the opportunity to meet John Stevenson, a 2016 Nuffield Australia Scholarship winner.  As part of the scholarship, John Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk A…
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Case IH Autonomous concept vehicle
ProfessionalsOpinion: What the Heck is A.I. Going to do for Agricult…
April 24, 2017
Let’s pause from the daily toils of ag for a minute and start thinking about the future. In a very Read More
Imagery ipad
Imagery/SensingNew Opportunities with In-season Imagery?
April 24, 2017
When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link …
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Retailer Grower Tractor
ProfessionalsAg Attorney: Sorry Right to Repair Advocates, But You&#…
April 21, 2017
(via AgLaw.us) This recent article on Motherboard is getting a lot of press: “Why American Farmers are Hacking Their Tractors Read More
ProfessionalsAgFunder: Clean Seed’s Wireless Smart Seeder is Set to …
April 21, 2017
(Via AgFunderNews.com) Heard of Clean Seed Capital Group? No? You will very soon because this Canadian company has been quietly Read More
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Sentera software
Decision Support SoftwareSentera Launching Field-Edge Plant Population Analysis …
April 20, 2017
Sentera is excited to announce the launch of its closed beta for field-edge Plant Population Analysis, available through its AgVault Read More
Data ManagementFarm Market iD Launches Sales & Marketing Platform
April 20, 2017
Following Farm Market iD’s February 2017 introduction of FieldVision, its mobile data-delivery platform, the company announced today its newest online Read More
Data ManagementInnovation Series Highlights: The Weather Company’…
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Data ManagementInnovation Series Highlights: EFC Systems & 5 Facto…
April 19, 2017
Ernie Chappell of EFC Systems discusses five factors impacting the ag retail industry, the competitive advantages of enhanced customer engagement Read More
Moo monitor
Sensors/IoTUsing IoT to Increase Efficiency, Productivity for Live…
April 19, 2017
When it comes to managing livestock and feed, the goal for every farmer is to be as efficient and productive Read More
corn field
Ag Tech GlobalPrecision Ag Technology Making a Difference in Brazil
April 19, 2017
Editor’s note: Rodrigo Trevisan is Coordinator of Precision Agriculture at Terra Santa Agro in Brazil, where he is responsible for the development Read More
Precision Application Field sprayer
Tools & Smart Equipment5 Ways Precision Application Is Creating Opportunities …
April 19, 2017
Throughout the years, precision agriculture has facilitated improvements to farming equipment, from auto-steer on combines to variable rate seeding on Read More
Ag Tech GlobalGrowingProduce.com: BASF Licenses CRISPR-Cas9 Technolog…
April 18, 2017
(Via GrowingProduce.com) BASF recently announced that it has reached a global licensing agreement with the Broad Institute of MIT and Read More
Ag Tech GlobalGrowingProduce.com Analysis of Recent Farm TED Talks
April 18, 2017
The up-and-coming generation of farmers, and those following them, will face some big questions as they span their careers, writes Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry…
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More