Trimble Acquires Food Traceability Firm HarvestMark

Trimble announced today that it has acquired the assets of HarvestMark, a provider of food traceability and quality inspection solutions, from YottaMark, Inc. of Redwood City, CA. The acquisition of HarvestMark further enhances Trimble’s position in Agriculture and Transportation and Logistics within the food supply chain.

The HarvestMark portfolio includes four software-as-a-service products:

  • PTI & Item Level Traceability is affordable software that enables food producers, retailers and food service companies to comply with the Produce Traceability Initiative and create visibility throughout the supply chain. It provides an easy way to create rich analytics to improve performance from a product’s source to the end consumer.
  • DC Insights is a flexible, ERP agnostic mobile application that prioritizes and guides quality inspections, provides analytics for improved buying and gross margin, and creates visibility in real time with automated performance reports and supplier notifications.
  • Retail Insights is a lightweight, mobile application that allows retailers, food service companies and food producers to easily collect and synthesize food data, prioritize companies’ initiatives and ensure execution of priorities with real time—and trended—information.
  • Connect is a platform that allows retailers and food producers to engage their customers, share details about particular products and buying practices, suggest recipes and complimentary products, and receive customer feedback.

The food industry is being transformed by demands for greater transparency, quality and safety, creating opportunities to provide meaningful analysis of food from the farm to the fork. HarvestMark provides applications for food producers, distributors and retailers to address these demands to deliver predictably higher quality, fresh food to build buyer loyalty, drive sales and improve profitability.

Coupled with Trimble’s Connected Farm solution, HarvestMark enables producers to make real-time decisions that improve the quality and safety of fresh food grown on their farms. By monitoring their quality metrics, producers can ensure they are delivering the highest quality fresh food to the retailer while reducing the likelihood and impact of a foodborne health event. When combined with Trimble’s portfolio of Agriculture products, producers can achieve better results through cost reduction and higher income from greater fresh food quality.

Today, Trimble serves fresh food transportation and distribution customers through its fleet management, dispatch and driver behavior applications and analytics software from its Transportation and Logistics Divisions, PeopleNet and TMW. These Trimble solutions also integrate with cargo monitoring systems to ensure product freshness during the shipping process. By combining these capabilities with the HarvestMark solutions, Trimble can now offer fresh food transporters, distributors and retailers with visibility into fleet equipment performance, driver effectiveness and cargo origin and handling across the entire supply chain.

“Trimble’s acquisition of HarvestMark enables us to provide further benefits to producers and adds new value to distribution centers and food retailers by providing a powerful tool for tracking goods in the food industry,” said Mark Harrington, vice president of Trimble. “By combining HarvestMark with our Connected Farm and Transportation and Logistics solutions, we can enable producers, distributors and retailers to coordinate their activities to deliver the best quality foods to consumers. We are also giving our customers unique solutions to help control costs and increase profits in the food production, processing, distribution and retailing industries.”

“The HarvestMark acquisition by Trimble enables us to provide customers with increased access to industry-leading technologies,” said Charlie Piper, YottaMark CEO, who will join Trimble after the acquisition. “The combination of Trimble and HarvestMark provides innovative solutions in transparency and connectivity throughout the supply chain, enabling food producers and retailers to optimize freshness and quality, build shopper loyalty and meet food safety requirements. We look forward to accelerating the value we provide through Trimble’s deep technology portfolio, global footprint and industry leadership.”

The HarvestMark business will be reported as part of Trimble’s Field Solutions Segment. Financial terms were not disclosed.

About HarvestMark

HarvestMark is a market leader in delivering insights throughout the fresh food supply chain from farm to fork. Its platform and tools make food data collection efficient, complex information simple to view and prioritize, and provides actionable insights to drive sales and profit. HarvestMark enables food producers, distributors and retailers to meet food safety requirements, build shopper loyalty, secure their supply chain and optimize product freshness and quality.

Topics: ,

Leave a Reply

One comment on “Trimble Acquires Food Traceability Firm HarvestMark

Specialty Crops Stories
India-Farm-Irrigation
AsiaCloud-based Irrigation Could Double India’s Crop Yield and Halve Water Use
February 12, 2018
A cloud-based, micro-irrigation system tested on a farm in India has cut water use by up to 80%  and doubled Read More
Drone
Specialty CropsAnnual Ranking of Agricultural Technology Companies Released
January 30, 2018
On Monday, SVG Partners announced its THRIVE Top 50, an annual ranking of 50 leading agricultural technology companies exemplifying the Read More
DronesDrone Analyst: The War is Not Over
January 29, 2018
Via DroneLife.com: I’ve been researching and writing about agriculture drone solutions since early 2012, writes SkyLogic Research CEO & Founder Read More
DronesVenture Capital News: PrecisionHawk Secures $75 Million Funding Round
January 24, 2018
According to a recent press release, PrecisionHawk, Inc. announced it has raised a $75 million round of funding from a Read More
Trending Articles
India-Farm-Irrigation
AsiaCloud-based Irrigation Could Double India’s Crop Yield and Halve Water Use
February 12, 2018
A cloud-based, micro-irrigation system tested on a farm in India has cut water use by up to 80%  and doubled Read More
Tools & Smart EquipmentAutonomous Tractors Could Work in Wetter Conditions than Traditional Tractors
February 8, 2018
March 20th is the first day of spring, making spring much closer than even I expected. On the farm I Read More
AmericasPrecision Farming Companies to Watch in 2018 (OPINION)
January 17, 2018
My friends, as many of you told me repeatedly throughout the last 12 months, 2017 was an interesting year in Read More
John-Deere-Cab-GPS
Data ManagementPrecision Ag Hardware and Software: A Little Off-Season Maintenance Goes A Long Way
January 11, 2018
All service technicians have heard this line. Most often when spring makes its anticipated return to our lives. It is Read More
Anez-Consulting-Paul-Anez-and-Michael-Dunn
Service ProvidersAnez Consulting: Focus On Fertility
January 9, 2018
Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic Read More
Agrishow2017
Americas5 Best Ag Tech Shows in Brazil
January 8, 2018
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a Read More
Latest News
Harvested-Corn-Field-Clouds
Industry NewsUnderstory Patents Solid State Weather Sensor
February 16, 2018
Understory today announced that it received a patent for its mechanical strain-based weather sensor, a key component in its weather Read More
Retailer Grower
Business ManagementAgriculture and Technology: Industry Progress Lies in C…
February 16, 2018
Water is essential for agriculture. While this may seem obvious, nowhere is it more apparent than the Sonoran Desert of Read More
Agtegra_SDSU
Industry NewsAgtegra Cooperative Pledges $500,000 to SDSU Precision …
February 15, 2018
Agtegra Cooperative, Aberdeen, SD, today in Pierre announced a $500,000 donation to South Dakota State University for the Precision Agriculture Read More
Ag Retailer and Grower WinField United
Business ManagementThe Importance of Teamwork for Successful Precision Ag …
February 15, 2018
Interdependency is defined as the quality or condition of being mutually reliant on each other. I’m not a huge sports Read More
Texas-and-Oklahoma-Panhandles-Google-Earth
Data ManagementAgriculture Impacts Weather: The Case for Connected Eco…
February 15, 2018
It’s fascinating to see how modern technology has helped us increase our agricultural productivity in areas not otherwise suited for Read More
Adapt-N VRT
Decision Support SoftwareDTN Partners with Adapt-N to Provide Weather and Nitrog…
February 14, 2018
DTN has announced a partnership today at the National Farm Machinery Show with Agronomic Technology Corp (ATC), a Yara International Read More
Corn close up
Imagery/SensingSyngenta Acquires Satellite Imagery Provider FarmShots
February 14, 2018
Syngenta has acquired FarmShots, Inc., a North Carolina-based innovator of high-resolution satellite imagery that detects plant health by analyzing absorbed Read More
Pexels-Agriculture_Fields_Tractor_Precision_AG
Tools & Smart EquipmentMachine Learning: The Secret Sauce of Precision Agricul…
February 13, 2018
With the development of agricultural technologies, crop and plant diseases have been advancing as well, causing degradation of both quality Read More
Farmers Edge Truck
Africa/Middle EastFarmers Edge Aligns with PartnerRE to Streamline Crop I…
February 13, 2018
Today Winnipeg-based FMIS giant Farmers Edge announced a partnership around crop insurance with Zurich-based PartnerRE. Although a bit short on Read More
Robotics Specialty Crops
AmericasHortau, Agrian Announce Strategic Partnership
February 12, 2018
Hortau today announced a strategic partnership with Agrian Inc. to deliver an expansive precision irrigation service for commercial agriculture. “With Read More
India-Farm-Irrigation
AsiaCloud-based Irrigation Could Double India’s Crop Yield …
February 12, 2018
A cloud-based, micro-irrigation system tested on a farm in India has cut water use by up to 80%  and doubled Read More
Forbes Mixing Bowl NYC
EventsInnovative Forum Geared to Let Food, Farming, and Tech …
February 9, 2018
Industry innovators in agriculture, food, and information technology are set to mix it up again at this year’s Forbes Mixing Read More
Tools & Smart EquipmentAutonomous Tractors Could Work in Wetter Conditions tha…
February 8, 2018
March 20th is the first day of spring, making spring much closer than even I expected. On the farm I Read More
corn weather
Industry NewsSciFi in Ag: Stanford Cooling Project Could Drive Energ…
February 7, 2018
(Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Industry NewsAgGateway Debuts ADAPT ISO Plugin Version 2.0
February 6, 2018
AgGateway’s ADAPT Framework, which is designed to make it easy for various hardware and software systems that growers use in Read More
Roger-DuMond-and-Brandon-Butz-Kova-Fertilizer
Systems ManagementThere’s No Easy Button For Value in Variable-Rate Nutri…
February 6, 2018
Roger Dumond has weathered the ups and downs of precision agriculture programs as much as anybody who’s been riding that Read More
Farmer-Soybean-field
Business ManagementFeel Something is Missing in Precision Agriculture? Ans…
February 5, 2018
I’ve seen a lot of ideas and met a lot of people in the agtech world. There have been great Read More
HomeSST Software to be Acquired by Proagrica
February 5, 2018
UPDATED 2.5.18, 2:10 PM Proagrica has signed an agreement to acquire 100% of SST Software, including Raven’s ownership stake. Based Read More