Trimble Acquires Analytics Outfit IRON Solutions

Trimble announced today that it has acquired privately-held IRON Solutions, Inc. of Franklin, TN.

IRON Solutions provides market information, analytics-based intelligence and a cloud-based enterprise system to improve dealer and producer productivity. Coupled with Trimble’s Connected Farm solution, IRON Solutions will enable improved real-time decisions for equipment fleets and more tightly link equipment, seed and chemical dealers to the grower through its ERP/CRM systems. Farmers, their equipment dealers and their agronomy advisors will now have one Connected Farm platform for collaboration on key investment and prescription decisions. IRON Solutions manages over 15 million data points annually from over 1,200 manufacturers and over 2,200 retail sources throughout North America.

Financial terms were not disclosed.

The Iron Solutions product portfolio includes:

  • Equipment purchase optimization through IRON Guides, which tracks prices of actual equipment sales transactions including specifications, options and adjustments for condition and hours of use; IRON Builder, which provides accurate and efficient pricing specifications that enable original equipment manufacturers to better manage product configuration and promotion for their dealers; and IRON Vector, advanced analytics for benchmarking and forecasting equipment values across a wide variety of specifications and economic conditions.
  • Dealership operation optimization through IRON HQ, a cloud-based enterprise system for equipment dealers; and Precision HQ, a cloud-based enterprise system for agriculture technology dealers.
  • Equipment resale optimization through IRON Search, a leading equipment sales networked-marketplace for growers and equipment dealerships, which draws over five million visitors each year.

For the Grower

IRON Search is a leading online marketplace and trusted source for new and used agricultural, industrial and outdoor power equipment. With it growers can locate, evaluate and buy equipment online. Growers can also list their equipment for sale for potential buyers to review within minutes. Using IRON Search in combination with the Connected Farm Field application, growers will be able to make more informed purchasing decisions, efficiently plan equipment turns and manage the fleet to the unique agronomic requirements of each farming operation.

For the Equipment and Ag Technology Dealer

IRON Solutions is the publisher of the Official Guide of farm equipment, which is used widely across the industry as the trusted used equipment valuation guide for tractors, combines and now over 4,000 makes and models of equipment annually. IRON’s suite of integrated market intelligence and enterprise systems enable sales, parts, service, finance and operations teams to collaborate and engage the grower in one mobile, cloud-based system.

By utilizing IRON Solutions services with Connected Farm’s fleet productivity and utilization applications dealers will be able to provide capabilities to the grower such as diagnostics in order to efficiently schedule machinery maintenance or optimizing the timing of the sale of equipment based on usage and market conditions.

For the Agronomic Advisor

IRON solutions and Connected Farm together provide seed, fertilizer, and chemical resellers a cloud-based ERP/CRM platform. This open flexible platform enables their agronomists and crop advisors to track and manage their customers’ needs through varying farming prescriptions and growing cycle conditions. The platform also provides agronomists and crop advisors with access to a variety of tools such as the Connected Farm’s Soil Information System solution, PurePixel Precision Vegetation Health solution and RainWave Contour Map.

“With the acquisition of IRON Solutions, Trimble is empowering our dealers with trusted technologies that employ best-in-class information, next generation enterprise services and market analytics,” said Joe Denniston, vice president of Trimble’s Agriculture Division. “The IRON Solutions information together with Connected Farm will provide growers with a critical element in understanding their equipment lifecycle, enabling them to more efficiently manage their fleets.”

“We are excited to be joining Trimble at a time of increased collaboration between farmers, retailers and agronomists,” said Darwin Melnyk, CEO of IRON Solutions. “Our farm equipment, dealer and industry domain knowledge, independence and trust combined with Trimble’s leadership in agricultural technology can enable a farmer and their service provider to better drive efficiencies. In addition, by leveraging Trimble’s global presence we will work to extend the reach of our HQ product lines.”

Topics:

Leave a Reply

Systems Management Stories
BASF Maglis Grower Tablet
Ag Tech GlobalBASF Fortifies Digital Farming Offer with ZedX Acquisition
April 27, 2017
BASF has signed an agreement to acquire US-based company ZedX, a leader in the development of digital agricultural intelligence. The Read More
Sentera
DronesSentera Announces May Release of Multispectral Double 4K Sensor for DJI Drones
April 27, 2017
Sentera announced the release of its Multispectral Double 4K Sensor, offering five precise spectral bands: blue, green, red, red edge, Read More
Data Science tablet
Data ManagementHow to Address the Challenges of Data Science in Agriculture
April 26, 2017
Recently, Joe Byrum wrote an excellent article on the state of machine learning in agriculture. In it, Joe highlighted one Read More
Imagery ipad
Imagery/SensingNew Opportunities with In-season Imagery?
April 24, 2017
When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. Read More
Trending Articles
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk Averse Marketplace
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
Soybean Closeup
Ag Tech GlobalPrecision Agriculture Helps Brazilian Farmers Top 90-Bushel Soybean Yield
April 5, 2017
In the 2016/2017 harvest, the Mato Grossense Institute of Economics (IMEA) estimated that the largest soybean state in Brazil will Read More
Grower Retaile iPad
ProfessionalsField Scouting Apps Boost Efficiency, Speed
March 31, 2017
Scouting is one of the most critical services that ag retailers and consultants can offer their grower-customers. The need for Read More
Bruce Rasa corn AgVoice app
Data ManagementVoice-To-Data Tool Shows Promise For Scouting
March 24, 2017
See it, speak it, record it. No pens, no paper, no lost information. In a nutshell that’s what Bruce Rasa Read More
Latest News
Simplot Truck on Wilcox Farm
Ag Tech GlobalSimplot Taps Spensa to Power Advisor Platform
April 28, 2017
J.R. Simplot Co. announced it has entered into a partnership with Spensa Technologies Inc., an agriculture services company based in Read More
BASF Maglis Grower Tablet
Ag Tech GlobalBASF Fortifies Digital Farming Offer with ZedX Acquisit…
April 27, 2017
BASF has signed an agreement to acquire US-based company ZedX, a leader in the development of digital agricultural intelligence. The Read More
Sentera
DronesSentera Announces May Release of Multispectral Double 4…
April 27, 2017
Sentera announced the release of its Multispectral Double 4K Sensor, offering five precise spectral bands: blue, green, red, red edge, Read More
Data Science tablet
Data ManagementHow to Address the Challenges of Data Science in Agricu…
April 26, 2017
Recently, Joe Byrum wrote an excellent article on the state of machine learning in agriculture. In it, Joe highlighted one Read More
Industry NewsFrom PrecisionAg with Love: Thanks, President Trump! (O…
April 26, 2017
Without getting too far into the weeds, I think it’s safe to say that today America feels more divided than Read More
Purdue Online Course
ProfessionalsPurdue University’s Online Precision Ag Course Re…
April 25, 2017
An online course offered by Purdue University’s Agronomy e-Learning Academy, Precision Agriculture, has received the 2017 Digital Education Excellence in Read More
Nuffield Scholarship
Ag Tech GlobalNuffield: Promoting the Diffusion of Knowledge of Preci…
April 24, 2017
Recently, I had the opportunity to meet John Stevenson, a 2016 Nuffield Australia Scholarship winner.  As part of the scholarship, John Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk A…
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Case IH Autonomous concept vehicle
ProfessionalsOpinion: What the Heck is A.I. Going to do for Agricult…
April 24, 2017
Let’s pause from the daily toils of ag for a minute and start thinking about the future. In a very Read More
Imagery ipad
Imagery/SensingNew Opportunities with In-season Imagery?
April 24, 2017
When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link …
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Retailer Grower Tractor
ProfessionalsAg Attorney: Sorry Right to Repair Advocates, But You&#…
April 21, 2017
(via AgLaw.us) This recent article on Motherboard is getting a lot of press: “Why American Farmers are Hacking Their Tractors Read More
ProfessionalsAgFunder: Clean Seed’s Wireless Smart Seeder is Set to …
April 21, 2017
(Via AgFunderNews.com) Heard of Clean Seed Capital Group? No? You will very soon because this Canadian company has been quietly Read More
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Sentera software
Decision Support SoftwareSentera Launching Field-Edge Plant Population Analysis …
April 20, 2017
Sentera is excited to announce the launch of its closed beta for field-edge Plant Population Analysis, available through its AgVault Read More
Data ManagementFarm Market iD Launches Sales & Marketing Platform
April 20, 2017
Following Farm Market iD’s February 2017 introduction of FieldVision, its mobile data-delivery platform, the company announced today its newest online Read More
Data ManagementInnovation Series Highlights: The Weather Company’…
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Data ManagementInnovation Series Highlights: EFC Systems & 5 Facto…
April 19, 2017
Ernie Chappell of EFC Systems discusses five factors impacting the ag retail industry, the competitive advantages of enhanced customer engagement Read More