Seed-Technology Partnership Yields Field Specific Planting Recommendations

Smaller, regional seed companies traditionally compete with the national seed companies by claiming to have more robust local information about hybrid and variety performance. Now MyFarms, an independent technology company, is providing these regional seed players an opportunity to turn that regional knowledge into a web-based decision-making tool.

Regional seed company Burrus Hybrids has partnered with MyFarms to develop a web-based program that delivers a fully integrated field-level planting plan to help growers maximize yield.

Called the Data-Driven Farming System, MyFarms has built the program by combining proprietary product knowledge with the data farmers own and manage to improve crop production. MyFarms was created to make it safe and easy for farms and their advisors to increase yield by embracing farming practices such as site-specific hybrid placement and planting rates.

A Burrus product recommendation now leverages proprietary test plot data and product ratings to help customers quickly discover the best seed variety and planting rate for each field. The solution combines on-farm data such as soil types, field and equipment details, and farm-specific management practices with regional product performance ratings managed by Burrus to quickly find the best product combination for each field.

“We are pleased to work with such a well-respected name as Burrus Hybrids, which has assumed an impressive leadership position in the seed industry,” said Chris Fennig, managing director of MyFarms. “By proactively defining the processes and logic needed to automatically leverage its deep in-house expertise, Burrus can now deliver clear agronomic guidance to customers with each bag of seed.”

Under development since 2010, MyFarms has been working closely with Burrus as well as a number of others seed companies since late last year.

“Now we are in full scale production, and the technology is here and ready to be used,” says Fennig.

Seed performance can vary dramatically by soil type and production management method. The Burrus and MyFarms partnership is enabling growers to make decisions that increase profitability while maximizing the world’s food, fuel and fiber supply.

“Farmers in general are overwhelmed when picking up a seed catalog today,” said Tom Burrus, president of Burrus Hybrids. “The choices and technologies are so plentiful that growers sometimes don’t know what to do, especially when a multitude of soil types across their farms are factored in. The real beauty of MyFarms is that it simplifies the selection process for the farmer and makes a recommendation not just for a choice, but for the most productive choice.”

This year, Burrus representatives will offer growers the opportunity to use the MyFarms seed selection service. Growers that accept will be able to log onto the MyFarms website and input data. Once completed, the farmer meets with the Burrus representative again and answers a series of seven questions related to equipment specifications and farming practices. The farmer then receives a list of the top four hybrids or varieties that fit the particular field variables.

Along with providing an automated, integrated recommendation that utilizes data provided by the seed company and the grower, it’s a program that keeps the growers in the driver’s seat with their own data.

“The system provides a real alternative, where the grower maintains data control and shares as they wish with other partners,” says Fennig.

For more information visit www.myfarms.com.

Leave a Reply

Systems Management Stories
Cotton closeup
Imagery/SensingCotton Growth Management with Precision Agriculture
June 20, 2017
A cotton crop presents some important differences to other commodities that are widely produced in Brazil, such as soybean and Read More
DronesNavigating a New World: Drone Technology in Agriculture (OPINION)
June 20, 2017
My first exposure to unmanned aerial vehicles (UAVs) was as a master’s student at Kansas State University. I was researching Read More
Soil Scientists
Data ManagementAccessing USDA Soil Data for Precision Farming
June 13, 2017
Many precision farming websites have integrated the USDA NRCS soil survey database using the USDA Soil Data Access web portal. Read More
GEOSYS In-Season Imagery
Decision Support SoftwareGeosys Announces Imagery and Weather Data Offering
June 13, 2017
Geosys, a provider of agronomic decision support tools, today launched Geosys Labs, a new program that will make its global Read More
Trending Articles
PrecisionAg Vision Conference
EventsPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Gavin Newsom Forbes AgTech-Summit
ProfessionalsAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Quantix Drone Farmer
DronesTop 10 Most Intriguing Technologies in Agriculture
June 3, 2017
This may be a bit of stating the obvious here, but we’ll throw it out there anyways: as much as Read More
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
BASF Maglis grower retailer tablet
Data ManagementQ&A: What BASF’s Latest Foray into Precision Ag Means For Growers
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
Mung beans Australia
InternationalPrecision Ag in a Tough Season in Australia
May 8, 2017
This year’s summer crop season has been a tough one for most growers in Australia. Prolonged periods of high temperatures Read More
Latest News
Cotton closeup
Imagery/SensingCotton Growth Management with Precision Agriculture
June 20, 2017
A cotton crop presents some important differences to other commodities that are widely produced in Brazil, such as soybean and Read More
Corn Field
Industry NewsCNBC: Inside Amazon’s Whole Foods Takeover
June 20, 2017
Amazon’s takeover of Whole Foods sent the stock of competing grocery chains plummeting. To understand why, you need to know Read More
DronesNavigating a New World: Drone Technology in Agriculture…
June 20, 2017
My first exposure to unmanned aerial vehicles (UAVs) was as a master’s student at Kansas State University. I was researching Read More
Precision Ag Innovation Series
EventsInnovation Series Agenda Zeroes In On Maximizing Key Se…
June 14, 2017
In a recent survey of service providers conducted by PrecisionAg® Professional magazine, more than seven in 10 indicated that variable Read More
Soil Scientists
Data ManagementAccessing USDA Soil Data for Precision Farming
June 13, 2017
Many precision farming websites have integrated the USDA NRCS soil survey database using the USDA Soil Data Access web portal. Read More
GEOSYS In-Season Imagery
Decision Support SoftwareGeosys Announces Imagery and Weather Data Offering
June 13, 2017
Geosys, a provider of agronomic decision support tools, today launched Geosys Labs, a new program that will make its global Read More
PrecisionAg Vision Conference
EventsPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Decision Support SoftwareMyriad Mobile Raises $1.5 Million to Launch New Ag-Tech…
June 12, 2017
Myriad Mobile, a software technology company focused on mobile and web applications, has raised $1.5 million in a Pre-Series A Read More
center-pivot-irrigation-drop-sprinklers-on-corn
Variable Rate ApplicationVariable-Rate Fertigation Can Be Simple
June 12, 2017
A rule is a rule is a rule, right? Well, not always. Sometimes, rules are meant to be changed. Most Read More
Gavin Newsom Forbes AgTech-Summit
ProfessionalsAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Sensors/IoTLeveraging IoT to Improve Data Collection for Agricultu…
June 12, 2017
Between population growth and climate change, farms of all sizes are being challenged to increase yields. Internet of Things (IoT) Read More
DronesAg Drone Update: The Hunt for 1,000 (OPINION)
June 10, 2017
Having obtained my FAA Part 107 Commercial Drone Operators license back in September of last year, I’ve spent the past Read More
Industry NewsMergers & Acquisitions: Land O’Lakes Tosses E…
June 9, 2017
Land O’Lakes has made a minority equity investment in EFC Systems, an ERP (Enterprise Resource Planning) and precision solution provider Read More
Mixmate-featured-image
Decision Support SoftwareHandy Software, Hardware for the Field
June 7, 2017
More than two decades ago, Iowa grower Doug Applegate wished for a “little portable chemical blending system” that could easily Read More
Decision Support SoftwareHarnessing A Team To Build Your Own Software
June 7, 2017
What’s a powerhouse retail network to do when it can’t find a software system to meet incredibly diverse needs? Build Read More
Tim Ferrell Marshall County Co-op
Decision Support SoftwareWhen It’s Time To Switch Software
June 7, 2017
No one in their right mind wants to change software. That’s the opinion of Tim Ferrell, manager of Marshall County Read More
PA Special Report Enterprise
Decision Support SoftwareSpecial Report: Enterprise Management Systems
June 7, 2017
A functional and stable software system can allow a retail operation to run at maximum efficiency, build customer loyalty and Read More
Farming big data style
ProfessionalsAre You REALLY a Precision Farming #Agvocate? This Summ…
June 6, 2017
Go Feed Yourself. That’s the catchphrase of my favorite ag Twitter personality, Shark Farmer (@sf28430), who besides bringing plenty of Read More