Reader Poll Roundup: From Monsanto To Autonomy

Monsanto FieldScripts

Perspective: We’ve had a number of reader polls both on the website and attached to our weekly newsletters, but if you’re anything like me (pity you), you rarely get around to checking the results to find out where you stand in the crowd. So to save you some time and perhaps satisfy curiosity you may not even know you had, I present to you a roundup of our recent reader poll results, combined with my own informed and potentially misguided interpretations. So without further adieu:

1. Split decision on autonomy. We asked readers their opinion as to when we might see autonomous vehicles become a reality in agriculture, given the improvements we’ve seen in its use in other industries and the proof of concept demonstrations performed by Kinze.

Exactly half of respondents feel autonomy is on the way within the next 5 years, and almost the entire balance of respondents think it will take up to a decade to arrive. But in total, 95% feel there will be autonomous equipment cruising the farm fields of America by 2022.

2. Drought impact? Nope. It didn’t take too long for the negative psychological impact of the drought to subside in agriculture, at least as far as technology purchases. More than two thirds of responents indicated that the drought will have no impact on precision agriculture technology investment in 2013.

3. Monsanto concerns. In the wake of its purchase of Precision Planting and the announcement of the pilot launch of FieldScripts, a program that is designed to deliver hybrid and plant population recommendations to growers of Monsanto-produced seed, starting with the Dekalb brand with a limited number of growers next year.

Some 57% of PrecisionAg eNews readers believe this new program is not good for agriculture overall, while one in four feel it will indeed be positive. About 12% were unsure. In discussions with specific individuals in ag about the Monsanto initiative, most said that there isn’t enough known about how the program will work, and some question whether growers will willingly buy in when they are required to provide field data. But some consultants and retailers admit that plant population and hybrid recommendation is a pretty new science, and if Monsanto does get it right that it could end up being good for growers. Next year’s pilot should be revealing.

4. Have tech will travel. Mobile technology continues is rapid ascent as a business management tool. Some 56% of respondents say that they regularly use a tablet as a tool in their business.

5. The Data roadblock. Finally, we asked you what one of four statements about precision ag challenges represented the most pressing need in the industry. “The need for data standardization” led the pack at 42%, followed by “better cooperation between suppliers, agronomists and producers” at 31%. and “helping growers make better sense of their data” (26%).

Thanks to everyone for participating in our poll and helping us keep a pulse on the market!

Topics:

Leave a Reply

2 comments on “Reader Poll Roundup: From Monsanto To Autonomy

Systems Management Stories
Data Science tablet
Data ManagementHow to Address the Challenges of Data Science in Agriculture
April 26, 2017
Recently, Joe Byrum wrote an excellent article on the state of machine learning in agriculture. In it, Joe highlighted one Read More
Imagery ipad
Imagery/SensingNew Opportunities with In-season Imagery?
April 24, 2017
When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link Up
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Sentera software
Decision Support SoftwareSentera Launching Field-Edge Plant Population Analysis Closed Beta
April 20, 2017
Sentera is excited to announce the launch of its closed beta for field-edge Plant Population Analysis, available through its AgVault Read More
Trending Articles
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
Soybean Closeup
Ag Tech GlobalPrecision Agriculture Helps Brazilian Farmers Top 90-Bushel Soybean Yield
April 5, 2017
In the 2016/2017 harvest, the Mato Grossense Institute of Economics (IMEA) estimated that the largest soybean state in Brazil will Read More
Grower Retaile iPad
ProfessionalsField Scouting Apps Boost Efficiency, Speed
March 31, 2017
Scouting is one of the most critical services that ag retailers and consultants can offer their grower-customers. The need for Read More
Bruce Rasa corn AgVoice app
Data ManagementVoice-To-Data Tool Shows Promise For Scouting
March 24, 2017
See it, speak it, record it. No pens, no paper, no lost information. In a nutshell that’s what Bruce Rasa Read More
Downed Drone
DronesOpinion: The Agricultural Drone War Is Over, And They Lost
March 15, 2017
If you are late to the aerial imagery party and think that agricultural drones are the vehicle that are the Read More
Latest News
Data Science tablet
Data ManagementHow to Address the Challenges of Data Science in Agricu…
April 26, 2017
Recently, Joe Byrum wrote an excellent article on the state of machine learning in agriculture. In it, Joe highlighted one Read More
Industry NewsFrom PrecisionAg with Love: Thanks, President Trump! (O…
April 26, 2017
Without getting too far into the weeds, I think it’s safe to say that today America feels more divided than Read More
Purdue Online Course
ProfessionalsPurdue University’s Online Precision Ag Course Re…
April 25, 2017
An online course offered by Purdue University’s Agronomy e-Learning Academy, Precision Agriculture, has received the 2017 Digital Education Excellence in Read More
Nuffield Scholarship
Ag Tech GlobalNuffield: Promoting the Diffusion of Knowledge of Preci…
April 24, 2017
Recently, I had the opportunity to meet John Stevenson, a 2016 Nuffield Australia Scholarship winner.  As part of the scholarship, John Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk A…
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Case IH Autonomous concept vehicle
ProfessionalsOpinion: What the Heck is A.I. Going to do for Agricult…
April 24, 2017
Let’s pause from the daily toils of ag for a minute and start thinking about the future. In a very Read More
Imagery ipad
Imagery/SensingNew Opportunities with In-season Imagery?
April 24, 2017
When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link …
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Retailer Grower Tractor
ProfessionalsAg Attorney: Sorry Right to Repair Advocates, But You&#…
April 21, 2017
(via AgLaw.us) This recent article on Motherboard is getting a lot of press: “Why American Farmers are Hacking Their Tractors Read More
ProfessionalsAgFunder: Clean Seed’s Wireless Smart Seeder is Set to …
April 21, 2017
(Via AgFunderNews.com) Heard of Clean Seed Capital Group? No? You will very soon because this Canadian company has been quietly Read More
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Sentera software
Decision Support SoftwareSentera Launching Field-Edge Plant Population Analysis …
April 20, 2017
Sentera is excited to announce the launch of its closed beta for field-edge Plant Population Analysis, available through its AgVault Read More
Data ManagementFarm Market iD Launches Sales & Marketing Platform
April 20, 2017
Following Farm Market iD’s February 2017 introduction of FieldVision, its mobile data-delivery platform, the company announced today its newest online Read More
Data ManagementInnovation Series Highlights: The Weather Company’…
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Data ManagementInnovation Series Highlights: EFC Systems & 5 Facto…
April 19, 2017
Ernie Chappell of EFC Systems discusses five factors impacting the ag retail industry, the competitive advantages of enhanced customer engagement Read More
Moo monitor
Sensors/IoTUsing IoT to Increase Efficiency, Productivity for Live…
April 19, 2017
When it comes to managing livestock and feed, the goal for every farmer is to be as efficient and productive Read More
corn field
Ag Tech GlobalPrecision Ag Technology Making a Difference in Brazil
April 19, 2017
Editor’s note: Rodrigo Trevisan is Coordinator of Precision Agriculture at Terra Santa Agro in Brazil, where he is responsible for the development Read More
Precision Application Field sprayer
Tools & Smart Equipment5 Ways Precision Application Is Creating Opportunities …
April 19, 2017
Throughout the years, precision agriculture has facilitated improvements to farming equipment, from auto-steer on combines to variable rate seeding on Read More