NORAC Systems International Inc. has established their European headquarters. Located in Lyon, France, NORAC’s European office will be managed by Bertrand Plessis who has more than 15 years of experience in the agricultural sprayer industry.
“I am pleased to be representing the NORAC product throughout Europe,” says Bertrand Plessis, NORAC’s Sales Manager for Europe.
Over the past 12 years, NORAC has seen excellent results with its Spray Height Controllers in North America and three years ago it made its debut in Europe. Rapid growth and significant demand for NORAC’s products in Europe have prompted the investment in this market.
“NORAC has been selling into European markets for several years and the establishment of an office in Europe was the logical next step,” says Danea Armstrong, NORAC’s Manager of International Markets. “This will allow us to better serve both our aftermarket customers and the sprayer manufacturers throughout Europe.”
NORAC’s Spray Height Control Systems use ultrasonic sensors to ensure that sprayer booms automatically follow the contours of the land. The system controls the main lift, slant cylinder, and each wing to keep all boom sections at the required height automatically. Systems are available to suit both rigid and variable geometry style booms.