New Opportunities with In-season Imagery?

When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. There are many layers of information or data that can be gathered about each field. And from these layers we can begin to make decisions about potential productivity and applications of crop inputs. But when we think of all the layers available, are we concentrating on the most efficient processes? Enter satellite imagery. And specifically, in-season imagery that offers a progression of images of the developing crop.

For all the promises of its use we have yet to realize much value at the farm level. Why is this? The most recent survey of ag retailers suggests that is not because we are not trying. And most certainly some retailers have had success in offering this service to farmers. But its usage trails other types of precision ag offerings that are more expensive rivals.

I’m sure that some of the reason is that we have recently come through several years of unprecedented margins for most farmers. This afforded many the luxury to try new services they had never used before. Most imagery could be acquired from sources that made it relatively easy for them to view images of their fields. As I speak to farmers almost all of them have tried imagery services in the recent past. However, almost all of them also say that they have struggled to find the value in those services.

Retailers also have struggled with the value of in-season imagery. There are always a few successful discoveries in the imagery each year that can be attributed to some significant net returns. But they seem to come almost by accident instead of the result of an engrained mindset of using imagery as a scouting regimen. And the most recent Precision Ag survey of retailers by Purdue University reflects their difficulty in making any margin from its use.

One of the most frequent reasons that I hear is to blame for imagery not meeting expectations is the temporal resolution of the images that are presented. In other words, we don’t get images frequently enough to make use of them. And indeed, that can be a problem. If you don’t have an image in the timeframe that allows some action, what value is it other than the getting bad news right before harvest about your yield robbing condition? Or maybe, if you remember, you can monitor that area or condition in subsequent years? But don’t we have yield maps for that? You get the point.

Rapideye Imagery Processing Metrics. Click to enlarge chart.

And what about the time it can take to process the data from the satellite sensors into an image on any given platform? FarmersEdge has quantified their process in the chart to the right.

Two to three days of processing is typical. But added into the process can be the communication necessary for a crop scout to ground truth the image and report back to the farmer. A delay at any step will render the insights from the imagery historical reference instead of actionable data. Some retailers have abandon the use of satellite imagery for field scouting for this reason alone. They do not get the number of images they need at the right times to add enough value to their scouting services. Mostly they are relying on directed aerial imagery.

So how do we turn the corner in the usefulness and value perceptions of in-season satellite imagery? I believe there are two significant developments in the marketplace that will change our perceptions for good this growing season. One is the launch of the dove network of satellites by Planet Labs. The second is the development of new tools of analysis using the various spectral bands to deliver more unique images.

Planet Labs is already streaming data from its new constellation of dove satellites. When they are finished launching the complete constellation it will increase the number of available images available during the growing season dramatically.

FarmersEdge Field Maps. Click to enlarge.

FarmersEdge offers traditional NDVI maps but has also developed two new maps for comparison using all the spectral bands to present maps that highlight variability in different ways. Map one shows the greatest variability in the field and is assigned a percentage of variability that exists on the map. Map two shows the next, subtler factor of variability in the field and is also assigned a percentage. The purpose and usefulness of the maps are many, but there are two most significant that will change our perceptions of in-season imagery forever.

Firstly, the images will show variability that has yet to be detected in a normal NDVI image. This gives the agronomist or farmer an earlier warning of where to scout and alerts them of a field challenge much sooner than ever before. Secondly, Field Variability Map 2 will show what is developing as the next potential factor of difference in the field. You may ask “how do I use these two maps together?” Think of it this way, the major variability in the field the day the image is taken will be reflected in FVM1, the next biggest variability will be reflected in FVM2. For example, patches of insect damage when it starts might only appear in FVM2, but if left untreated, this insect damage may increase and on the next image may be the biggest cause of variability in the field and moves into FVM1.

This growing season we will have both the increased frequency of images to work with, and a new way of processing the data to give us earlier detection of variability within a field. How exciting! I have not personally been more optimistic about the value of in-season imagery delivering value to the farmer than I am this year due to these two new developments.

I encourage everyone in the practice of consulting with farmers to take a close look at these new developments in the in-season imagery field of services to see if greater value for farmers can be achieved this year.

Leave a Reply

3 comments on “New Opportunities with In-season Imagery?

  1. Crop Quest provides it’s crop service customers with in-season imagery as part of the base package. At that point it provides value to us, as the consultant, and the grower. Our goal is to keep the price as minimal as possible so that more often than not the benefit of the imagery out ways the costs. We provide imagery to non customers as well. Anyone is free to try out our services by visiting

  2. Satshot has provided next day processing DIY of satellite imagery for many years from multiple satellites. Nothing new. Plus our Landscout mobile software builds actionable export data to the VRA machine since 2003.

    Vegetation crop health biomass imagery maps show the soils influence on the crop. Variability maps are just NIR only frequencies which give more detail which we have always provided. NDVI in heavy vegetation can mask variability in heavy crops but is very useful for vegetation only crop conditions with soil influence subtracted. Again nothing new here.
    New satelllite systems are coming up all the time. Currently we are using satellites with 5 day capture intervals this summer with overlap possibly down to 3 days based on your latitude. We are also bringing in
    1-1.5 meter imagery across the Cornbelt for 2017.

    One final note: Cropquest is one of our great dealers. They know thir agronomy which is key for users to bring satellite imagery in to their farm operations.

    PS: The key is, if you know your agronomy, then satellite imagery is a very useful tool to define the geo spatial context of where your good and bad areas are. It’s up to you to manage that variability and assign a change to you application values to coincide with the image.

    Lanny Faleide

  3. Nice article – and some good comments. It’s impressive to see just how much more cost effective satellite coverage is available (and in a more timely, systematic way) today than ever before for agriculture. Enough repeat imagery from these new, lower cost satellite systems should minimize cloud cover problems – and give UAVs some very stiff competition when you honestly evaluate coverage area, processing time, and data quality for in-season crop management.

Imagery/Sensing Stories
Imagery/SensingEFC Systems Announces Imagery Delivery Integration with Geosys
July 25, 2017
EFC Systems, Inc. has announced a new integration between its FieldAlytics product and Geosys Bridge API for direct delivery of Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Cotton closeup
Imagery/SensingCotton Growth Management with Precision Agriculture
June 20, 2017
A cotton crop presents some important differences to other commodities that are widely produced in Brazil, such as soybean and Read More
DronesNavigating a New World: Drone Technology in Agriculture (OPINION)
June 20, 2017
My first exposure to unmanned aerial vehicles (UAVs) was as a master’s student at Kansas State University. I was researching Read More
Trending Articles
InternationalUsing Precision Agriculture to Control Herbicide-Resistant Weeds in Brazil
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
BASF Maglis Grower Tablet
ProfessionalsPatience Needed: Lessons for Getting New Tech onto the Farm
July 6, 2017
A popular joke within the tech industry was trotted out at GAI AgTech Week in Boston, MA, speaking volumes about Read More
PrecisionAg Vision Conference
EventsPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Gavin Newsom Forbes AgTech-Summit
ProfessionalsAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Quantix Drone Farmer
DronesTop 10 Most Intriguing Technologies in Agriculture
June 3, 2017
This may be a bit of stating the obvious here, but we’ll throw it out there anyways: as much as Read More
Latest News
John Deere Headquarters Reuters Eric Thayer
Data ManagementAnother Integration: Deere, Granular Link Up
July 26, 2017
John Deere and Granular announced today a product development and co-marketing agreement that gives John Deere customers more tools to Read More
Senet Network
Sensors/IoTSenet, Sensoterra to Deliver Real-Time Soil Moisture Mo…
July 26, 2017
Senet, a provider of global connectivity and network management for the Internet of Things, and Sensoterra BV, a provider of Read More
AGCO White planter 9800VE
Systems ManagementAGCO to Acquire Precision Planting
July 26, 2017
AGCO and The Climate Corp. announced today that a definitive agreement has been signed for AGCO to acquire the Precision Read More
Data ManagementTrimble, CNH Collaborate on Data Sharing Connectivity
July 26, 2017
Trimble and CNH Industrial, a global leader in agricultural equipment, have announced they are enabling wireless connectivity between Trimble Ag Read More
Imagery/SensingEFC Systems Announces Imagery Delivery Integration with…
July 25, 2017
EFC Systems, Inc. has announced a new integration between its FieldAlytics product and Geosys Bridge API for direct delivery of Read More
Tablet Grower
Data ManagementProspera Raises $15 Million to Transform Farms with Dat…
July 25, 2017
Digital farming company Prospera has announced a $15 million Series B funding round. Qualcomm Ventures, the investment arm of Qualcomm Read More
InternationalUsing Precision Agriculture to Control Herbicide-Resist…
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
Grower Services & SolutionsFarm Dog Strengthens its Integration with John Deere Op…
July 24, 2017
Farm Dog, the leading pest and disease management platform for growers and agronomists, has completed the second stage of its Read More
Industry NewsLindsay Corp. Names Dow’s Timothy Hassinger New C…
July 19, 2017
Lindsay Corp. has  announced the appointment of Timothy Hassinger as president and CEO and a member of its board of Read More
InfoAg 2015
Events2017 Awards of Excellence Winners Announced
July 18, 2017
PrecisionAg Institute is pleased to announce its Awards of Excellence winners for 2017. Honorees of this year’s prestigious award are Read More
Interseeding Cover Crops
ProfessionalsA 3-Step Approach to Interseeding Cover Crops
July 18, 2017
As growers continue to search for opportunities to create healthier soils and increase yields, more trusted advisors and farmers are Read More
Rod Weimer and Paul Schrimpf
Excellence AwardsPast Recipients Of The PrecisionAg Awards Of Excellence
July 18, 2017
Since 2007, the PrecisionAg Insititute has sponsored the annual Awards of Excellence program. Here's a list of the past winners. Read More
Data ManagementEFC Announces FieldAlytics, Adapt-N Expanded Integratio…
July 17, 2017
EFC Systems is pleased to announce an expanded integration between its FieldAlytics product and Agronomic Technology Corp’s Adapt-N nitrogen recommendations Read More
Data ManagementOpinion: Benchmarking in Precision Agriculture is Big S…
July 17, 2017
Benchmarking has become a buzzword in precision agriculture recently and before we get too excited with all of the profound Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Industry NewsQuick Rewind: Ohio Dealer Talks Deere-Precision Plantin…
July 12, 2017
A few weeks ago I took a quick trip south down I-71 to Central Ohio (for you non-Buckeyes, I-71 runs Read More
DronesSentera Launches Versatile Quad Sensor for Drones
July 12, 2017
Fully Customizable Filters on Sentera Quad Sensor Allow for Unique Crop Health Detection Capabilities Sentera introduces the latest update to Read More
Hortau Irrigation Management Software
Sensors/IoTHortau Named Finalist for CogX Artificial Intelligence …
July 10, 2017
Hortau was recently named a CogX Award finalist in the Best Artificial Intelligence Product in Agriculture category. The awards were Read More