New Opportunities with In-season Imagery?

When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. There are many layers of information or data that can be gathered about each field. And from these layers we can begin to make decisions about potential productivity and applications of crop inputs. But when we think of all the layers available, are we concentrating on the most efficient processes? Enter satellite imagery. And specifically, in-season imagery that offers a progression of images of the developing crop.

For all the promises of its use we have yet to realize much value at the farm level. Why is this? The most recent survey of ag retailers suggests that is not because we are not trying. And most certainly some retailers have had success in offering this service to farmers. But its usage trails other types of precision ag offerings that are more expensive rivals.

I’m sure that some of the reason is that we have recently come through several years of unprecedented margins for most farmers. This afforded many the luxury to try new services they had never used before. Most imagery could be acquired from sources that made it relatively easy for them to view images of their fields. As I speak to farmers almost all of them have tried imagery services in the recent past. However, almost all of them also say that they have struggled to find the value in those services.

Retailers also have struggled with the value of in-season imagery. There are always a few successful discoveries in the imagery each year that can be attributed to some significant net returns. But they seem to come almost by accident instead of the result of an engrained mindset of using imagery as a scouting regimen. And the most recent Precision Ag survey of retailers by Purdue University reflects their difficulty in making any margin from its use.

One of the most frequent reasons that I hear is to blame for imagery not meeting expectations is the temporal resolution of the images that are presented. In other words, we don’t get images frequently enough to make use of them. And indeed, that can be a problem. If you don’t have an image in the timeframe that allows some action, what value is it other than the getting bad news right before harvest about your yield robbing condition? Or maybe, if you remember, you can monitor that area or condition in subsequent years? But don’t we have yield maps for that? You get the point.

Rapideye-Imagery-Processing-Metrics-chart
Rapideye Imagery Processing Metrics. Click to enlarge chart.

And what about the time it can take to process the data from the satellite sensors into an image on any given platform? FarmersEdge has quantified their process in the chart to the right.

Two to three days of processing is typical. But added into the process can be the communication necessary for a crop scout to ground truth the image and report back to the farmer. A delay at any step will render the insights from the imagery historical reference instead of actionable data. Some retailers have abandon the use of satellite imagery for field scouting for this reason alone. They do not get the number of images they need at the right times to add enough value to their scouting services. Mostly they are relying on directed aerial imagery.

So how do we turn the corner in the usefulness and value perceptions of in-season satellite imagery? I believe there are two significant developments in the marketplace that will change our perceptions for good this growing season. One is the launch of the dove network of satellites by Planet Labs. The second is the development of new tools of analysis using the various spectral bands to deliver more unique images.

Planet Labs is already streaming data from its new constellation of dove satellites. When they are finished launching the complete constellation it will increase the number of available images available during the growing season dramatically.

Farmers-Edge-Field-Maps
FarmersEdge Field Maps. Click to enlarge.

FarmersEdge offers traditional NDVI maps but has also developed two new maps for comparison using all the spectral bands to present maps that highlight variability in different ways. Map one shows the greatest variability in the field and is assigned a percentage of variability that exists on the map. Map two shows the next, subtler factor of variability in the field and is also assigned a percentage. The purpose and usefulness of the maps are many, but there are two most significant that will change our perceptions of in-season imagery forever.

Firstly, the images will show variability that has yet to be detected in a normal NDVI image. This gives the agronomist or farmer an earlier warning of where to scout and alerts them of a field challenge much sooner than ever before. Secondly, Field Variability Map 2 will show what is developing as the next potential factor of difference in the field. You may ask “how do I use these two maps together?” Think of it this way, the major variability in the field the day the image is taken will be reflected in FVM1, the next biggest variability will be reflected in FVM2. For example, patches of insect damage when it starts might only appear in FVM2, but if left untreated, this insect damage may increase and on the next image may be the biggest cause of variability in the field and moves into FVM1.

This growing season we will have both the increased frequency of images to work with, and a new way of processing the data to give us earlier detection of variability within a field. How exciting! I have not personally been more optimistic about the value of in-season imagery delivering value to the farmer than I am this year due to these two new developments.

I encourage everyone in the practice of consulting with farmers to take a close look at these new developments in the in-season imagery field of services to see if greater value for farmers can be achieved this year.

Leave a Reply

3 comments on “New Opportunities with In-season Imagery?

  1. Crop Quest provides it’s crop service customers with in-season imagery as part of the base package. At that point it provides value to us, as the consultant, and the grower. Our goal is to keep the price as minimal as possible so that more often than not the benefit of the imagery out ways the costs. We provide imagery to non customers as well. Anyone is free to try out our services by visiting http://www.viewmyfield.com.

  2. Satshot has provided next day processing DIY of satellite imagery for many years from multiple satellites. Nothing new. Plus our Landscout mobile software builds actionable export data to the VRA machine since 2003.

    Vegetation crop health biomass imagery maps show the soils influence on the crop. Variability maps are just NIR only frequencies which give more detail which we have always provided. NDVI in heavy vegetation can mask variability in heavy crops but is very useful for vegetation only crop conditions with soil influence subtracted. Again nothing new here.
    New satelllite systems are coming up all the time. Currently we are using satellites with 5 day capture intervals this summer with overlap possibly down to 3 days based on your latitude. We are also bringing in
    1-1.5 meter imagery across the Cornbelt for 2017.

    One final note: Cropquest is one of our great dealers. They know thir agronomy which is key for users to bring satellite imagery in to their farm operations.

    PS: The key is, if you know your agronomy, then satellite imagery is a very useful tool to define the geo spatial context of where your good and bad areas are. It’s up to you to manage that variability and assign a change to you application values to coincide with the image.

    Lanny Faleide
    President
    Satshot

  3. Nice article – and some good comments. It’s impressive to see just how much more cost effective satellite coverage is available (and in a more timely, systematic way) today than ever before for agriculture. Enough repeat imagery from these new, lower cost satellite systems should minimize cloud cover problems – and give UAVs some very stiff competition when you honestly evaluate coverage area, processing time, and data quality for in-season crop management.

Imagery/Sensing Stories
Data ManagementDJI Announces FlightHub Drone Operations Management Platform, Other New Developments
November 7, 2017
DJI showcased new hardware and software advancements that make it easier for businesses across multiple industries to incorporate drones into Read More
DronesAnother Tool in the Toolbox: Sentera Launching Sensors for DJI Inspire 2
November 7, 2017
Sentera announced today availability of gimbaled Double 4k and Quad sensors for the popular DJI Inspire 2 drone. Sentera’s swappable Read More
ceres-imaging-demo-gray
Imagery/SensingAgtech Startup Ceres Imaging Secures $2.5 Million
November 3, 2017
Ceres Imaging, which specializes in spectral imaging technology to help farmers increase yields by more efficiently applying water and fertilizer, Read More
DronesParrot Announces New Bluegrass Quadcopter with Multispectral Sensor
October 24, 2017
Just in time for the holiday ag drone shopping season (lol) Parrot — the French drone manufacturer most known for Read More
Trending Articles
Blue River Tech See and Spray prototype in CA
Business ManagementIs the Agtech Startup Boom Over?
November 13, 2017
In the past few months there has been a flurry of acquisitions of agtech startups by major players in the Read More
Spray Drift
Business ManagementProtecting Your Business with Ag Data: What Dicamba Can Teach Us (Guest Column)
November 9, 2017
All over the country, in ag communities large and small, farmers are reporting crop damage, neighbors are fighting, lawsuits and Read More
Kokoda-Trek2
Australia/New ZealandPrecision Agriculture in Papua New Guinea
November 2, 2017
I recently spent two weeks in the Central Highlands area of Papua New Guinea (PNG) on the Kokoda Track. The Read More
Robotic-Field-Scanner
Specialty CropsOpinion: Agriculture’s Big Data is Coming to You
October 20, 2017
If you think your world is changing at a dizzying pace, you ain’t seen nothin’ yet. That’s my takeaway from Read More
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient Use Efficiency
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imagery Deal
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Latest News
DronesDrones Play Critical Role in Ohio Agricultural Research
November 17, 2017
The Springfield Beckley-Municipal Airport now has a new hangar for unmanned aircraft and precision agriculture, writes Allyson Brown on GovTech.com. Read More
Iowa-Farmer China
AsiaIowa Farm a Model for Modernizing China Agriculture
November 16, 2017
The buddy seat on Rick Kimberley’s combine-harvester is a fine vantage point from which to observe precision farming. The combine’s Read More
Field
Data ManagementThe Climate Corp., Deveron Form Drone Analytics Partner…
November 16, 2017
The Climate Corp., a subsidiary of Monsanto Co., has announced a partnership with Deveron UAS Corp., that will deliver farmers Read More
aggateway
Service ProvidersAgGateway Recognizes Leaders at 2017 Annual Conference
November 16, 2017
At its annual conference last week, AgGateway honored individuals and companies that are advancing electronic connectivity efforts in agriculture and Read More
corn field
UncategorizedTopcon Agriculture Prepares to Release Horizon 4.02
November 15, 2017
Topcon Agriculture has announced the addition of new functions including Auto Turn and Steer to Boundary applications in its upcoming Read More
Used Combine
Service ProvidersFinding New Precision Ag Opportunities in Older Equipme…
November 15, 2017
Whether to buy new or used equipment has been and continues to be an important topic for growers. When it Read More
John-Deere-Air-Carts
Systems ManagementJohn Deere 1910 Air Carts Can Now Be Retrofitted with S…
November 14, 2017
Intelligent Agricultural Solutions, LLC (Intelligent Ag), a leader in electronics innovations for modern farming, has released Engage Zone Control, the Read More
Climate FieldView Script Creator
EuropeThe Climate Corp. Expands Global Digital Agriculture Pl…
November 14, 2017
The Climate Corp., a subsidiary of Monsanto Co., has announced at Agritechnica, the world’s leading trade fair for agricultural machinery, Read More
Soybean-Field-Photo-Barbara-Eckstein
Data ManagementWeather Forecasting: How Does It Work, and How Reliable…
November 14, 2017
Do you ever wonder exactly how the weather forecast is made? And how good are they, really? In last month’s Read More
Topcon_TAP
Decision Support SoftwareTopcon Agriculture Introduces New Connected Agricultura…
November 13, 2017
Topcon Agriculture has introduced TAP, the Topcon Agriculture Platform, a cloud-based agricultural ecosystem designed to provide real-time monitoring and data Read More
Topcon A6
Systems ManagementTopcon Agriculture Adds ISOBUS Communication to Opus Co…
November 13, 2017
Topcon Agriculture has added industry-leading ISOBUS universal terminal and task controller functionality to the Opus A6 and A8 consoles. The Read More
Blue River Tech See and Spray prototype in CA
Business ManagementIs the Agtech Startup Boom Over?
November 13, 2017
In the past few months there has been a flurry of acquisitions of agtech startups by major players in the Read More
Data ManagementAgGateway Grain Transfer Proof of Concept Shows Promise
November 10, 2017
We talk about closed-loop systems quite a bit in modern production agriculture. Having a closed-loop, or completely self-contained, system is Read More
Spray Drift
Business ManagementProtecting Your Business with Ag Data: What Dicamba Can…
November 9, 2017
All over the country, in ag communities large and small, farmers are reporting crop damage, neighbors are fighting, lawsuits and Read More
Farmers Business Network, FBN Procurement
Industry NewsFarmers Business Network Details Updated FBN Direct Sho…
November 8, 2017
Farmer’s Business Network, Inc. is modernizing the way farmers shop with a new e-commerce platform designed and engineered exclusively for Read More
Excellence AwardsNominations Open For 2018 PrecisionAg Awards Of Excelle…
November 8, 2017
The PrecisionAg Award of Excellence program sheds light on some of the most important people and programs that have helped agriculture realize the full benefits of technology to improve agronomy, efficiency, and stewardship in crop production. Read More
Data ManagementDJI Announces FlightHub Drone Operations Management Pla…
November 7, 2017
DJI showcased new hardware and software advancements that make it easier for businesses across multiple industries to incorporate drones into Read More
Deere-Combine
Data ManagementTech’s Perspective: Closeout to #Harvest2017
November 7, 2017
As the harvest season comes to a close, a quick look at Twitter gives us some insights into how things Read More