Myriad Mobile Raises $1.5 Million to Launch New Ag-Tech for Grain

Myriad Mobile, a software technology company focused on mobile and web applications, has raised $1.5 million in a Pre-Series A funding round to launch a new ag-tech product for the grain industry.

With this investment, Myriad has raised a total of $2.3 million, having previously raised $800,000 in seed funding. This round also brings together strategic partners in the agriculture and technology sectors who share Myriad’s vision and market opportunity for their new product and expertise in the space.

Gen7 Investments, the investment arm of ag media giant Forum Communications, is the lead investor on the round  – joined by tech savvy and Sioux Falls-based, Falls Angel Fund; international agribusiness entrepreneur-led, HA Dahl Family LLLP; independent and Fargo-based, Thoreson Steffes Trust Co; and global livestock production software company, MetaFarms. The investment will be used to build-out Myriad’s market strategy, for new product development and expansion of its ag-tech team.

“Myriad has a driven and intuitive team, with strong roots in agriculture,” said Bill Marcil, Jr., President, CEO and Publisher of Forum Communications, Agweek and Gen7 Investments. “They have identified a real need in the ag space and have done the hard work to fill it. We’re excited to give them the boost they need to leverage this new technology for the grain industry and bring it to market.”

Founded in 2011 as a mobile app developer, Myriad has experienced significant growth having deployed more than 350 apps, with the majority of those associated with agriculture and expanded into other areas of software design, platform development and consulting.

“This new product brings a capability that hasn’t existed in the grain industry,” added Jake Joraanstad, Myriad Mobile’s CEO and co-founder. “Our resident ‘farm kids’ want to develop and deploy technologies and solutions to keep the industry thriving and farmers farming.”

In 2016, the Myriad was recognized as a top app developer in the Minneapolis region by Clutch.co.; and was named to the Inc. 5000 List of America’s fastest growing companies.

“As we’ve explored product development and piloted the technology, the response has been overwhelming. We needed additional resources to build out our product and team to serve the ag market. It’s really taken off,” said Joraanstad.

Myriad will launch its new product for the grain industry later this month, as the investment will also help build-out technology infrastructure as well as marketing and promotion.

“What we’ve found is what we’re doing is really unique,” said Joraanstad. “We’ve seen our work make a positive impact for our clients–saving them time and money–and most importantly strengthening their relationship with their customers.”

The company of more than 40 mobile engineers, designers, architects, and business consultants has strategized, designed and deployed more than 350 technology projects for notable national brands American Express, US Bank and ag giants – Cargill, Bobcat, John Deere, and Monsanto.

“We believe those who take a technology-first approach in their business strategy will win,” added Joraanstad. “This group of investors share that vision and the opportunity for exponential technologies to impact the ag market in a big way.”

Topics:

Leave a Reply

Decision Support Software Stories
Data ManagementInfoAg 2017 Recap: Service Providers Take Center Stage
July 28, 2017
As I sit here and ponder just what it was that we all experienced last week, off the top of Read More
Data ManagementEFC Announces FieldAlytics, Adapt-N Expanded Integration
July 17, 2017
EFC Systems is pleased to announce an expanded integration between its FieldAlytics product and Agronomic Technology Corp’s Adapt-N nitrogen recommendations Read More
Ag Retailer and Grower WinField United
Decision Support SoftwareAgronomic Technology Corp Surpasses Daily Nitrogen Recommendation Milestone
July 6, 2017
Agronomic Technology Corp, a leader in agricultural field modeling for soil, water, crops, and fertilizer, for the first time surpassed Read More
Semios Sensor in Tree
Decision Support SoftwareSemios Garners Canadian Tech Outfit’s ‘Most Promising Startup’ Honor
July 5, 2017
Semios, the provider of a precision agriculture solution to growers of tree fruits and tree nuts, is pleased to announce Read More
Trending Articles
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agriculture
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Sensors/IoT2017 Yield Monitor Calibration Checklist — Part I
August 4, 2017
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life Read More
Wade-Barnes
Excellence AwardsBuilt By Agronomists: 2017 Award Of Excellence Winner Wade Barnes on the Making of Farmers Edge
August 2, 2017
Farmers Edge President And CEO Wade Barnes reflects on the process of building his company, shortly after receiving the Crop Adviser/Entrepreneur Award during the InfoAg Conference in July. Read More
Data ManagementInfoAg 2017 Recap: Service Providers Take Center Stage
July 28, 2017
As I sit here and ponder just what it was that we all experienced last week, off the top of Read More
Resistant-weeds-in-Brazil
InternationalUsing Precision Agriculture to Control Herbicide-Resistant Weeds in Brazil
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Latest News
Israel-Irrigation-system-featured-image
InternationalIsraeli Precision Ag Companies Lead in Water Use Effici…
August 16, 2017
In the last week, AgriHub, formed by farmers and consultants from Brazil, visited 10 Israeli agribusiness companies, including the Ministry Read More
Gregoire-tractor
ProfessionalsMechanization Key to the Future of Vineyard Management
August 15, 2017
Precision technology moves at different speeds across different segments of agriculture. For example, technologies like curve compensation, precision spraying, and Read More
Area-of-Interest-Web-Soil-Survey-screenshot
Data ManagementSignificant Updates Made to SoilWeb, Web Soil Survey Pr…
August 15, 2017
Agronomic professionals and technicians dealing with precision farming must understand the soils within the field before writing effective prescriptions.  A Read More
Univ.-of-Illlinois-Palmer-in-soybean1
Business ManagementOpinion: How to Leverage Precision Agriculture to Launc…
August 14, 2017
To continue where my last article left off (which you can check out here), a precision ag company that specializes Read More
Industry NewsFarm Dog Inks Non-Funded Cooperative Agreement with USD…
August 14, 2017
Farm Dog, a pest and disease management platform for growers and agronomists, has entered into a Non-Funded Cooperative Agreement (NFCA) Read More
Lisa-Prassack-Photo-Credit-Weekly-Times-Now
InternationalAgtech: What the Umbrella Term Really Means
August 10, 2017
Acclerator, incubator, start-up, connectivity — the buzzwords of the digital age can be clear as, well, mud, writes Alex Sampson Read More
Spray Drift
Data ManagementJanzen: Data to Play Key Role in Sorting Out Dicamba Di…
August 10, 2017
You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Read More
New-Zealand-Precision-Ag-Tour
InternationalNew Zealand Study Tour to Demonstrate Recent Advances i…
August 10, 2017
If you’re interested in an intense, week-long immersion in the use of high-tech products and practices in New Zealand agriculture, Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Milli…
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
EventsSDSU Prof to lead Profit-Focused Panel at Upcoming Inno…
August 9, 2017
Convening a day prior to this summer’s Farm Progress Show at the I Hotel in Champaign, IL (about an hour’s Read More
AGCO White planter 9800VE
ProfessionalsAGCO Crop Tour 2017 Features Precision Planting Add-Ons
August 8, 2017
Higher yields and greater returns are the ultimate goals for crop producers. To help corn growers better understand the role Read More
Corn
Business ManagementCrop Pro Insurance Closes $8 Million in Series A Fundin…
August 8, 2017
Crop Pro Insurance today announced the close of an $8 million Series A round of financing co-led by top agriculture Read More
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agricultur…
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Satshot imagery
Imagery/SensingImagery in Agriculture: Some Sage Advice
August 6, 2017
SatShot President Lanny Faleide has been a fixture on the remote imagery scene for as long as about anyone still Read More
Blue-River-See-Spray-technology
ProfessionalsHow Blue River’s See & Spray Technology Could Chang…
August 5, 2017
The blistering West Texas heat rocketing towards triple digits, the affable cotton grower trudged across his dusty field and approached Read More
Grower Services & Solutions2017 Yield Monitor Calibration Checklist — Part II
August 4, 2017
(EDITOR’S NOTE: This is Part II of Tim Norris’ Yield Monitor Calibration checklist, Part I of which was published in Read More
Sensors/IoT2017 Yield Monitor Calibration Checklist — Part I
August 4, 2017
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life Read More
Bowles-Farming
ProfessionalsSoil Sampling in 2017: Data Driven
August 4, 2017
Generally speaking, any ag service provider’s most important job is to help grower-customers produce more with less. According to Jill Read More