Myriad Mobile Raises $1.5 Million to Launch New Ag-Tech for Grain

Myriad Mobile, a software technology company focused on mobile and web applications, has raised $1.5 million in a Pre-Series A funding round to launch a new ag-tech product for the grain industry.

With this investment, Myriad has raised a total of $2.3 million, having previously raised $800,000 in seed funding. This round also brings together strategic partners in the agriculture and technology sectors who share Myriad’s vision and market opportunity for their new product and expertise in the space.

Gen7 Investments, the investment arm of ag media giant Forum Communications, is the lead investor on the round  – joined by tech savvy and Sioux Falls-based, Falls Angel Fund; international agribusiness entrepreneur-led, HA Dahl Family LLLP; independent and Fargo-based, Thoreson Steffes Trust Co; and global livestock production software company, MetaFarms. The investment will be used to build-out Myriad’s market strategy, for new product development and expansion of its ag-tech team.

“Myriad has a driven and intuitive team, with strong roots in agriculture,” said Bill Marcil, Jr., President, CEO and Publisher of Forum Communications, Agweek and Gen7 Investments. “They have identified a real need in the ag space and have done the hard work to fill it. We’re excited to give them the boost they need to leverage this new technology for the grain industry and bring it to market.”

Founded in 2011 as a mobile app developer, Myriad has experienced significant growth having deployed more than 350 apps, with the majority of those associated with agriculture and expanded into other areas of software design, platform development and consulting.

“This new product brings a capability that hasn’t existed in the grain industry,” added Jake Joraanstad, Myriad Mobile’s CEO and co-founder. “Our resident ‘farm kids’ want to develop and deploy technologies and solutions to keep the industry thriving and farmers farming.”

In 2016, the Myriad was recognized as a top app developer in the Minneapolis region by; and was named to the Inc. 5000 List of America’s fastest growing companies.

“As we’ve explored product development and piloted the technology, the response has been overwhelming. We needed additional resources to build out our product and team to serve the ag market. It’s really taken off,” said Joraanstad.

Myriad will launch its new product for the grain industry later this month, as the investment will also help build-out technology infrastructure as well as marketing and promotion.

“What we’ve found is what we’re doing is really unique,” said Joraanstad. “We’ve seen our work make a positive impact for our clients–saving them time and money–and most importantly strengthening their relationship with their customers.”

The company of more than 40 mobile engineers, designers, architects, and business consultants has strategized, designed and deployed more than 350 technology projects for notable national brands American Express, US Bank and ag giants – Cargill, Bobcat, John Deere, and Monsanto.

“We believe those who take a technology-first approach in their business strategy will win,” added Joraanstad. “This group of investors share that vision and the opportunity for exponential technologies to impact the ag market in a big way.”


Leave a Reply

Decision Support Software Stories
Decision Support SoftwareOpinion: The Missing Link in Precision Agriculture
March 15, 2018
The agtech boom over the last two years is indeed astonishing. Farmers are becoming more open to new, emerging technologies Read More
AmericasCommodity Classic 2018: Can’t Algorithm Agriculture (OPINION)
March 7, 2018
Once the annual end-of-winter blowout known as Commodity Classic wraps, it basically signals that we’ve reached go-time for agriculture. The Read More
AmericasAg Tech News: Mavrx Opens Satellite Platform to Entire U.S. Farm Economy
February 20, 2018
The team at San Francisco, CA-based Mavrx has announced an initiative to increase access to advanced decision support tools in Read More
Adapt-N VRT
Decision Support SoftwareDTN Partners with Adapt-N to Provide Weather and Nitrogen Management Tools
February 14, 2018
DTN has announced a partnership today at the National Farm Machinery Show with Agronomic Technology Corp (ATC), a Yara International Read More
Trending Articles
Business ManagementBeing a Great Team Player in the Precision Agriculture Game
March 15, 2018
Only great team players who are great teammates, have the potential to get championship results. Each player on the team Read More
Dr Brian Arnall Oklahoma State Paul Schrimpf
Excellence AwardsOpen For Nominations: PrecisionAg Awards Of Excellence Honor Outstanding Achievement in Ag Technology
March 7, 2018
Nominate an outstanding individual for one of four PrecisionAg Awards of Excellence. Recipients will be honored at a special ceremony during the 2018 InfoAg Conference in July. Read More
AmericasCrop Scouting in Brazil Improves Through Intelligent Pest Monitoring Systems
February 28, 2018
About nine years ago, shortly after finishing my graduation, my first job was as a monitor of pests and disease Read More
Events12 Groundbreaking AgTech Startups Selected to Pitch at AgLaunch Startup Station
February 22, 2018
AgLaunch is bringing its Startup Station pitch event back to the Mid-South Farm and Gin Show for a second time Read More
Industry NewsNFMS 2018: Case IH Talks Autonomous Agriculture, Announces Pilot Program
February 20, 2018
Since the reveal of the autonomous concept vehicle, Case IH has been evolving the technology and further defining automation and Read More
AsiaCloud-based Irrigation Could Double India’s Crop Yield and Halve Water Use
February 12, 2018
A cloud-based, micro-irrigation system tested on a farm in India has cut water use by up to 80%  and doubled Read More
Latest News
Precision Irrigation
Data ManagementAgGateway Submits Irrigation Data Standard to ASABE
March 19, 2018
AgGateway has submitted its proposed irrigation data exchange standard to the American Society of Agricultural and Biological Engineers (ASABE), a Read More
Corn Field
Industry NewsIndustrial IoT Company Intros Remote Asset Monitoring S…
March 16, 2018
FreeWave Technologies today announced the general availability of the WAVECONTACT WC30i-AXIS Wireless Angle Sensor. This sensor measures thief hatch states Read More
Decision Support SoftwareOpinion: The Missing Link in Precision Agriculture
March 15, 2018
The agtech boom over the last two years is indeed astonishing. Farmers are becoming more open to new, emerging technologies Read More
Sensors/IoTEstimating Field Weather and Soil Conditions
March 15, 2018
There is a favorite expression of mine that I love to apply to meteorology: “Measure with a micrometer, mark it Read More
Filling The Planter from Cab
Service ProvidersPrecision Agriculture: What is it?
March 15, 2018
If we look at the title of the article, all of you will come to an answer. These answers will Read More
Business ManagementBeing a Great Team Player in the Precision Agriculture …
March 15, 2018
Only great team players who are great teammates, have the potential to get championship results. Each player on the team Read More
AmericasJanzen: What You Need to Know About Congress’ Agr…
March 15, 2018
Via Janzen Ag Law Blog: Senators Amy Klobuchar and John Thune have introduced Senate Bill 2487, the “Agricultural Data Act Read More
Farmer tractor tablet
Data ManagementAg’s Digital Revolution: What’s Holding Us Back?
March 15, 2018
Data is undeniably a valuable asset. Yet, in the ag ecosystem, who’s seeing the value from it? A recent article Read More
PrecisionAg InstitutePrecisionAg Institute Whitepaper Library
March 14, 2018
Welcome to the PrecisionAg Institute Whitepaper library! Here you will find free whitepapers and case studies from the PrecisionAg Institute Partners Read More
Africa/Middle EastAgTech Startup Wefarm Secures New Financing Round
March 14, 2018
Wefarm, the world’s largest farmer-to-farmer digital network, has secured $5 million in additional seed funding, led by Silicon-Valley based True Read More
Spensa platform
Industry NewsAg Tech News: DTN Acquires Spensa to Boost Predictive M…
March 14, 2018
DTN announced today that it has signed a definitive agreement to acquire Spensa Technologies, according to a press release on Read More
Industry NewsAg Tech News: BioLumic Garners $5 Million in Series A
March 14, 2018
BioLumic, creators of the first ultraviolet (UV) crop yield enhancement system, today announced the close of $5 million in Series A financing. Read More
UAV drone
DronesFlorida Specialty Crops: Realizing the Benefits of Prec…
March 13, 2018
Dr. Yiannis Ampatzidis recently joined the faculty at UF/IFAS Southwest Florida Research and Education Center (SWFREC) in Immokalee, writes Frank Read More
Data ManagementAgReliant Genetics, The Climate Corp. Collaborate on Da…
March 13, 2018
AgReliant Genetics, the third largest seed company in North America, and The Climate Corp., a subsidiary of Monsanto Co., have Read More
Sensors/IoT6 IoT Trends to Watch in 2018
March 9, 2018
With increased value provided by edge computing to security improvements with Blockchain integration, IoT platforms across the board are just Read More
EuropeJohn Deere to Acquire Carbon Fiber Boom Manufacturer in…
March 9, 2018
Agriculture is a tough business to be in, even with a booming economy the ag world is still taking its Read More
Data ManagementOpinion: Ag Data Sells, But Who’s Buying?
March 9, 2018
Indulge me and let’s beat a dead horse together. We all know that data is a huge deal these days. Read More
Industry NewsAutonomous Solutions Announces Autonomous Vehicle Pilot…
March 7, 2018
Autonomous Solutions, Inc. (ASI) technology will be used in two pilot programs with large scale commercial growers in California. A Read More