Imagery: Show Me the Money

As you have seen throughout this report, aerial imagery has been a “thing” in agriculture for decades. Systems and delivery mechanisms have come, gone, and evolved. New satellite deployment for image capture has exploded in recent years, while the resolution and “on-demand” capability of drone systems have grabbed much of the current spotlight. Finally, there has been an earnest re-focus on imagery collected via manned airplane, access to a wide range of imagery has never been easier and with more options.

Still, value creation using imagery on the farm has continued to be elusive, in large part because so much of what row crop farmers and technology integrators hear from imagery vendors is about what they believe farmers want from their imagery. We hear much less from row crop farmers and their agronomists about what is actually working, and what they need more of from imagery as a layer in the farm decision-making process.

Twitter-ScreenshotBack in April, I engaged in a Twitter conversation among some top-shelf farmers and integrators: Steve Pitstick, a northern Illinois farmer; Cory Willness, a Saskatchewan-based agronomist; Jeremy Wolf, an Illinois-based equipment and technology dealer, and Isaac Ferrie, an Illinois crop consultant.

These experts in row crop farming discussed when, how and what type of imagery can help to make actionable decisions in row crops. They asserted that imagery alone does not provide the answer. We need other field data such as weather, soil composition and moisture, field drainage, fertility; machine as-planted data, as-applied nutrients, and ultimately how to make decisions that trade off reducing cost or increasing yield and revenue.

For all the frustration and confusion about the value of imagery, interest remains remarkably high. An informal poll of our Prassack Twitter followers this past March asked the question, and people are interested — more than 1,000 responded!

Good Examples Abound

So, the table is set: We have a vast array of imagery solutions embedded in ag retailer and co-operative agronomy programs, and strong general farmer interest. But farmers want to know how to take it to the next logical step. “I have this ‘pretty picture’ of my field, but how do I turn it into an actionable piece of collected data that improves the efficiency and/or profitability of my farm?”

As we talk to many farmers and technology integrators in our work, we have been trying to extract some clues about imagery value. We also have researched use cases and return-on-investment studies for industries such as input research, insurance, banks as well as other crop types orchards, vineyards, vegetables, berries, greenhouses, animal management, etc. These are useful as we consider the benefits of imagery in row crops.

When looking at the application of technology to help farmers with decisions, start with the farm operation cycle, which can be defined this way: Planning – Planting – Managing – Spraying – Irrigation – Harvest. With this as a guide, below are seven examples of benefits from imagery use and its partner technologies that combine to deliver actionable value to growers.

1. Plan Variable Rate Prescription Using 5-Meter Satellite Imagery and Near Infrared NDVI processed imagery taken from peak growing periods over 15 years. Topographic imagery and soil composition assist agronomists and their farmers to identify zones for variable rate prescriptions. The images demonstrate plant vigor and stress areas within the field attributable to weather, seed or fertility. Benefit: South Dakota Wheat Growers in Aberdeen, SD, create variable rate prescriptions through 5 meter satellite imagery from Geosys and their proprietary MZB Software solution. Grower customers realize a benefit of 23% better yield at 5% additional input cost.

2. Planting Timing Based on 20-Centimeter Aerial Thermal Imagery. Thermal imagery can help to determine “when is the soil warm enough” to plant temperature sensitive crops like cotton. Benefit: Cotton farmers in Georgia use TerrAvion 9 centimeter thermal imagery to identify fields that are warm enough to plant cotton. The results are that the grower can ensure cotton seeds are planted at the right time, incur less loss from cold or delayed growing system while ensuring faster time to gin.

3. Pivot Irrigation Using 10-Centimeter Aerial Imagery. Nebraska Farmer and Irrigation Technology Specialist Roric Paulmann runs 80 pivots with only 4 inches of available water per year. Imagery indicates the optimal time to apply irrigation for best yield. Benefit: Using AirScout Thermal imagery with the Arable rain sensor on his pivots, Roric sees a cost savings of $20,000 per pivot.

4. Fungicide Application at Less Than 50-Centimeter Aerial Imagery. Sclerotinia disease risk in canola is based on crop density. Terry Aberhart, a farmer and crop consultant in Saskatchewan, was able to use imagery at this resolution to determine timing and variable rate fungicide application for his canola. Benefit: Improved $50 per acre net profit.

5. Crop Insurance. Using satellite imagery from RapidEye and aerial imagery from Marvx provides an accurate and timely damage assessment, leading to expedited payment of a claim. Insurance companies also benefit through optimization of their field adjustors’ schedules, and better customer satisfaction. Benefit: Faster and more complete payment on claims.

6. Imagery as a Problem Solver. Imagery is also being used to identify problems we did not know we had. For example, during one season, regional precision ag specialist Blain Hope at CHS in Idaho noted a yellow circle in the crop imagery with potato field pivots, indicating a nozzle issue that could be checked out and addressed by a field scout. Benefit: There’s a need for “smart nozzles” that can recognize a problem and communicate that they need to be replaced or fixed.

7. Layers of Data for Field Management. From farm management systems like Climate FieldView, we are able to go beyond just imagery. By combining elevation, zone maps, NDVI image, soil and yield maps — we are able to build better field prescriptions. Benefit: by visualizing the field data we can optimize input selection and costs by production areas of the field.

The bottom line is, imagery is a tool in the toolbox, and as such it is not designed to fix every problem faced on the farm. To maximize its usefulness, imagery must complement the many other resources farmers have at their disposal: soil type data, inputs, weather data, machine data, agronomic knowledge and many others. As an industry, we need to collaborate to leverage our combined learning from all of these data sets. We need to apply this data at different times based on our understanding of the farming process. And ultimately, we need to stop providing raw data and start providing information that helps farmers make the next decision.

Leave a Reply

2 comments on “Imagery: Show Me the Money

  1. I think you are in error about #2, “aerial thermal imagery”.
    TerrAvion’s 9-18cm “color infrared (reflected)” band is NOT “thermal (radiance)”, it’s “near-infrared” (NIR) – the two are very different, and NIR isn’t used for gauging dirt readiness.
    TerrAvion’s actual “thermal” imagery is 2meter resolution (which makes sense, because – all other imaging parameters being the same – thermal cameras have a much lower resolution than optical spectra image sensors), and indeed 2m resolution on just dirt is sufficient, once you correct for all the known factors that make Thermal imagery so inaccurate (atmospheric water vapour, time-of-day, etc).
    Whether TerrAvion do correct for such factors in their Thermal spectra is not known.

    1. Hi Concerned Citizen,

      Thanks for clarifying the article. You are correct about TerrAvion’s thermal resolution. We state on https://www.terravion.com/ that we do a 1-2M thermal image. We’ve found that this is adequate resolution for finding most irrigation and drainage problems and further resolution enhancements are not a good value for the grower at this point of technology development. We’re always happy to answer questions about how the imagery is calibrated as we think that calibration is one of the strengths of TerrAvion’s service.

      That said, we don’t agree with your take on how the image types get used. Several of our growers and partners have had great success using near infrared on bare soil for creating management zones. Aerial thermography helps you hone in on soil temperatures suitable, or not, for planting by discovering temperature variation. It is not a substitute for sub-surface soil measurements and no one at TerrAvion has ever suggested that it is, though we recommend guiding your sampling with aerial data. The confounding factors you mentioned are not relevant to variation discovery as they affect the image uniformly. We’re quite transparent about these and many other limitations on imagery in general, and our imagery in particular, in our agronomist training. Please feel free to hit us up at [email protected] if you would like to schedule a training.

      Or ask your agronomist how you could benefit from TerrAvion imagery in your operation. We’re the leader because we deliver real RoI to our growers and partners.

      -Robert

Imagery/Sensing Stories
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imagery Deal
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Imagery/SensingPlanet Announces New Hi-Res Imagery Products
September 21, 2017
Since our acquisition of Terra Bella, and the SkySat constellation of seven satellites, we’ve been focused on making this high-resolution Read More
Terra
Imagery/SensingAerial Imagery Aids Decision-Making
September 12, 2017
As the growing season has progressed, aerial imagery has been part of the world record setting data-collection efforts for Terra, Read More
Imagery/SensingSatshot Adds SPOT 6/7 High Resolution Imagery
August 30, 2017
Airbus Defence and Space has entered into an agreement with the GIS mapping engine operator Satshot to provide high-resolution SPOT Read More
Trending Articles
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imagery Deal
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Corn Field Sunset
Industry NewsEFC Systems’ FieldAlytics Now Available in Canada
September 29, 2017
According to an AgPR news release, FieldAlytics is now available in Canada through FieldAlytics Solutions Canada, Inc. This new company Read More
Decision Support SoftwareSciFi in Ag: Chatbot with your Plants?
September 26, 2017
(Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
deepfield-robotics-bonirob
Robotics/Labor SaversDeepfield Robotics to Showcase Precision Agriculture Technology at Agrilevante
September 22, 2017
Deepfield Robotics is preparing to showcase its robotics and automation technologies for the agriculture market at the Agrilevante event, in Read More
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment for a More Sustainable Future
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
Latest News
Industry NewsFieldReveal Inks Agreement with Texas Agronomy Outfit
October 19, 2017
FieldReveal has entered into an agreement with Ag Producers Cooperative of Dalhart, TX, to offer the full FieldReveal precision ag Read More
corn weather
Data ManagementSeasonal Weather Outlooks: High Risk Worth the Reward?
October 18, 2017
Often, when discussing weather service needs with a potential client, I am asked about the possibility of providing long-range weather Read More
Industry NewsAgDNA Announces Dealership Expansion
October 18, 2017
This week AgDNA surpassed their growth projections, announcing partnerships with eight new multi-store dealerships across the mid-west, mid-south and east Read More
Tomato-crop-India
AsiaIndia Maps 185 Districts Through Remote Sensing for Hor…
October 17, 2017
India’s Union Ministry of Agriculture has mapped 185 districts under a project using remote sensing technology to identify areas best Read More
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient …
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Vector-and-Raster-image
Data ManagementUsing Vector Soil Data in a Raster World?
October 16, 2017
Why spend the time and resources to extract the NRCS ‘Soil SURvey GeOgraphic’ (SSURGO) soil polygons only to display the Read More
Precision Irrigation
Precision Irrigation4 Important Ways Precision Technology Is Impacting Irri…
October 12, 2017
Water management is becoming an increasing concern in agriculture, whether that’s dealing with too much or too little water. This Read More
DronesDroneLife: Global Ag Drone Industry Potentially Worth $…
October 12, 2017
Via DroneLife.com’s Jason Reagan: According to an August study by Esticast Research & Consulting Market Research, the global commercial drone Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imag…
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Planet Labs satellite imagery
Industry NewsFarmers Edge, Planet Labs Announce Multi-Year Exclusive…
October 11, 2017
Farmers Edge announced today a strategic partnership to bring Planet’s best-in-class global monitoring platform to the Farmers Edge precision agriculture Read More
John Deere Combine Harvester at Hagen Farms
Decision Support SoftwareAg and Rail Equipment Uptime Critical for Good Harvest
October 9, 2017
Across the American Heartland, growers have started harvesting their crops for what the USDA predicts will be a good yield Read More
Ag Drone
Industry NewsBotlink, SST Announce Integration
October 6, 2017
Botlink has announced a seamless flow of actionable aerial data into the agX Platform. This integration makes it quick and Read More
corn field
Industry NewsEFC Purchases AgSolver Assets, Establishes New Sustaina…
October 6, 2017
EFC Systems announced it has purchased the assets of AgSolver Inc. The move establishes a new Agronomic Planning and Sustainabilty Read More
Ag Retailer and Grower WinField United
Australia/New ZealandNew Technologies vs. Agronomic Knowledge in Precision A…
October 4, 2017
As the days are getting longer and the temperature is starting to rise, Australian broadacre growers are gearing up for Read More
Field Sky Beauty shot
Industry NewsClimate, West Central Distribution Join Forces on Phosp…
October 3, 2017
To help farmers improve productivity and return on their investment, West Central Distribution and The Climate Corporation have teamed up Read More
Lettuce-with-a-binary-code
DronesYuma Growers Embrace Precision Production
October 3, 2017
From the Rose Garden at the White House, to the laser-leveled fields of Yuma, AZ (home to 90% of this Read More
Drone
EuropeUK: Robotic Farm Completes First Fully Autonomous Harve…
October 3, 2017
It’s harvest season in many parts of the world, but on one farm in the United Kingdom, robots — not Read More
APSUL overview
AmericasFuture of Digital Agriculture Arrives at South American…
October 2, 2017
Last week I attended the fourth South American Congress of Precision Agriculture and Precision Machinery (IV APSUL America 2017). The Read More