Topcon Appoints New Global Marketing Officer

Effective immediately, Ewout Korpershoek, formerly managing director of Topcon Europe Positioning (TEP), will join the Topcon Positioning Systems (TPS) senior executive team as chief marketing officer responsible for all marketing and product management functions at TPS and TEP. He was also named chairman of the TEP board of directors. He has been a member of TPS’ strategic management team and executive committee since July 2010.

Korpershoek has also been appointed to the executive committee of the positioning business unit of Topcon Corporation where he will be in charge of global marketing.

Tony Hirayama, currently CEO of Topcon Positioning Iberia / InlandGEO and a director of TEP, will become the new managing director of TEP. Hirayama will also remain in his current positions.

“Ewout is a tremendous leader,”said Ray O’Connor, president and CEO of TPS and managing executive officer of Topcon Corporation. “His management of TEP has seen it through both rapid growth and an austere economy. Ewout’s vast experience, creativity and keen judgment have provided the solid foundation for success.

“I have asked him to be our first chief marketing officer, reporting directly to me, using his talents to lead and unite TPS and TEP in the critical areas of marketing and product management. Combined with his new responsibility for global marketing on the Topcon executive committee, we now have the opportunity to serve our many markets with a unified message and the strongest products worldwide,” said O’Connor.

“There is no one in the Topcon executive management team that has more diverse leadership experience than Tony Hirayama,” O’Connor said. “His years at TPS, then at headquarters, then in Australia and Europe with precision agriculture, and as a director of TEP make him ideally equipped to lead TEP as we continue to add new markets and growth opportunities.”

In his new position, Korpershoek will manage the first steps of true globalization of Topcon marketing and product management. Under his leadership the TPS and TEP marketing, product management, and training teams will integrate their talents and resources to harmonize the Topcon brand message and customer experience in the western hemisphere.

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