Retail Precision Adoption Survey 2013 Preliminary Report Now Available

The full academic report from the CropLife magazine/Purdue University Retail Precision Adoption Survey, the preeminent benchmarking study of technology and precision practice adoption among US agricultural retailers, is now availalble on the Purdue University Center for Agribusiness website. Final approval from the peer review process is still pending but is very nearly complete.

The survey is conducted with financial support from Trimble.

The report contains a more robust reporting of the survey results, with additional charts and comparative data, and is widely used by extension, universities, and businesses to illustrate progress in precision technology adoption.

 Highlights of the findings from 2013 include the following:

In the survey results, four precision ag technologies were affirmed by retailers. According to the survey, the highest valued technology, variable rate seeding, had nearly half (49.6%) of respondents agreeing it “is an emerging technology with a promising future.” In close second, chlorophyll/greenness sensors (CropSpec, GreenSeeker, OptRx, etc.), had 41% agreeing it is “an emerging technology, but one with an uncertain future.” Not surprisingly, 30% of respondents indicated autosteer is a technology customers expect them to use, and 28% indicated light bar technology is an obsolete technology, while 46% indicated it was a technology they expected to be used.

From the Survey Summary

“For many years the technologies that measure and manage field variability such as grid/zone soil sampling, remote sensing, and variable rate technology showed little change in adoption. The 2013 survey results indicate a positive shift in adoption, as well as continued optimism for future increase in adoption. Clearly, both customer and dealer issues related to precision farming adoption are less important than in previous surveys.

Thinking forward, the biggest challenge for any technology’s successful, and fast, adoption will be how obvious it is for dealerships, and their farmer customers, to realize the value.”

About The Survey

In February 2013, a questionnaire was mailed to 2,500 CropLife retail crop input dealership readers across the US. Dealerships ranged in size from one outlet (33%) to 25 or more outlets (10%). A total of 171 questionnaires were returned, providing a response rate of 6.8%. Survey respondents represented 34 states, with Ohio having the highest amount of respondents, accounting for 11%, while Illinois followed close behind, with 10% of total respondents. By region, the Midwest had the largest representation with 71% of the survey respondents hailing from the regoin. Additionally, 13% of respondents were from the South, 11% from the West, and 5% were from the Northeast.

Annual agronomy sales per location was also measured. About 40% of respondents fell within the ranges of under $1 million to under $5 million, while nearly half (49%) reported annual sales over the $7 million mark.

Read the full survey as a .pdf file on Purdue University’s website here.

Financial support for the survey was provided by Trimble.

Leave a Reply

3 comments on “Retail Precision Adoption Survey 2013 Preliminary Report Now Available

Data Management Stories
Data ManagementBeck’s Builds Out ‘Freemium’ FMIS Offering
August 17, 2017
Beck’s today announced the release of several new tools available in their precision farming service, FARMserver, which enhances farmers’ ability Read More
Area-of-Interest-Web-Soil-Survey-screenshot
Data ManagementSignificant Updates Made to SoilWeb, Web Soil Survey Programs
August 15, 2017
Agronomic professionals and technicians dealing with precision farming must understand the soils within the field before writing effective prescriptions.  A Read More
Spray Drift
Data ManagementJanzen: Data to Play Key Role in Sorting Out Dicamba Disaster
August 10, 2017
You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Million
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
Trending Articles
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agriculture
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Sensors/IoT2017 Yield Monitor Calibration Checklist — Part I
August 4, 2017
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life Read More
Wade-Barnes
Excellence AwardsBuilt By Agronomists: 2017 Award Of Excellence Winner Wade Barnes on the Making of Farmers Edge
August 2, 2017
Farmers Edge President And CEO Wade Barnes reflects on the process of building his company, shortly after receiving the Crop Adviser/Entrepreneur Award during the InfoAg Conference in July. Read More
Data ManagementInfoAg 2017 Recap: Service Providers Take Center Stage
July 28, 2017
As I sit here and ponder just what it was that we all experienced last week, off the top of Read More
Resistant-weeds-in-Brazil
InternationalUsing Precision Agriculture to Control Herbicide-Resistant Weeds in Brazil
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Latest News
Grower Services & SolutionsAgribusinesses Launch FieldReveal Platform for Local Ag…
August 22, 2017
Four leading agribusinesses, Wheat Growers, Landus Cooperative, Central Valley Ag and WinField United, have signed a letter of intent to Read More
Industry NewsTrimble to Distribute Promising SIMPAS Application Syst…
August 21, 2017
AMVAC Chemical Corp. has signed a non-binding Memorandum of Understanding with Trimble. The two companies are working toward an agreement Read More
Data ManagementBeck’s Builds Out ‘Freemium’ FMIS Off…
August 17, 2017
Beck’s today announced the release of several new tools available in their precision farming service, FARMserver, which enhances farmers’ ability Read More
Israel-Irrigation-system-featured-image
InternationalIsraeli Precision Ag Companies Lead in Water Use Effici…
August 16, 2017
In the last week, AgriHub, formed by farmers and consultants from Brazil, visited 10 Israeli agribusiness companies, including the Ministry Read More
Gregoire-tractor
ProfessionalsMechanization Key to the Future of Vineyard Management
August 15, 2017
Precision technology moves at different speeds across different segments of agriculture. For example, technologies like curve compensation, precision spraying, and Read More
Area-of-Interest-Web-Soil-Survey-screenshot
Data ManagementSignificant Updates Made to SoilWeb, Web Soil Survey Pr…
August 15, 2017
Agronomic professionals and technicians dealing with precision farming must understand the soils within the field before writing effective prescriptions.  A Read More
Univ.-of-Illlinois-Palmer-in-soybean1
Business ManagementOpinion: How to Leverage Precision Agriculture to Launc…
August 14, 2017
To continue where my last article left off (which you can check out here), a precision ag company that specializes Read More
Industry NewsFarm Dog Inks Non-Funded Cooperative Agreement with USD…
August 14, 2017
Farm Dog, a pest and disease management platform for growers and agronomists, has entered into a Non-Funded Cooperative Agreement (NFCA) Read More
Lisa-Prassack-Photo-Credit-Weekly-Times-Now
InternationalAgtech: What the Umbrella Term Really Means
August 10, 2017
Acclerator, incubator, start-up, connectivity — the buzzwords of the digital age can be clear as, well, mud, writes Alex Sampson Read More
Spray Drift
Data ManagementJanzen: Data to Play Key Role in Sorting Out Dicamba Di…
August 10, 2017
You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Read More
New-Zealand-Precision-Ag-Tour
InternationalNew Zealand Study Tour to Demonstrate Recent Advances i…
August 10, 2017
If you’re interested in an intense, week-long immersion in the use of high-tech products and practices in New Zealand agriculture, Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Milli…
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
EventsSDSU Prof to lead Profit-Focused Panel at Upcoming Inno…
August 9, 2017
Convening a day prior to this summer’s Farm Progress Show at the I Hotel in Champaign, IL (about an hour’s Read More
AGCO White planter 9800VE
ProfessionalsAGCO Crop Tour 2017 Features Precision Planting Add-Ons
August 8, 2017
Higher yields and greater returns are the ultimate goals for crop producers. To help corn growers better understand the role Read More
Corn
Business ManagementCrop Pro Insurance Closes $8 Million in Series A Fundin…
August 8, 2017
Crop Pro Insurance today announced the close of an $8 million Series A round of financing co-led by top agriculture Read More
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agricultur…
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Satshot imagery
Imagery/SensingImagery in Agriculture: Some Sage Advice
August 6, 2017
SatShot President Lanny Faleide has been a fixture on the remote imagery scene for as long as about anyone still Read More
Blue-River-See-Spray-technology
ProfessionalsHow Blue River’s See & Spray Technology Could Chang…
August 5, 2017
The blistering West Texas heat rocketing towards triple digits, the affable cotton grower trudged across his dusty field and approached Read More