Retail Precision Adoption Survey 2013 Preliminary Report Now Available

The full academic report from the CropLife magazine/Purdue University Retail Precision Adoption Survey, the preeminent benchmarking study of technology and precision practice adoption among US agricultural retailers, is now availalble on the Purdue University Center for Agribusiness website. Final approval from the peer review process is still pending but is very nearly complete.

The survey is conducted with financial support from Trimble.

The report contains a more robust reporting of the survey results, with additional charts and comparative data, and is widely used by extension, universities, and businesses to illustrate progress in precision technology adoption.

 Highlights of the findings from 2013 include the following:

In the survey results, four precision ag technologies were affirmed by retailers. According to the survey, the highest valued technology, variable rate seeding, had nearly half (49.6%) of respondents agreeing it “is an emerging technology with a promising future.” In close second, chlorophyll/greenness sensors (CropSpec, GreenSeeker, OptRx, etc.), had 41% agreeing it is “an emerging technology, but one with an uncertain future.” Not surprisingly, 30% of respondents indicated autosteer is a technology customers expect them to use, and 28% indicated light bar technology is an obsolete technology, while 46% indicated it was a technology they expected to be used.

From the Survey Summary

“For many years the technologies that measure and manage field variability such as grid/zone soil sampling, remote sensing, and variable rate technology showed little change in adoption. The 2013 survey results indicate a positive shift in adoption, as well as continued optimism for future increase in adoption. Clearly, both customer and dealer issues related to precision farming adoption are less important than in previous surveys.

Thinking forward, the biggest challenge for any technology’s successful, and fast, adoption will be how obvious it is for dealerships, and their farmer customers, to realize the value.”

About The Survey

In February 2013, a questionnaire was mailed to 2,500 CropLife retail crop input dealership readers across the US. Dealerships ranged in size from one outlet (33%) to 25 or more outlets (10%). A total of 171 questionnaires were returned, providing a response rate of 6.8%. Survey respondents represented 34 states, with Ohio having the highest amount of respondents, accounting for 11%, while Illinois followed close behind, with 10% of total respondents. By region, the Midwest had the largest representation with 71% of the survey respondents hailing from the regoin. Additionally, 13% of respondents were from the South, 11% from the West, and 5% were from the Northeast.

Annual agronomy sales per location was also measured. About 40% of respondents fell within the ranges of under $1 million to under $5 million, while nearly half (49%) reported annual sales over the $7 million mark.

Read the full survey as a .pdf file on Purdue University’s website here.

Financial support for the survey was provided by Trimble.

Leave a Reply

3 comments on “Retail Precision Adoption Survey 2013 Preliminary Report Now Available

Data Management Stories
Data ManagementCDMS Announces SeedIQ Acquisition
June 26, 2017
Crop Data Management Systems, Inc., (CDMS) announces the acquisition of SeedIQ as part of its growth plan to provide complete Read More
Soil Scientists
Data ManagementAccessing USDA Soil Data for Precision Farming
June 13, 2017
Many precision farming websites have integrated the USDA NRCS soil survey database using the USDA Soil Data Access web portal. Read More
BASF Maglis Grower Tablet
Data ManagementData as Currency in Ag: We Aren’t There Yet
May 25, 2017
A hot topic in the precision ag revolution is the idea ag data will become a form of currency. Many Read More
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
Trending Articles
PrecisionAg Vision Conference
EventsPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Gavin Newsom Forbes AgTech-Summit
ProfessionalsAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Quantix Drone Farmer
DronesTop 10 Most Intriguing Technologies in Agriculture
June 3, 2017
This may be a bit of stating the obvious here, but we’ll throw it out there anyways: as much as Read More
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
BASF Maglis grower retailer tablet
Data ManagementQ&A: What BASF’s Latest Foray into Precision Ag Means For Growers
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
Mung beans Australia
InternationalPrecision Ag in a Tough Season in Australia
May 8, 2017
This year’s summer crop season has been a tough one for most growers in Australia. Prolonged periods of high temperatures Read More
Latest News
Ag Retailer and Growers with tablet WinField United
Grower Services & SolutionsWinField Adds AkerScout App to Answer Tech
June 27, 2017
As farmers and retailers, we know it’s important to have the latest news and insights about tools that can make Read More
Data ManagementCDMS Announces SeedIQ Acquisition
June 26, 2017
Crop Data Management Systems, Inc., (CDMS) announces the acquisition of SeedIQ as part of its growth plan to provide complete Read More
Cotton closeup
Imagery/SensingCotton Growth Management with Precision Agriculture
June 20, 2017
A cotton crop presents some important differences to other commodities that are widely produced in Brazil, such as soybean and Read More
Corn Field
Industry NewsCNBC: Inside Amazon’s Whole Foods Takeover
June 20, 2017
Amazon’s takeover of Whole Foods sent the stock of competing grocery chains plummeting. To understand why, you need to know Read More
DronesNavigating a New World: Drone Technology in Agriculture…
June 20, 2017
My first exposure to unmanned aerial vehicles (UAVs) was as a master’s student at Kansas State University. I was researching Read More
Precision Ag Innovation Series
EventsInnovation Series Agenda Zeroes In On Maximizing Key Se…
June 14, 2017
In a recent survey of service providers conducted by PrecisionAg® Professional magazine, more than seven in 10 indicated that variable Read More
Soil Scientists
Data ManagementAccessing USDA Soil Data for Precision Farming
June 13, 2017
Many precision farming websites have integrated the USDA NRCS soil survey database using the USDA Soil Data Access web portal. Read More
GEOSYS In-Season Imagery
Decision Support SoftwareGeosys Announces Imagery and Weather Data Offering
June 13, 2017
Geosys, a provider of agronomic decision support tools, today launched Geosys Labs, a new program that will make its global Read More
PrecisionAg Vision Conference
EventsPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Decision Support SoftwareMyriad Mobile Raises $1.5 Million to Launch New Ag-Tech…
June 12, 2017
Myriad Mobile, a software technology company focused on mobile and web applications, has raised $1.5 million in a Pre-Series A Read More
center-pivot-irrigation-drop-sprinklers-on-corn
Variable Rate ApplicationVariable-Rate Fertigation Can Be Simple
June 12, 2017
A rule is a rule is a rule, right? Well, not always. Sometimes, rules are meant to be changed. Most Read More
Gavin Newsom Forbes AgTech-Summit
ProfessionalsAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Sensors/IoTLeveraging IoT to Improve Data Collection for Agricultu…
June 12, 2017
Between population growth and climate change, farms of all sizes are being challenged to increase yields. Internet of Things (IoT) Read More
DronesAg Drone Update: The Hunt for 1,000 (OPINION)
June 10, 2017
Having obtained my FAA Part 107 Commercial Drone Operators license back in September of last year, I’ve spent the past Read More
Industry NewsMergers & Acquisitions: Land O’Lakes Tosses E…
June 9, 2017
Land O’Lakes has made a minority equity investment in EFC Systems, an ERP (Enterprise Resource Planning) and precision solution provider Read More
Mixmate-featured-image
Decision Support SoftwareHandy Software, Hardware for the Field
June 7, 2017
More than two decades ago, Iowa grower Doug Applegate wished for a “little portable chemical blending system” that could easily Read More
Decision Support SoftwareHarnessing A Team To Build Your Own Software
June 7, 2017
What’s a powerhouse retail network to do when it can’t find a software system to meet incredibly diverse needs? Build Read More
Tim Ferrell Marshall County Co-op
Decision Support SoftwareWhen It’s Time To Switch Software
June 7, 2017
No one in their right mind wants to change software. That’s the opinion of Tim Ferrell, manager of Marshall County Read More