Post Mortem Thoughts on InfoAg 2013

PERSPECTIVE   Last summer, a number of individuals came up to me and lamented that the InfoAg Conference was in its off-year — that there was a lot going on in ag technology that needed to be discussed, but no event to bring people together.

So going into this year’s meeting, I felt like there could be a bump up in attendance and interest in the meeting, but none of us involved in it knew we’d be topping 1100 once the dust settled. It was an impressive outpouring of interest and excitement about the role technology will play in agriculture in the years ahead.

I think there were a few factors driving the numbers. Near the top is the impact that Monsanto’s FieldScripts initiative is having on agriculture. For years, we’ve wondered aloud and among each other as to which organization would recognize the power of precision technology and field data to improve yields – and actually make a move to do something with it. Monsanto’s purchase of Precision Planting was a bellwether event, and InfoAg attendees came to find out what it will mean for the future of ag technology. Monsanto has 150 growers with test plots in the FieldScripts pilot launch … and the proof will be in the yield numbers. Everyone will be watching closely.

Another factor was the noticeable increase in attendees with the title “precision ag specialist.” Retailers and cooperatives are bringing these folks on board in greater numbers, and InfoAg served as a one stop shop for these recent hires to get immersed in what’s happening in precision.

Next, as the wave of discussion about collecting and fully utilizing data accelerated over the past 12 months, the conference was a place to gather and learn more. The number of companies featuring a solution for moving data seamlessly and improving data use was the most significant change on the exhibit floor, and being discussed in every corner of the conference.

Finally, I have to give a nod to interest in drone technology … the exhibit hall featured no less than 6 drone designs for attendees to check out, including three that were demoed during the pre-conference field day. The market will continue to sort itself out over the next few years, but the idea of being able to collect remote imagery anytime, anywhere (and operate a cool-looking, GPS driven aircraft to boot) has wide appeal.

So once again, as it did in the mid-1990s, precision technology has hit an apex with increased interest and investment as evidenced by a successful InfoAg Conference. Individuals from outside the traditional technology circles are finally, after having been told by us here at PrecisionAg.com and others for years, seeing the power of technology to deliver real yield and efficiency benefits. The challenge is keeping the momentum going.

We’ll have a chance to do that if the industry continues down the path of greater collaboration and cross-platform operability – something that appears to be happening, and must move forward. There’s always the temptation when times are good to move products and services toward a proprietary vision, but growers have told us repeatedly that they want choices, and they want choices that work. We need to listen to growers and deliver on the promise.

Leave a Reply

One comment on “Post Mortem Thoughts on InfoAg 2013

Data Management Stories
BASF Maglis Grower Tablet
Data ManagementData as Currency in Ag: We Aren’t There Yet
May 25, 2017
A hot topic in the precision ag revolution is the idea ag data will become a form of currency. Many Read More
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
BASF Maglis grower retailer tablet
Data ManagementQ&A: What BASF’s Latest Foray into Precision Ag Means For Growers
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
Data ManagementClimate Adds Irrigation Data Analytics via HydroBio Acquisition, Will Expand to Europe in 2017
May 9, 2017
Today, The Climate Corporation, a subsidiary of Monsanto Co., announced the acquisition of HydroBio, an agriculture software company based in Read More
Trending Articles
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
BASF Maglis grower retailer tablet
Data ManagementQ&A: What BASF’s Latest Foray into Precision Ag Means For Growers
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
Mung beans Australia
Ag Tech GlobalPrecision Ag in a Tough Season in Australia
May 8, 2017
This year’s summer crop season has been a tough one for most growers in Australia. Prolonged periods of high temperatures Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk Averse Marketplace
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
Latest News
BASF Maglis Grower Tablet
Data ManagementData as Currency in Ag: We Aren’t There Yet
May 25, 2017
A hot topic in the precision ag revolution is the idea ag data will become a form of currency. Many Read More
Ag Tech GlobalSci-Fi in Ag: The Waging War of Plant-Internet Bots
May 25, 2017
Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Food IT Fork-to-Farm
Hort TechThe Mixing Bowl Event Connects Technology, Food, and Ag…
May 24, 2017
For the fourth consecutive year, The Mixing Bowl presents FOOD IT, under the theme “Fork to Farm.” Action-oriented entrepreneurs, industry Read More
Nematodes in cotton
Ag Tech GlobalUsing Precision Agriculture to Manage Nematodes in Braz…
May 22, 2017
As promised in my first article, this month I am writing about some technical aspects related to the use of Read More
Farmers on Tablet Photo Credit All About Food
Professionals6 Keys of Successful Precision Agriculture Tools
May 17, 2017
As precision agriculture professionals we are frequently approached by companies that wish to partner with our organization in order to Read More
Hagie sprayer
GuidanceWhat’s New and What’s Next from Hagie Manufacturing
May 16, 2017
Many were surprised by John Deere’s announcement last spring that it had acquired majority ownership of Hagie Manufacturing Co., a Read More
Hortau Irrigation Management Software
Ag Tech GlobalHortau Commemorates 15 Years in Ag Tech
May 15, 2017
Today, Hortau celebrates its 15-year anniversary as one of the pioneers in the AgTech space, according to a press release Read More
Kip Tom
Ag Tech GlobalAg Tech: On the Cusp of Something Big?
May 15, 2017
The investment and ag-tech sectors’ continuing courtship of agriculture, smoldering for three or four years now, was well in evidence at Read More
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
Ag Tech Global2017 International Tomato Congress Features Ag Tech Ses…
May 11, 2017
The International Tomato Congress has taken place in Mexico since 2006. In 2017 it will celebrate its twelfth year as Read More
Ag Tech GlobalVenture Capital News: Aerial Imagery Outfit Garners $5 …
May 11, 2017
Ceres Imaging, an aerial spectral imagery and analytics company serving the agricultural sector, today announced it has raised a $5 Read More
BASF Maglis grower retailer tablet
Data ManagementQ&A: What BASF’s Latest Foray into Precision Ag Mea…
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
DronesSentera Phoenix Drone Nears Coveted 1,000 Acre Coverage…
May 11, 2017
Sentera introduces its Phoenix fixed-wing drone product line, with variants to support the precision agriculture, mapping, and public safety industries, Read More
Data ManagementClimate Adds Irrigation Data Analytics via HydroBio Acq…
May 9, 2017
Today, The Climate Corporation, a subsidiary of Monsanto Co., announced the acquisition of HydroBio, an agriculture software company based in Read More
GuidanceTersus adds RTK-Based AutoSteer System to GNSS Offering…
May 8, 2017
Tersus GNSS Inc., a Chinese GNSS RTK manufacturing company, released its brand new AutoSteer solution recently. The AG960 AutoSteer System Read More
DronesAgEagle takes on the Big Boys with RX48 Fixed Wing Dron…
May 8, 2017
AgEagle Aerial Systems of Neodesha, KS, today announced a fixed wing drone for the use in precision agriculture that far Read More
Mung beans Australia
Ag Tech GlobalPrecision Ag in a Tough Season in Australia
May 8, 2017
This year’s summer crop season has been a tough one for most growers in Australia. Prolonged periods of high temperatures Read More
SDWG Bret Weisenburger
Decision Support SoftwareMZB Launching New Grid Tool, Updated Mapping Center
May 3, 2017
MZB Technologies has added an additional tool to its precision system. Known for its patented zone-based precision technology, MZB will Read More