PepsiCo Initiative Seeks To Influence Farm Practices Worldwide

PepsiCo recently unveiled its plan to roll out what it’s calling the “i-crop farming technology, a crop management system that will enable PepsiCo’s farmers around the world to monitor, manage and reduce their water use and carbon emissions, while also maximizing potential yield and quality.on a global basis. The web-based tool, which was developed by PepsiCo in conjunction with Cambridge University, United Kingdom, is Trials of i-crop are currently underway at 22 farms in the U.K., where PepsiCo yesterday announced ambitious plans to reduce carbon emissions and water usage by 50 percent across the farming of its core crops in the next five years.

The technology will be rolled-out in European countries in 2011, including Holland, France, Germany, Belgium, Spain, Portugal and Turkey. The company hopes to take it to India, China, Mexico and Australia by 2012.

As one of the world’s largest food and beverage businesses, with brands including Quaker, Tropicana, Gatorade, Pepsi-Cola and Frito-Lay, PepsiCo is a major investor in global farming. In 2010, the company announced 15 global goals and commitments to guide its work to protect the Earth’s natural resources through innovation and more efficient use of land, energy, water and packaging.

In the U.K., the company is the largest purchaser of British potatoes and one of the largest purchasers of British oats and apples, using 100 percent British produce in Walkers crisps, Copella English Apple juice, Quaker Oats, Oatso Simple and Scott’s porage.

Richard Evans, President of PepsiCo U.K. and Ireland said, “Farming is in the DNA of our business – we rely on fresh produce every day. Finding ways to produce more food with less environmental impact is essential to our future.” He added, “i-crop has the potential to revolutionize the way we farm, enabling our farmers to save costs and water and carbon consumption, while at the same time improving their yields. I am immensely proud of this innovation which I hope will also benefit PepsiCo farmers around the world.”

In its first Sustainable Farming Report published yesterday, PepsiCo U.K. outlined how it is working in partnership with its 350 British farmers to reach its aim of ’50 in 5′. Other initiatives announced include trials of new low-carbon fertilizers and plans to replace more than 75 percent of PepsiCo U.K.’s current potato stock with varieties that will significantly improve farmers’ yields and decrease wastage by 2015. A full copy of the report is available for download at www.pepsico.co.uk/farming.

Commenting on the PepsiCo U.K. sustainable farming report, Richard Perkins, Senior Commodities Adviser at WWF said, “The food industry is starting to recognize that in order to fully embed sustainability and biodiversity in its business practices, a large part of the focus must be on the agricultural supply chain. In this respect PepsiCo U.K. has taken a leadership role in recognizing that it is, at its heart, an agricultural business. The focus of the business on improving its key environmental impacts, such as greenhouse gas emissions — in the field and on the farm — is most welcome.”

For further information about i-crop visit the website at www.i-crop.com.

Leave a Reply

Asia Stories
Tomato-crop-India
AsiaIndia Maps 185 Districts Through Remote Sensing for Horticulture
October 17, 2017
India’s Union Ministry of Agriculture has mapped 185 districts under a project using remote sensing technology to identify areas best Read More
Mahindra-Photo-Money-Control
AsiaDrones for Soil Mapping? Mahindra Says Why Not
September 25, 2017
The Mumbai-based company is in talks with the Indian government seeking approval to make drones a part of farming methods, Read More
CropIn-Team-Photo-credit-BW-Disrupt
AsiaCropIn Aims to be a Global Leader in AgTech Sector
September 19, 2017
Krishna Kumar created AgTech startup, CropIn Technology in 2010, along with co-founders Kunal Prasad and Chittranjan Jena. The trio went Read More
China-Beidou-Navigation-Satellite-System
AsiaChina’s Navigation System Gets Powerful Chip to Improve Positioning
September 18, 2017
A new powerful chip technology has been introduced in China’s national satellite navigation system to provide high-precision positioning, according to Read More
Trending Articles
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imagery Deal
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Corn Field Sunset
Industry NewsEFC Systems’ FieldAlytics Now Available in Canada
September 29, 2017
According to an AgPR news release, FieldAlytics is now available in Canada through FieldAlytics Solutions Canada, Inc. This new company Read More
Decision Support SoftwareSciFi in Ag: Chatbot with your Plants?
September 26, 2017
(Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
deepfield-robotics-bonirob
Robotics/Labor SaversDeepfield Robotics to Showcase Precision Agriculture Technology at Agrilevante
September 22, 2017
Deepfield Robotics is preparing to showcase its robotics and automation technologies for the agriculture market at the Agrilevante event, in Read More
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment for a More Sustainable Future
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
Latest News
corn weather
Data ManagementSeasonal Weather Outlooks: High Risk Worth the Reward?
October 18, 2017
Often, when discussing weather service needs with a potential client, I am asked about the possibility of providing long-range weather Read More
Industry NewsAgDNA Announces Dealership Expansion
October 18, 2017
This week AgDNA surpassed their growth projections, announcing partnerships with eight new multi-store dealerships across the mid-west, mid-south and east Read More
Tomato-crop-India
AsiaIndia Maps 185 Districts Through Remote Sensing for Hor…
October 17, 2017
India’s Union Ministry of Agriculture has mapped 185 districts under a project using remote sensing technology to identify areas best Read More
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient …
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Vector-and-Raster-image
Data ManagementUsing Vector Soil Data in a Raster World?
October 16, 2017
Why spend the time and resources to extract the NRCS ‘Soil SURvey GeOgraphic’ (SSURGO) soil polygons only to display the Read More
Precision Irrigation
Precision Irrigation4 Important Ways Precision Technology Is Impacting Irri…
October 12, 2017
Water management is becoming an increasing concern in agriculture, whether that’s dealing with too much or too little water. This Read More
DronesDroneLife: Global Ag Drone Industry Potentially Worth $…
October 12, 2017
Via DroneLife.com’s Jason Reagan: According to an August study by Esticast Research & Consulting Market Research, the global commercial drone Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imag…
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Planet Labs satellite imagery
Industry NewsFarmers Edge, Planet Labs Announce Multi-Year Exclusive…
October 11, 2017
Farmers Edge announced today a strategic partnership to bring Planet’s best-in-class global monitoring platform to the Farmers Edge precision agriculture Read More
John Deere Combine Harvester at Hagen Farms
Decision Support SoftwareAg and Rail Equipment Uptime Critical for Good Harvest
October 9, 2017
Across the American Heartland, growers have started harvesting their crops for what the USDA predicts will be a good yield Read More
Ag Drone
Industry NewsBotlink, SST Announce Integration
October 6, 2017
Botlink has announced a seamless flow of actionable aerial data into the agX Platform. This integration makes it quick and Read More
corn field
Industry NewsEFC Purchases AgSolver Assets, Establishes New Sustaina…
October 6, 2017
EFC Systems announced it has purchased the assets of AgSolver Inc. The move establishes a new Agronomic Planning and Sustainabilty Read More
Ag Retailer and Grower WinField United
Australia/New ZealandNew Technologies vs. Agronomic Knowledge in Precision A…
October 4, 2017
As the days are getting longer and the temperature is starting to rise, Australian broadacre growers are gearing up for Read More
Field Sky Beauty shot
Industry NewsClimate, West Central Distribution Join Forces on Phosp…
October 3, 2017
To help farmers improve productivity and return on their investment, West Central Distribution and The Climate Corporation have teamed up Read More
Lettuce-with-a-binary-code
DronesYuma Growers Embrace Precision Production
October 3, 2017
From the Rose Garden at the White House, to the laser-leveled fields of Yuma, AZ (home to 90% of this Read More
Drone
EuropeUK: Robotic Farm Completes First Fully Autonomous Harve…
October 3, 2017
It’s harvest season in many parts of the world, but on one farm in the United Kingdom, robots — not Read More
APSUL overview
AmericasFuture of Digital Agriculture Arrives at South American…
October 2, 2017
Last week I attended the fourth South American Congress of Precision Agriculture and Precision Machinery (IV APSUL America 2017). The Read More
PrecisionAg InstituteThe PrecisionAg Institute Partners
October 1, 2017
Learn more about the companies that have committed their corporate and financial support to the PrecisionAg Institute, an independent global forum dedicated to the sharing of precision agriculture practices, ideas, research, products, services and success stories. Read More