CVA’s Advanced Cropping Systems: Limitless Potential

Central Valley Ag aerial view

Central Valley Ag Cooperative’s (CVA) Glen Franzluebbers, technology director, doesn’t exactly mince words when quizzed on the budding prospects of CVA’s precision ag division, Advanced Cropping Systems (ACS).

“Unlimited potential,” he responds. “Guys are willing to spend money on this stuff and more and more guys are using tablet and smartphone apps in the field. The benefits easily outweigh the risks.”

Launched in 2011, CVA’s two-year-old ACS program offers a plethora of precision ag services, from the traditional (variable rate fertilizer application) to the somewhat non-traditional (variable rate irrigation), at least in CVA’s trade area.

Already in heavy demand, according to Franzluebbers, are ACS’s MyWay RTK services. Franzluebbers and his team of four full-time employees build and service local RTK base stations and sell signal subscriptions to growers, bringing sub-inch accurate cell and internet based GPS to an area that demands it due to its rolling farmscape.

“We’ve had great results with MyWay RTK after our first season and heading into our second year there’s the potential for us adding more base stations throughout our territory,” says Franzluebbers. “We’ve got a lot of guys that farm in the hills and since the signal is cell-based, it’s bouncing off our base stations, and they can be up to 25 miles from a base station and still maintain sub-inch accuracy.”

Grid soil sampling and variable rate applications are two high-demand services within ACS, especially considering how hard the 2012 drought hit northeast Nebraska, where an estimated 65% of CVA’s growers are irrigated to some degree.

“We’ve seen over the years that doing the grid sampling for soil pH and variable rate lime applications are two of the bigger selling points of the program,” says Franzluebbers. “There’s so much variability in the soils in this area and in most cases they can pay for the grid sampling just with what they save on lime applications. Plus, they’re not under or over applying it and either coming up short or hurting the ground.”

ACS variable rate seeding with Precision Planting equipment, of which ACS is a certified dealer (along with Ag Leader, AgCam and Intuicom), is another popular service for the CropLife 100 No. 13-ranked retailer.

“We’ve been doing that for about eight years now and it’s really started to take off in the last couple years,” says Franzluebbers. “There’s a lot of talk about it in the magazines and the seed companies are starting to push it a little more. Plus seed costs are getting so high that if growers can control their inputs on seed plus get better yields, it’s pretty much a no-brainer.”

For this coming season, Franzluebbers predicts increased demand for ACS precision irrigation services.

“It’s been around for a few years, but the awareness hasn’t been there until this past year with the drought, and now they’re talking even more water regulations and restrictions,” says Franzluebbers. “We’ve been doing our research and this year we’re really going to roll out our soil moisture monitoring and variable rate irrigation.

“I think that’s going to be a huge growth area for ACS, especially if they start regulating the amount of water that guys can pump,” he continues. “The more efficient you are in putting that water where it needs to go and limiting runoff, that’s going to be pretty big.”

Coming from a farming background, Franzluebbers still finds himself astounded at the rapid advancement and adoption of precision technology in his lifetime.

“When I was growing up, we didn’t have any technology like this on the farm, we didn’t even have cell phones,” says Franzluebbers. “We’re at the point now where pretty much everybody is using some sort of new technology, and it’s just going to keep getting bigger and better and keep growing. There’s really no doubt.”

Leave a Reply

Guidance Stories
Trimble-GFX-750-Display
GuidanceTrimble Introduces GFX-750 Display System with Advanced Guidance Controller
October 30, 2017
Trimble has introduced the Trimble GFX-750 display system for agriculture applications. The display system comes with the simple-to-install, roof-mounted NAV-900 Read More
Beacon
GuidanceDigiFarm VBN Announces Supplier Agreement with AGCO
September 7, 2017
DigiFarm VBN LLC, an agricultural technology company, announces it has signed a supplier agreement with AGCO Corp., a world-leading manufacturer Read More
Young Corn Field
GuidanceOutback Guidance Launches Hands-Free Farming Campaign at Farm Progress Show
August 30, 2017
Outback Guidance, a leader in automated steering and advanced precision farming solutions, and a part of AgJunction, Inc., is launching Read More
GuidanceRaven Announces 2 New In-Cab Technologies
August 23, 2017
Raven Industries announces the release of two new precision agriculture products: RS1 and CR7. The RS1 combines autosteer, GPS, and Read More
Trending Articles
SDSU-drone
Business ManagementInside the Key Strategies For Selling Precision Ag Services
April 13, 2018
In its earliest manifestation, the motive for developing precision agriculture service was entirely pure. Agronomists knew that crops were responding Read More
CROO Robotics’ automated strawberry harvester
Robotics/Labor SaversSpecialty Crops: Get in Gear Now for Agriculture’s Robotic Revolution
April 11, 2018
While the immigration debate rages on in Washington, DC, with little chance for reform in sight, the uncertain labor picture Read More
InSiteDCM
Business ManagementDelivering on Ag Data Value
April 3, 2018
Bruce Baier is another deeply experienced precision agriculture manager who survived the early years of ag technology while riding the Read More
University-of-Georgia-photo-credit-USDA
Business Management25 Best Colleges for Precision Agriculture
March 21, 2018
Choosing the right college is a process. It’s one that I’m just now embarking on with my teenage daughter. Long Read More
Farmer-tablet
Decision Support SoftwareOpinion: The Missing Link in Precision Agriculture
March 15, 2018
The agtech boom over the last two years is indeed astonishing. Farmers are becoming more open to new, emerging technologies Read More
Filling The Planter from Cab
Service ProvidersPrecision Agriculture: What is it?
March 15, 2018
If we look at the title of the article, all of you will come to an answer. These answers will Read More
Latest News
Industry NewsClimate Corp Announces 5 New FieldView Integrations
April 23, 2018
The Climate Corporation announced the addition of five industry-leading partners to The Climate Corporation’s Climate FieldView digital agriculture platform. The Read More
Laura_Crook_WinterWheat_Blackgrass_PrecisionAg
Industry NewsKansas Software Outfit Ag Developer Announces agX Integ…
April 23, 2018
Ag Developer, a Kansas based software development company, is simplifying grower/advisor communications by connecting to the agX Platform, according to Read More
field_in_back_1000_wd-featured-image
Industry NewsAyrstone Introduces High-Speed WiFi System for Farms
April 20, 2018
WiFi has become a necessity, and a proliferation of new WiFi devices have come to market for urban homes and Read More
Indian-Agriculture
AsiaIndian IoT Platform for Pre and Post Harvest Raises See…
April 19, 2018
Indian startup AgNext has raised an undisclosed seed round led by India-focused Agtech VC Omnivore Partners along with Singaporean angel Read More
Bayer-Forward-Farming
Industry NewsMaryland Farm Opens as Hub of Learning about Sustainabl…
April 19, 2018
Fourth-generation Maryland farmer Trey Hill measures the success of his operation not just by how many bushels of corn, soybeans, Read More
THRIVE
Industry NewsAgritech Startup Backers Announce New Corporate Partner…
April 18, 2018
Entering its fourth year, the THRIVE Venture & Innovation platform announced today the nine finalists and investment in its spring Read More
computer-in-field
EventsFinding Our Way in the Business of Precision Agricultur…
April 17, 2018
Service providers are the essential link between precision agriculture products and practices and the farmers who are increasingly relying on Read More
Farm-Storm-Clouds-Photo-Eden-Hills
Data ManagementThe Precipitation Problem in Agriculture
April 17, 2018
Precipitation is arguably the most important agricultural weather parameter, yet it is the most difficult variable to precisely measure. For Read More
Digital-Farming
Business Management7 Factors That Could Make or Break Digital Farming
April 13, 2018
Digital farming is the new technology genie – a genie that is now out of the bottle and cannot be Read More
SDSU-drone
Business ManagementInside the Key Strategies For Selling Precision Ag Serv…
April 13, 2018
In its earliest manifestation, the motive for developing precision agriculture service was entirely pure. Agronomists knew that crops were responding Read More
Facebook-phone
Data ManagementWhat Lessons Can the Ag Industry Learn from the Faceboo…
April 12, 2018
Today, a seemingly endless amount of ag data flows from growers’ fields into a host of technology platforms. It is Read More
DronesWhen High Value Crops Meet Inaccessible Areas: How Dron…
April 12, 2018
Avocados are one of the few crops in Chile that can economically be commercially cultivated on hills. On one hand Read More
Almond-trees-blooming
Sensors/IoTWhy Virtual Sensors Could Save California’s At-Ri…
April 12, 2018
To say that the Golden State can lay claim to the title of king of almonds might be an understatement. Read More
AgJunction, InfoAg 2014, Autosteer, GPS
Industry NewsAgJunction Launches Online Store, Low Cost Guidance Sys…
April 12, 2018
AgJunction today announced the opening of the HandsFreeFarm.com online store to bring low-cost, simple-to-use precision agriculture solutions direct to all Read More
aggateway
Business ManagementAgGateway Encourages Use of Standard Identifiers with A…
April 11, 2018
AgGateway, the non-profit organization with the mission to promote and enable the industry’s transition to digital agriculture, is offering a Read More
Remote-Soil-Sensing-Mapping
Imagery/SensingRemote Soil Sensing Enhances Precision Farming, Promote…
April 11, 2018
Precision agriculture management requires understanding soil at increasingly finer scales. Conventional soil sampling and laboratory analyses often lack this granularity Read More
Data ManagementREPORT: Bayer’s Digital Farming Business Slated f…
April 11, 2018
Germany’s Bayer plans to sell its digital farming business to BASF as part of changes to concessions it has offered Read More
Corn
Industry NewsSentera Announces New FieldAgent Features
April 11, 2018
Sentera announces the availability of high-fidelity crop stand, weed pressure mapping, spot scouting maps, and free local image stitching within Read More