Ceres Solutions Builds Business With VRA

GreenSeeker Sensor System

Few areas of the country were hit as hard by the drought of 2012 as central Indiana, cutting into yields and making it difficult to determine the real value of precision agriculture services. Ceres Solutions, a retailer that operates around some of the most challenged farmland in the state, worked hard to help growers manage through the tough times.

Ceres’ long time commitment to precision agriculture services keeps growers focused on the future, even when a drought serves as a significant obstacle to yield gains. Dan Weber, Ceres’ vice president of agronomy, says that variable rate fertilizer and lime have been a central focus of the company’s program since the company was formed in 2007.

“I’d say that about 70% of fertilizer and close to 100% of the lime we sell is applied by variable rate,” says Weber.

It starts with grid sampling, which is done the traditional way on 2.5 acre grids at a depth of eight inches. Getting the depth right consistently is important, and samplers use a power probe to ensure best uniformity in sampling.

Managing pH variability is a no brainer, says Weber. “We’re striving to make it as even as possible across the field, to get it at a consistent level and maintain it. It takes a few years to get that consistency, and variably applying lime to maintain that balance is just good use of the technology.”

As far as machinery to get the job done, Weber says they use a relatively equal balance of red, yellow and green equipment. “They all have the technology to get the job done and our tech guys have learned how to use them,” says Weber. In all, Ceres soil tests approximately 120,000 acres on an annual basis.

In addition to lime, potassium and phosphorus, Ceres is doing some work with variable rate nitrogen, specifically anhydrous ammonia. One of the Ceres locations is gaining experience with the GreenSeeker sensor technology to manage nitrogen application in season, and while the drought skewed the potential benefit of the technology Weber noted that is was “a good year for learning how to use it.”

Variable rate seeding is also starting to take hold, in particular with early technology adopters. Ceres is a Precision Planting dealer, and interest continues to increase on implementing the technology.

Finally, Ceres is having strong success with its tissue analysis program which it kicked off four years ago. “We take a tissue sample for analysis four times a year in corn, and three times a year in soybeans,” says Weber. “It’s really been great; we’re trying to identify that ‘hidden hunger’ in the plant and react while it  is still growing and we can do something about it.

“We also are using what we learn to develop the program for the next year,” he adds. For example, if a sulfur deficiency is identified, the grower could choose to apply it earlier in the season as a “preemerge” and not have to make an extra trip through the field.

Employing interns to run samples, more than 500 fields underwent the tissue analysis regimen. “The service is good for the farmer and for our business, says Weber. Yield response was good last year … not as good this year due to the drought, but the program is working.”

Leave a Reply

Guidance Stories
Farmers Edge Truck
AmericasFarmers Edge, Raven Announce Collaboration Agreement
May 9, 2018
Raven Industries and Farmers Edge announced today a marketing and collaboration agreement. The two companies are working together to develop Read More
Trimble-GFX-750-Display
GuidanceTrimble Introduces GFX-750 Display System with Advanced Guidance Controller
October 30, 2017
Trimble has introduced the Trimble GFX-750 display system for agriculture applications. The display system comes with the simple-to-install, roof-mounted NAV-900 Read More
Beacon
GuidanceDigiFarm VBN Announces Supplier Agreement with AGCO
September 7, 2017
DigiFarm VBN LLC, an agricultural technology company, announces it has signed a supplier agreement with AGCO Corp., a world-leading manufacturer Read More
Young Corn Field
GuidanceOutback Guidance Launches Hands-Free Farming Campaign at Farm Progress Show
August 30, 2017
Outback Guidance, a leader in automated steering and advanced precision farming solutions, and a part of AgJunction, Inc., is launching Read More
Trending Articles
JDandPessl
Sensors/IoTJohn Deere, Pessl Instruments Team Up to Create Opportunities
June 18, 2018
John Deere is best known for its line of tractors, combines, sprayers, and implements. However, in an effort to help Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key to Transforming Global Agriculture
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
InfoAg ConferenceThe InfoAg Conference Offers Early Bird Registration Discount
May 24, 2018
Since 1995, The InfoAg Conference has been the premier event for discussion and advancement of precision agriculture. The event, organized Read More
Ernie-Chappell-Screenshot
EventsEFC Systems Sponsorship Demonstrates Commitment to Continuing Education for Retail Dealerships
May 16, 2018
Enterprise software manufacturer EFC Systems, scholarship sponsor of the inaugural PrecisionAg® Professional Accelerator professional development conference this June in Brookings, Read More
EventsMeister Media Debuts Growing Innovations
May 10, 2018
As a service provider, you and your grower customers probably can agree on this much: While innovation abounds in agriculture, Read More
UCANR_booth_Food_IT_forum
EventsForum Calling All Innovators of Agriculture Technology
May 2, 2018
The challenges that come with feeding the world continue to grow. Luckily, so do advances in information technology that are Read More
Latest News
Industry NewsRaven Launching CR12 Field Computer in Europe this Week
June 19, 2018
Raven Industries announced the release of a new, larger field computer: the CR12. Utilizing the same functionality as the CR7 Read More
dropcopter
DronesNew York Apple Orchard Claims World First in Pollinatio…
June 18, 2018
Beak & Skiff Apple Orchard in LaFayette, NY, is the first orchard in the world to use drones to pollinate Read More
Farmer with iPad
Decision Support SoftwareAgrian Enhances Field Scouting App
June 18, 2018
Agrian has added a new feature to its robust field scouting app – a pest trap counting solution. The new Read More
AmericasMFA Precision Head Talks Precision Ag, Cover Crops at 2…
June 18, 2018
Although implicit to anyone that spends a good chunk of their career in agriculture, the link between advanced precision technology Read More
Iron Man
UncategorizedAgFunder News: Forget Self-Driving Tractors; Agricultur…
June 18, 2018
Marvel’s Iron Man suit might seem an unlikely source of inspiration for growers, writes Joseph Byrum on AgFunderNews.com. Once the Read More
Soil-Corn-plants-field
Data ManagementRemote Soil-Sensed Management Zones Help Increase Crop …
June 18, 2018
Accurate prescription maps are essential for effective variable rate technology (VRT) fertilizer application. Grid soil sampling is frequently used to Read More
JDandPessl
Sensors/IoTJohn Deere, Pessl Instruments Team Up to Create Opportu…
June 18, 2018
John Deere is best known for its line of tractors, combines, sprayers, and implements. However, in an effort to help Read More
computer-in-field
Business Management3 Questions to Ask When Looking for Your First Job in P…
June 18, 2018
Let me begin this column by extending my congratulations to all of my fellow students who have just graduated – Read More
Robotics/Labor SaversStine Seed Plunks Down $5 Million on Smart Ag’s D…
June 14, 2018
Stine Seed Farm has invested $5 million in Smart Ag Inc., an Iowa technology firm that has developed a full Read More
David-Perry-featured-image
AmericasIndigo Touts ‘New Approach to Agricultural R&…
June 13, 2018
Indigo, the Boston-based microbial crop technology startup that has raised more than $400 million, announced it is expanding its research Read More
Ag Drone
EventsAgTech Conference of the South Dedicated to Innovation,…
June 12, 2018
Join current and emerging agtech business leaders and investors at the AgTech Conference of the South, a premiere conference dedicated Read More
Munckhof Machinefabriek equipment
EuropeEurope: Precision Farming at Heart of Munckhof Deal
June 11, 2018
One of Europe’s oldest suppliers of machinery used in fruit production, the Dutch firm Munckhof Machinefabriek, has been purchased by Read More
Australian-Farmers
Australia/New ZealandCrunching the Ag-Tech Numbers Saves Time for Australian…
June 5, 2018
Time management is key on the Walker family’s farm, where a mix between cropping, commercial sheep and two studs means Read More
Drone-exhbitor-at-Drone-Show
AmericasDroneShow Highlights UAV Technology in Latin America
June 4, 2018
Editor’s note: The DroneShow Latin America is an annual trade fair hosted by MundoGEO, a media and communications company founded Read More
Imagery/SensingImagery in Agriculture: Time for a Reality Check
June 4, 2018
Where do I begin….I’ve been dealing with imagery in agriculture since I was 10 when my dad started Satshot. At Read More
AmericasNAAA Issues Drone Pilot Reminder: Watch Out For Aerial …
May 31, 2018
With more than 1 million UAVs registered with the FAA, it is vitally important for UAV operators to be aware Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key t…
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
CROO Robotics’ automated strawberry harvester
Specialty CropsGrowingProduce.com: Fruit Growers, It’s Time to Mechani…
May 30, 2018
If you’re into conspiracies, you might be interested to know that I have stumbled onto a doozy. And it looks Read More