Exploring AGCO’s Ever-Evolving Fuse Ecosystem

FUSE Farm Graphic
AGCO is building out its network of connected solutions and partnerships to keep machine and agronomic data flowing wherever its users dictate.

Submitted by AGCO

AGCO’s approach to precision farming is driven by its Fuse technology brand of products and services.

A large part of the Fuse ecosystem strategy, according to Ben Craker, Product Manager Data Partnerships and Standards, is the company’s ‘two pipe’ approach for handling both machine telemetry data as well as the all-important agronomic data coming off the combine. This two pipe approach is possible through AGCO’s partnership model.

AGCO Data Privacy Chart“It’s exclusive to us in the industry, that we split the data coming off the machine into two different paths. The data is actually handled very differently between those two different areas of focus,” he explains.

Released in 2009, AgCommand is AGCO’s telemetry product that collects real-time telemetry data Craker explains. “Where is my machine and how is it performing? Does it have any issues?’ — You can ping it and within seconds you can see where it is and what it is actually doing in the field. We refer to that as our machine data pipe because it doesn’t log data at as high a rate, but it is real-time information.”

With a new version of the system starting to roll out, AGCO is always looking for more partners to engage and help demonstrate the value of interconnectedness. The AgCommand API was officially announced this past summer at Farm Progress Show, opening the system up to approved third-party developers such as Trimble’s Connected Farm.

“We originally saw a lower than expected adoption rate — what we learned is many farmers don’t have time to sit around and look at a website to see where their machines are,” explains Craker. “Some might program in a few automated text messages such as getting notified when a tractor’s fuel falls below 10% to reduce downtime, but tasks like analyzing machine performance and optimum settings for fuel consumption are tasks farmers generally do not have time to do.”

This is where AGCO’s recently announced Fuse Connected Services comes in; AgCommand and other dealer tools allow the equipment dealer to leverage its deep knowledge of the machines and operational expertise to take on this task and help farmers optimize the equipment on their farms.

The AgCommand data “pipe” requires AGCO customers to opt-in to share the data streaming off the machine with AGCO and their dealer to enable services, but retain the ability to then opt-out at any time down the road.

Ben Craker, AGCO
Ben Craker, AGCO

“We ask the customers whether they are willing to share that information with us, because it obviously has a lot of value to both AGCO and the dealer. The dealer can use the data to monitor service intervals and the performance of the machine. The next time a customer comes in to buy a new machine, the history can be reviewed to make the best buying decision.”

For the AGCO dealer, having insight into data enables the dealer to take a lead role in providing maintenance and ensuring uptime, instead of expecting the farmer to do that.

From its viewpoint as a manufacturer, AGCO itself also has an interest in data, as the information can help the company in developing new solutions and monitoring the overall health of machines in the field.

The Other Data Pipe

The second data pipe is the agronomic data, which Craker likens to a grower’s “secret sauce.”

“The agronomic data is all of their task files, including as-planted and as-applied records, yield files, and anything you set up in the terminal to record a job as task data. This is generally more sensitive to farmers,” he explains. “We recognize growers want and need a high degree of choice and privacy with how their data is handled, which is why we are really hands-off with this data.”

The agronomic pipe got its start on the Fendt equipment line via AGCO’s on-board documentation and data transfer product, VarioDoc, in 2010.

“We send agronomic data through our products VarioDoc and Task Doc, as well as the recently announced mobile app called Go-Task, which enable wireless transfer of task files so growers can avoid having to plug in a USB stick and remember to take it with them. Wireless transfer streamlines the whole process and mitigates the risk of lost data.”

“These products also create a direct link between the machine and the grower’s software platform of choice,” he continues. “This link is contracted out to a third-party server so we have no access to data in this pipe at all – it works almost like an email exchange server – once the data leaves the machine terminal it sits on that server until the grower’s FMIS (Farm Management Information System) pulls it off that server, and then it’s deleted every step of the way, so AGCO doesn’t hold it or aggregate it or analyze it or anything; we’re just facilitating the transfer.”

AGCO is in the midst of discussions with most major FMIS providers in North America and Europe with expected announcements to come later in the year. Simply facilitating wireless transfer of agronomic data is a key pillar of AGCO’s Fuse strategy, as evidenced by its inclusion in the recent Ag Data Coalition announced at Commodity Classic. AGCO’s participation in AgGateway is another initiative that supports its data management philosophy as well.

“We are active leaders in industry organizations like AgGateway which work to standardize data formats and API connections among other things because right now every connection is a little bit different,” Craker says. “When data becomes more standardized it will be a lot easier for growers and ag service providers because the API will be built. Developers then just have to enable access to it. Collaborations like AgGateway’s open source project ADAPT will really help speed up that process.”

AGCO Fuse Ecosystem
AGCO is working with third-party developers across the industry to ensure third-party compatibility with its data offerings and equipment. Click to enlarge.

Hardware partnerships on the guidance side of things also make up an important aspect of AGCO’s Fuse ecosystem.

“We’ve announced a new system where you can select which GPS receiver you get from the factory – whether it is a Topcon, Trimble or NovAtel receiver,” explains Craker. “That flexibility is a big deal for anyone using guidance systems.”

Connecting with sensors, such as NDVI or multi-spectrum drones or other aerial imagery providers is yet another area the Fuse strategy is currently driving.

AGCO calls this collaboration model the ‘open approach to precision farming.’

“We are laser focused on building the best machine we can, not trying to be everything to everyone,” says Craker. That’s why AGCO is building an open architecture and joining forces with others in the industry and setting defined ways of connecting in to new technologies. It’s all about constantly expanding our network and thereby creating more and more choices for growers to farm the way they want.”

Topics:

Leave a Reply

Professionals Stories
Purdue Online Course
ProfessionalsPurdue University’s Online Precision Ag Course Receives Award
April 25, 2017
An online course offered by Purdue University’s Agronomy e-Learning Academy, Precision Agriculture, has received the 2017 Digital Education Excellence in Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk Averse Marketplace
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Case IH Autonomous concept vehicle
ProfessionalsOpinion: What the Heck is A.I. Going to do for Agriculture?
April 24, 2017
Let’s pause from the daily toils of ag for a minute and start thinking about the future. In a very Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link Up
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Trending Articles
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
Soybean Closeup
Ag Tech GlobalPrecision Agriculture Helps Brazilian Farmers Top 90-Bushel Soybean Yield
April 5, 2017
In the 2016/2017 harvest, the Mato Grossense Institute of Economics (IMEA) estimated that the largest soybean state in Brazil will Read More
Grower Retaile iPad
ProfessionalsField Scouting Apps Boost Efficiency, Speed
March 31, 2017
Scouting is one of the most critical services that ag retailers and consultants can offer their grower-customers. The need for Read More
Bruce Rasa corn AgVoice app
Data ManagementVoice-To-Data Tool Shows Promise For Scouting
March 24, 2017
See it, speak it, record it. No pens, no paper, no lost information. In a nutshell that’s what Bruce Rasa Read More
Downed Drone
DronesOpinion: The Agricultural Drone War Is Over, And They Lost
March 15, 2017
If you are late to the aerial imagery party and think that agricultural drones are the vehicle that are the Read More
Latest News
Purdue Online Course
ProfessionalsPurdue University’s Online Precision Ag Course Re…
April 25, 2017
An online course offered by Purdue University’s Agronomy e-Learning Academy, Precision Agriculture, has received the 2017 Digital Education Excellence in Read More
Nuffield Scholarship
Ag Tech GlobalNuffield: Promoting the Diffusion of Knowledge of Preci…
April 24, 2017
Recently, I had the opportunity to meet John Stevenson, a 2016 Nuffield Australia Scholarship winner.  As part of the scholarship, John Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk A…
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Case IH Autonomous concept vehicle
ProfessionalsOpinion: What the Heck is A.I. Going to do for Agricult…
April 24, 2017
Let’s pause from the daily toils of ag for a minute and start thinking about the future. In a very Read More
Imagery ipad
Imagery/SensingNew Opportunities with In-season Imagery?
April 24, 2017
When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link …
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Retailer Grower Tractor
ProfessionalsAg Attorney: Sorry Right to Repair Advocates, But You&#…
April 21, 2017
(via AgLaw.us) This recent article on Motherboard is getting a lot of press: “Why American Farmers are Hacking Their Tractors Read More
ProfessionalsAgFunder: Clean Seed’s Wireless Smart Seeder is Set to …
April 21, 2017
(Via AgFunderNews.com) Heard of Clean Seed Capital Group? No? You will very soon because this Canadian company has been quietly Read More
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Sentera software
Decision Support SoftwareSentera Launching Field-Edge Plant Population Analysis …
April 20, 2017
Sentera is excited to announce the launch of its closed beta for field-edge Plant Population Analysis, available through its AgVault Read More
Data ManagementFarm Market iD Launches Sales & Marketing Platform
April 20, 2017
Following Farm Market iD’s February 2017 introduction of FieldVision, its mobile data-delivery platform, the company announced today its newest online Read More
Data ManagementInnovation Series Highlights: The Weather Company’…
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Data ManagementInnovation Series Highlights: EFC Systems & 5 Facto…
April 19, 2017
Ernie Chappell of EFC Systems discusses five factors impacting the ag retail industry, the competitive advantages of enhanced customer engagement Read More
Moo monitor
Sensors/IoTUsing IoT to Increase Efficiency, Productivity for Live…
April 19, 2017
When it comes to managing livestock and feed, the goal for every farmer is to be as efficient and productive Read More
corn field
Ag Tech GlobalPrecision Ag Technology Making a Difference in Brazil
April 19, 2017
Editor’s note: Rodrigo Trevisan is Coordinator of Precision Agriculture at Terra Santa Agro in Brazil, where he is responsible for the development Read More
Precision Application Field sprayer
Tools & Smart Equipment5 Ways Precision Application Is Creating Opportunities …
April 19, 2017
Throughout the years, precision agriculture has facilitated improvements to farming equipment, from auto-steer on combines to variable rate seeding on Read More
Ag Tech GlobalGrowingProduce.com: BASF Licenses CRISPR-Cas9 Technolog…
April 18, 2017
(Via GrowingProduce.com) BASF recently announced that it has reached a global licensing agreement with the Broad Institute of MIT and Read More
Ag Tech GlobalGrowingProduce.com Analysis of Recent Farm TED Talks
April 18, 2017
The up-and-coming generation of farmers, and those following them, will face some big questions as they span their careers, writes Read More