Veris’ electrical conductivity (EC) system for grading soil types has endured for years on the strength of its true believers and slow, steady growth. Used as the foundational test for zone management schemes, Veris has gained users with the increasing popularity of zone management, coupled with the expansion of the system’s capabilities.
Veris also gained a nice market boost last August when it announced a partnership with The Climate Corporation. High resolution soil maps from Veris on-the-go soil sensors are now a key data layer for the agronomic models in the Climate FieldView platform.
“Lots of folks know us as the EC technology,” admits Tyler Lund, Director of Sales and Marketing, “But now we can provide data on organic matter, and on the go pH — it’s a more complete view of the character of the soil in a field.”
As zone management increases in popularity, and input costs continue to increase, Lund says it’s critical for agronomists and consultants to have as deep of an understanding of the soil as possible. “When you’re talking to the farmer about his fields, you have to be able to tell the difference between high-and-low performing areas of the field, and make the right recommendations about hybrids and varieties and seeding rates,” says Lund. “If your discussion doesn’t match up to the farmer’s experience, they won’t have faith in your recommendation. Veris data makes it possible to manage zones and variability effectively.”