SST’s Matt Waits: Innovative Data Solutions Key to Transforming Global Agriculture

Matt-Waits-SST
Matt Waits, SST Software

Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set to transform global data capabilities and decision making for agriculture retailers.

Matt Waits, CEO of SST Software, has hailed the acquisition as instrumental in delivering future productivity gains for the entire supply chain. “In Proagrica, we have found an independent partner that has the vision and means to enact our ambitious strategies for strengthening agronomist-to-grower relationships,” he said. “Now that we are one company, we will be working to connect the supply chain for the benefit of all parties.”

What Does This Mean for SST Customers?

Proagrica represents a truly independent offering to the market, unlocking the value of data through seamless and trusted integration across the agricultural supply chain. The combined offering of Proagrica and SST brings opportunities to all participants in agriculture.

“Integrating the SST and Proagrica solutions is the first priority,” Waits said. “However, it is critically important that we tightly interface with other solutions providers in the market as well. Proagrica’s integration framework links these solutions together, giving all levels of management within a company the necessary oversight of their data to best run their business.“

There has been a major disconnect at the ag retail level between business solutions, back-end agronomy information, and precision ag tools. Waits is aware of these issues across the global supply chain and asserts that Proagrica’s mission grants unparalleled connectivity. “Our solutions unify retailers, growers, and agronomists under a centralized data hub. This is vital, not only for boosting efficiency and profits, but for industry and business growth across the world. Proagrica is strong in the UK, Europe, Australia, and South Africa, and SST is strong in North and South America and Australia, so by combining forces we will be able to stimulate change globally.”

Tackling Issues in the industry

Over the last two decades, SST Software have become recognized as leading experts in structuring and managing data for the agricultural industry, with widespread usage of applications such as SST Summit and Sirrus. Proagrica, experts in systems and data integration, are committed to delivering an integrated and collaborative supply chain for the agriculture industry, with data-driven support solutions and actionable insight to drive business growth.

The Future for Data

Waits sees Proagrica’s integrated data solutions as more than just innovative – they’re essential. “Data is going to impact agriculture more than anything else in the 21st century,” Waits said. “Farmers will use their data to apply the right products, at the right rates, and at the right time; distributors will use data to properly buy inputs and to position them properly; manufacturers will use data to improve the way they manufacture and recommend the use of their products.

“Today, as an industry, we are collecting data at a hugely increasing rate,” Waits added. “Currently, however, I would say 90% of the collected data is wasted by not using it to guide decisionmaking either on the farm or higher in the supply chain. Despite advancements in electronic communication across agriculture, the uptake of integration technology has been relatively slow, largely due to lack of trust between participants, and the lack of standards around data management.”

Proagrica and SST believe that farmers, agronomists, and everyone in the supply chain should own and control the data they collect but capitalize on each other’s strengths to interpret and execute plans based on that data. Waits extended an invitation on behalf of Proagrica and SST to those in the agricultural industry to benefit from the opportunity this global transformation presents: “Our solution makes data work for you. For our customers, this means a significant step forward in business intelligence and analytic insight, with the capability to transform business for the ag retail sector and all within the supply chain.”

Visit www.proagrica.com to learn how data solutions can boost your efficiency and profitability or come see our team at The AgGateway Mid-Year Meeting or at The InfoAg Conference in July.

Leave a Reply

Decision Support Software Stories
Farmer with iPad
Decision Support SoftwareAgrian Enhances Field Scouting App
June 18, 2018
Agrian has added a new feature to its robust field scouting app – a pest trap counting solution. The new Read More
Farmers Edge Truck
AmericasFarmers Edge, Raven Announce Collaboration Agreement
May 9, 2018
Raven Industries and Farmers Edge announced today a marketing and collaboration agreement. The two companies are working together to develop Read More
Agronomist with iPad
Decision Support SoftwareAg Tech Mobile Tools: Talkin’ Climate’s New Seed Scripting Platform
May 7, 2018
It’s reportedly been a busy spring down at The Climate Corporation offices in Creve Coeur, MO, a tony bedroom community Read More
Data ManagementREPORT: Bayer’s Digital Farming Business Slated for BASF Takeover
April 11, 2018
Germany’s Bayer plans to sell its digital farming business to BASF as part of changes to concessions it has offered Read More
Trending Articles
JDandPessl
Sensors/IoTJohn Deere, Pessl Instruments Team Up to Create Opportunities
June 18, 2018
John Deere is best known for its line of tractors, combines, sprayers, and implements. However, in an effort to help Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key to Transforming Global Agriculture
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
InfoAg ConferenceThe InfoAg Conference Offers Early Bird Registration Discount
May 24, 2018
Since 1995, The InfoAg Conference has been the premier event for discussion and advancement of precision agriculture. The event, organized Read More
Ernie-Chappell-Screenshot
EventsEFC Systems Sponsorship Demonstrates Commitment to Continuing Education for Retail Dealerships
May 16, 2018
Enterprise software manufacturer EFC Systems, scholarship sponsor of the inaugural PrecisionAg® Professional Accelerator professional development conference this June in Brookings, Read More
EventsMeister Media Debuts Growing Innovations
May 10, 2018
As a service provider, you and your grower customers probably can agree on this much: While innovation abounds in agriculture, Read More
UCANR_booth_Food_IT_forum
EventsForum Calling All Innovators of Agriculture Technology
May 2, 2018
The challenges that come with feeding the world continue to grow. Luckily, so do advances in information technology that are Read More
Latest News
Industry NewsRaven Launching CR12 Field Computer in Europe this Week
June 19, 2018
Raven Industries announced the release of a new, larger field computer: the CR12. Utilizing the same functionality as the CR7 Read More
dropcopter
DronesNew York Apple Orchard Claims World First in Pollinatio…
June 18, 2018
Beak & Skiff Apple Orchard in LaFayette, NY, is the first orchard in the world to use drones to pollinate Read More
Farmer with iPad
Decision Support SoftwareAgrian Enhances Field Scouting App
June 18, 2018
Agrian has added a new feature to its robust field scouting app – a pest trap counting solution. The new Read More
AmericasMFA Precision Head Talks Precision Ag, Cover Crops at 2…
June 18, 2018
Although implicit to anyone that spends a good chunk of their career in agriculture, the link between advanced precision technology Read More
Iron Man
UncategorizedAgFunder News: Forget Self-Driving Tractors; Agricultur…
June 18, 2018
Marvel’s Iron Man suit might seem an unlikely source of inspiration for growers, writes Joseph Byrum on AgFunderNews.com. Once the Read More
Soil-Corn-plants-field
Data ManagementRemote Soil-Sensed Management Zones Help Increase Crop …
June 18, 2018
Accurate prescription maps are essential for effective variable rate technology (VRT) fertilizer application. Grid soil sampling is frequently used to Read More
JDandPessl
Sensors/IoTJohn Deere, Pessl Instruments Team Up to Create Opportu…
June 18, 2018
John Deere is best known for its line of tractors, combines, sprayers, and implements. However, in an effort to help Read More
computer-in-field
Business Management3 Questions to Ask When Looking for Your First Job in P…
June 18, 2018
Let me begin this column by extending my congratulations to all of my fellow students who have just graduated – Read More
Robotics/Labor SaversStine Seed Plunks Down $5 Million on Smart Ag’s D…
June 14, 2018
Stine Seed Farm has invested $5 million in Smart Ag Inc., an Iowa technology firm that has developed a full Read More
David-Perry-featured-image
AmericasIndigo Touts ‘New Approach to Agricultural R&…
June 13, 2018
Indigo, the Boston-based microbial crop technology startup that has raised more than $400 million, announced it is expanding its research Read More
Ag Drone
EventsAgTech Conference of the South Dedicated to Innovation,…
June 12, 2018
Join current and emerging agtech business leaders and investors at the AgTech Conference of the South, a premiere conference dedicated Read More
Munckhof Machinefabriek equipment
EuropeEurope: Precision Farming at Heart of Munckhof Deal
June 11, 2018
One of Europe’s oldest suppliers of machinery used in fruit production, the Dutch firm Munckhof Machinefabriek, has been purchased by Read More
Australian-Farmers
Australia/New ZealandCrunching the Ag-Tech Numbers Saves Time for Australian…
June 5, 2018
Time management is key on the Walker family’s farm, where a mix between cropping, commercial sheep and two studs means Read More
Drone-exhbitor-at-Drone-Show
AmericasDroneShow Highlights UAV Technology in Latin America
June 4, 2018
Editor’s note: The DroneShow Latin America is an annual trade fair hosted by MundoGEO, a media and communications company founded Read More
Imagery/SensingImagery in Agriculture: Time for a Reality Check
June 4, 2018
Where do I begin….I’ve been dealing with imagery in agriculture since I was 10 when my dad started Satshot. At Read More
AmericasNAAA Issues Drone Pilot Reminder: Watch Out For Aerial …
May 31, 2018
With more than 1 million UAVs registered with the FAA, it is vitally important for UAV operators to be aware Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key t…
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
CROO Robotics’ automated strawberry harvester
Specialty CropsGrowingProduce.com: Fruit Growers, It’s Time to Mechani…
May 30, 2018
If you’re into conspiracies, you might be interested to know that I have stumbled onto a doozy. And it looks Read More