University of Illinois 5-Part Series To Explore Big Data In Agriculture

Big Data — the current buzzword of choice. Today it’s very easy to be overwhelmed by the hype promoting Big Data. Farm media, newspapers and general media, and conference speakers all extol the future transforming effects of Big Data, stressing that “Big Data will be essential to our future, whatever it is.” The goal of this article, and the series of five that follow, is to begin to unravel that “whatever it is” factor for agriculture.

We’ll definitely explore “whatever it is” from a managerial, not a computer science, perspective. Potential implications for agriculture will be the primary emphasis of the following set of articles:

Big Data: More Than a Lot of Numbers! This article emphasizes the role of analytics enabling the integration of various data types to generate insights. It stresses that the “Big” part of Big Data is necessary but it’s the “Data” part of Big Data that’s likely to affect management decisions.

Precision Ag: Not the Same as Big Data But…Today, it’s easy to be confused by the two concepts, Precision Ag and Big Data. In addition to briefly reviewing the impact of Precision Ag, this article stresses that Big Data is much more than Precision Ag. However, Precision Ag operations often will generate key elements of the data needed for Big Data applications.

Big Data in Farming: Why Matters! Big Data applications generally create predictions based on analysis of what has occurred. Uncertainty in farming, based in biology and weather, means that the science of agriculture (the Why) will need to be integrated within many of the sector’s Big Data applications.

Big Data: Alive and Growing in the Food Sector! Big Data already is being extensively employed at the genetics and consumer ends of the food and ag supply chain. This article will stress the potential for capabilities and knowledge generated at these levels to affect new opportunities within production agriculture.

A Big Data Revolution: What Would Drive It? Management within farming historically has been constrained by the fundamental reality that the cost of real-time measurement of farming operations exceeded the benefits from doing so. Sensing capabilities (from satellites, to drones, to small-scale weather monitors, to soil moisture and drainage metering) now being implemented will materially lessen that constraint. Doing so will create data streams (or is it floods?) by which Big Data applications can profoundly alter management on the farm.

A Big Data Revolution: Who Would Drive It? Over the last 30 years, novel applications of information technology have caused strategic change in many sectors of the economy. This article draws on those experiences to inform our thinking about the potential role of Big Data as a force for change in agriculture.

Big Data: More Than a Lot of Numbers!

Innovation has been critical to increased agricultural productivity and to support of an ever increasing global population. To be effective, however, each innovation had to be understood, adopted, and adapted by farmers and other managers. Although Big Data is relatively new, it is the focus of intense media speculation today. However, it is important to remember that Big Data won’t have much impact unless it too is understood, adopted and adapted by farmers and other managers. This article provides several perspectives to support that process.

Read the first entry in Steve Sonka and Yu-Tien Cheng’s series over at farmdocdaily.illinois.edu.

Academic Citation: Sonka, S., and Y.-T., Cheng. “Big Data: More Than a Lot of Numbers!” farmdoc daily (5):201, Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, October 29, 2015.

Leave a Reply

Data Management Stories
Data ManagementBlockchain: Making Data Cleaner, More Secure
January 16, 2018
Probably most professionals who deal with business data have at least heard the term “blockchain” bantered about as potentially the Read More
Soybean-field-clouds-Photo-courtesy-of-Earl-R-Shumaker
Data ManagementBetting on Rain? The Accuracy and Reliability of Precipitation Forecasts
January 16, 2018
For you sports junkies out there, if I could prove to you that I can correctly predict winners and losers Read More
Data ManagementAgGateway Grain Traceability Proof-of-Concept Seeks Industry Participation
January 15, 2018
AgGateway’s Precision Agriculture and Grain & Feed councils have issued a call for participation for a proof-of-concept initiative in AgGateway’s Read More
John-Deere-Cab-GPS
Data ManagementPrecision Ag Hardware and Software: A Little Off-Season Maintenance Goes A Long Way
January 11, 2018
All service technicians have heard this line. Most often when spring makes its anticipated return to our lives. It is Read More
Trending Articles
John-Deere-Cab-GPS
Data ManagementPrecision Ag Hardware and Software: A Little Off-Season Maintenance Goes A Long Way
January 11, 2018
All service technicians have heard this line. Most often when spring makes its anticipated return to our lives. It is Read More
Anez-Consulting-Paul-Anez-and-Michael-Dunn
Service ProvidersAnez Consulting: Focus On Fertility
January 9, 2018
Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic Read More
Agrishow2017
Americas5 Best Ag Tech Shows in Brazil
January 8, 2018
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a Read More
Farmer and computer
Service ProvidersPrecision Agriculture Writers Wanted To Join Our Team in 2018
December 10, 2017
About The Opportunity: PrecisionAg.com is looking for people to join our team in 2018 and submit original content to our Read More
Harvested-Corn-Field-Clouds
Data ManagementWeather Services Advance Precision Agriculture
December 4, 2017
Some estimates suggest over half of growers’ activities are impacted by weather conditions, from field workability to fertility management to harvest Read More
Wheat-an-oats-Daniel-X-ONeil
Data ManagementWill Open-Source Finally Unlock Ag Technology’s Potential?
November 28, 2017
To Aaron Ault’s eyes, ag technology right now is something like a walled garden — not unlike the Microsoft of Read More
Latest News
Data ManagementBlockchain: Making Data Cleaner, More Secure
January 16, 2018
Probably most professionals who deal with business data have at least heard the term “blockchain” bantered about as potentially the Read More
Soybean-field-clouds-Photo-courtesy-of-Earl-R-Shumaker
Data ManagementBetting on Rain? The Accuracy and Reliability of Precip…
January 16, 2018
For you sports junkies out there, if I could prove to you that I can correctly predict winners and losers Read More
center-pivot-irrigation-drop-sprinklers-on-corn
Precision IrrigationFinding Your Precision Ag Mindset
January 15, 2018
A precision mindset is the most important requirement for successful precision ag technology adoption. One of my first VRI (variable Read More
Drone-and-operator-Photo-courtesy-of-Kray-Technologies
DronesCrop Protection Application by Drone: A Q&A with Kr…
January 15, 2018
January is a busy month for agricultural companies. It’s a month that strong sales can set the mood for the Read More
Data ManagementAgGateway Grain Traceability Proof-of-Concept Seeks Ind…
January 15, 2018
AgGateway’s Precision Agriculture and Grain & Feed councils have issued a call for participation for a proof-of-concept initiative in AgGateway’s Read More
John-Deere-Cab-GPS
Data ManagementPrecision Ag Hardware and Software: A Little Off-Season…
January 11, 2018
All service technicians have heard this line. Most often when spring makes its anticipated return to our lives. It is Read More
Corn-Planter
Grower Services & SolutionsCorn Planter: The Train of Consequences
January 11, 2018
It’s always planter season in our shop but now that harvest is done the corn planter is the next piece Read More
Robotics/Labor SaversSmart Ag Announces Driverless Tractor Automation Platfo…
January 11, 2018
An Iowa technology company has unlocked the tremendous potential for automation in agriculture by developing the first cloud-based platform for Read More
Anez-Consulting-Paul-Anez-and-Michael-Dunn
Service ProvidersAnez Consulting: Focus On Fertility
January 9, 2018
Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic Read More
Agrible
Grower Services & SolutionsAgrible to Launch Retailer Services in 2018
January 9, 2018
It’s a new year, which means new market challenges. Full service retailers are searching for ways to differentiate themselves and Read More
jeremy-speaking
Grower Services & SolutionsGrower and Precision Ag Services: Opportunities Lost
January 9, 2018
I often spend time with growers, talking about their operations, and the processes they go through each season to do Read More
Winters-Farming-farm-manager-Alex-Bergwerff-and-Ranch-Systems-marketing-and-business-development-manager-Hylon-Kaufmann
Precision IrrigationInside California Irrigation: Winters Farming
January 9, 2018
As many of us already know, almonds tend to get a bad rap for their water-use efficiency — or some Read More
Sentera software
DronesSentera Offering Elevation Data Mapping Via AgVault
January 9, 2018
Sentera announces the availability of elevation maps within the Sentera AgVault platform, offering agronomists, crop consultants, and growers additional field Read More
Industry NewsRaven, South Dakota State University Link Up: What You …
January 9, 2018
On Tuesday afternoon Raven and South Dakota State University (SDSU) held a press conference on the SDSU campus in Sioux Read More
Agrishow2017
Americas5 Best Ag Tech Shows in Brazil
January 8, 2018
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a Read More
Aarav-Unmanned-Systems-team
Asia12 Indian Agritech Startups to Watch Out For in 2018
January 3, 2018
Farming is a profession of hope. And India holds the record for the second-largest agricultural land in the world, with Read More
Amazone-Amaspot
Australia/New ZealandAmazone Set to Release Weed-Detecting Sprayer in Austra…
January 2, 2018
European farm machinery giant Amazone is set to release its UX trailed weed-detecting sprayer in Australia, which it says can Read More
drone-wheat-field
DronesAgricultural Drones: From Detection to Diagnosis
January 2, 2018
There is not a remote sensing platform that is innately better at all things: satellites, manned aircraft, and unmanned aerial Read More