The Power Of Precision

The SoilWarrior N can deliver anhydrous ammonia and liquid or dry fertilizer.
The SoilWarrior N can deliver anhydrous ammonia and liquid or dry fertilizer.

The ag retail industry is in a state of transition as farm operations continue to consolidate. Ron Farrell, a consultant with Farrell Growth Group, LLC, says that as consolidation continues, it is likely that about 20% of U.S. crop acres will be farmed by growers who will prefer to buy direct and apply their own fertilizer and crop protection products; another 20% of the acres will be smaller farms where the operator is also employed off-farm and will require additional support services from their farm supplier; and the remaining 60% will be farmed by growers looking for more sophisticated risk management and precision agriculture services from their ag retailers.

Do you expect to offer more precision ag services to your customers within the next 5 years?

View Results

Loading ... Loading ...

Recent surveys have found that more than 80% of ag retailers see their grower-customers doing more precision agriculture in the next five years. “As commodity prices drop to more sustainable levels, growers will focus on maximizing their return per dollar invested. Precision ag provides the best opportunity to do that,” says Farrell.

Retailers who help growers determine the most viable practices through precision ag data analysis, on-farm research and custom precision services will gain business, according to Farrell. “The ag retail industry is segmenting as quickly as farmers are consolidating. Those retailers that build up their team to be knowledgeable on all components of precision ag and on maximizing return on investment will thrive. Those that don’t will struggle to maintain business in this sector,” he says.

Besides investing in data analysis, retailers are helping growers evaluate new agronomic practices that build on precision capabilities. Custom strip tillage and fertilizer placement is a new precision offering by some ag retailers. These retailers have invested in strip tillage equipment because it fits well with their variable-rate fertilizer programs, it provides agronomic advantages and it shows their leadership in helping growers experience and evaluate new technologies.

For example, two years ago United Farmers Cooperative (UFC) in York, NE, leased a SoilWarrior strip tillage machine with a real-time kinematic (RTK) steerable fertilizer cart for research and custom application purposes. The yield advantage for strip tillage compared to no-till and conventional tillage ranged from 10 to 15 bushels per acre in the on-farm trials it conducted for customers in 2012.

Building On Precision Capabilities

“As we help our growers increase yields, we are focused on getting nutrients placed in the right location. We aren’t just applying nutrients, but placing them where they will have the greatest impact to yield and greatest economic benefit,” says Mike Zwingman, lead analyst of agronomy research for UFC. “The advancements that the SoilWarrior brings in nutrient placement can help growers advance their yields, lower their nutrient use and manage their environment better than ever before.”

Timeliness is another reason to offer custom strip tillage fertilizer application, according to Matt Richmond, Midwest regional field technology specialist with the Wilbur-Ellis Co., Onida, SD. “Farmers are covering more acres and with the planting window so short, they don’t want to be slowed down by applying fertilizer with the planter,” he says. “It also allows us to hit higher rates of fertilizer for increased corn yield goals.”

Kevin Born, CEO of Environmental Tillage Systems (ETS) says: “We are seeing more interest by ag retailers to add strip tillage with precision fertilizer application to their custom services. It dovetails with retailers’ precision ag services and it provides another revenue source. Most importantly, they are introducing growers to an innovative technology that improves yields and nutrient efficiency.”

Interest by ag retailers and large growers alike has caused ETS to build its largest SoilWarrior machine yet. The new 60-foot, 24-row SoilWarrior N simultaneously delivers anhydrous and liquid or dry fertilizer at a speed of up to eight miles per hour. Equipped with three variable-rate dry fertilizer tanks, the SoilWarrior N easily adapts to fertilizer formulation changes based on soil conditions, the calendar and comparative prices of various nutrients.

Leave a Reply

Data Management Stories
Data ManagementChecking the Box: FBN Garners Ag Data Transparent Certification
May 30, 2018
Farmers Business Network (FBN) recently completed Ag Data Transparent (ADT) third-party certification, affirming that the FBN network’s data and analytics Read More
CAMP3-team
Data ManagementHow AI, Data and Voice Analysis May Transform Farming — And Grow a New Industry in the South
May 22, 2018
In 2015, an estimated $800 million worth of crops in Georgia — a number that amounted to about 13.8% of Read More
Farmer-tablet
Data ManagementWhen It Comes to Farm Data, How Good Is ‘Good Enough’?
May 21, 2018
Ron Farrell, a frequent sounding board for my wacky ideas and a source of ongoing encouragement to stay the course Read More
Data ManagementDigital Farming: Keep It Simple Analytics
May 15, 2018
In previous articles, I tried to lay out some logical components and processes that enable digital farming to get inside Read More
Trending Articles
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key to Transforming Global Agriculture
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
InfoAg ConferenceThe InfoAg Conference Offers Early Bird Registration Discount
May 24, 2018
Since 1995, The InfoAg Conference has been the premier event for discussion and advancement of precision agriculture. The event, organized Read More
Ernie-Chappell-Screenshot
EventsEFC Systems Sponsorship Demonstrates Commitment to Continuing Education for Retail Dealerships
May 16, 2018
Enterprise software manufacturer EFC Systems, scholarship sponsor of the inaugural PrecisionAg® Professional Accelerator professional development conference this June in Brookings, Read More
EventsMeister Media Debuts Growing Innovations
May 10, 2018
As a service provider, you and your grower customers probably can agree on this much: While innovation abounds in agriculture, Read More
UCANR_booth_Food_IT_forum
EventsForum Calling All Innovators of Agriculture Technology
May 2, 2018
The challenges that come with feeding the world continue to grow. Luckily, so do advances in information technology that are Read More
Farm-Storm-Clouds-Photo-Eden-Hills
Data ManagementThe Precipitation Problem in Agriculture
April 17, 2018
Precipitation is arguably the most important agricultural weather parameter, yet it is the most difficult variable to precisely measure. For Read More
Latest News
Robotics/Labor SaversStine Seed Plunks Down $5 Million on Smart Ag’s D…
June 14, 2018
Stine Seed Farm has invested $5 million in Smart Ag Inc., an Iowa technology firm that has developed a full Read More
David-Perry-featured-image
AmericasIndigo Touts ‘New Approach to Agricultural R&…
June 13, 2018
Indigo, the Boston-based microbial crop technology startup that has raised more than $400 million, announced it is expanding its research Read More
Ag Drone
EventsAgTech Conference of the South Dedicated to Innovation,…
June 12, 2018
Join current and emerging agtech business leaders and investors at the AgTech Conference of the South, a premiere conference dedicated Read More
Munckhof Machinefabriek equipment
EuropeEurope: Precision Farming at Heart of Munckhof Deal
June 11, 2018
One of Europe’s oldest suppliers of machinery used in fruit production, the Dutch firm Munckhof Machinefabriek, has been purchased by Read More
Australian-Farmers
Australia/New ZealandCrunching the Ag-Tech Numbers Saves Time for Australian…
June 5, 2018
Time management is key on the Walker family’s farm, where a mix between cropping, commercial sheep and two studs means Read More
Drone-exhbitor-at-Drone-Show
AmericasDroneShow Highlights UAV Technology in Latin America
June 4, 2018
Editor’s note: The DroneShow Latin America is an annual trade fair hosted by MundoGEO, a media and communications company founded Read More
Imagery/SensingImagery in Agriculture: Time for a Reality Check
June 4, 2018
Where do I begin….I’ve been dealing with imagery in agriculture since I was 10 when my dad started Satshot. At Read More
AmericasNAAA Issues Drone Pilot Reminder: Watch Out For Aerial …
May 31, 2018
With more than 1 million UAVs registered with the FAA, it is vitally important for UAV operators to be aware Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key t…
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
CROO Robotics’ automated strawberry harvester
Specialty CropsGrowingProduce.com: Fruit Growers, It’s Time to Mechani…
May 30, 2018
If you’re into conspiracies, you might be interested to know that I have stumbled onto a doozy. And it looks Read More
Service ProvidersDeere Launches Bale Mobile App with Hay and Forage Yiel…
May 30, 2018
John Deere introduces its Bale Mobile app to help hay and forage producers get detailed information, improve efficiency, identify bale Read More
AGCO White planter 9800VE
Service ProvidersPrecision Planting Announces Ready Row Unit Planter Cus…
May 30, 2018
Precision Planting is reportedly making it easy and affordable for farmers to upgrade and customize their planters for their farms Read More
Data ManagementChecking the Box: FBN Garners Ag Data Transparent Certi…
May 30, 2018
Farmers Business Network (FBN) recently completed Ag Data Transparent (ADT) third-party certification, affirming that the FBN network’s data and analytics Read More
Industry NewsAGCO Forms Development Partnership with AgIntegrated
May 29, 2018
AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment solutions, has announced a development partnership with agricultural technology company Read More
AmericasWilbur-Ellis’ Vradenburg: ‘Complexity of Ag Is Going to…
May 29, 2018
  Wilbur-Ellis announced earlier this month that Dan Vradenburg, longtime Agribusiness division president, will take on a new role in Read More
PrecisionHawk-drone-flies-over-strawberry-field
DronesHow High-Flying Technology Can Be a Game-Changer for Be…
May 29, 2018
Imagine waking up to find that Mother Nature cursed your crop with monsoon-like rains, writes Karli Petrovic on GrowingProduce.com. Despite Read More
Robotic-Field-Scanner
Robotics/Labor SaversChange is Coming to the Fruit Industry: Mechanization i…
May 29, 2018
When it comes to the mechanization of the fruit industry, and the overall goal of reducing reliance on laborers who Read More
Galileo-GNSS-Satellite
AmericasMajor GNSS Project to Boost Potential for ‘Satellite’ F…
May 29, 2018
The University of Nottingham is working with Brazilian and EU partners to solve atmospheric interference problems that hamper satellite-based positioning Read More