Spectrum Technologies Inc. a leading provider of award winning plant and turf measurement technologies, today announced that it has appointed Alicia Gillman as Director of Marketing. Gillman will oversee the development of diagnostic marketing strategies in alignment with company objectives to drive revenue. In addition, she will spearhead Spectrum’s marketing communications and lead advertising efforts to grow customer relationships.
“I look forward to welcoming Alicia to our team as she brings a wealth of marketing expertise, particularly for the Agricultural Equipment and Telecommunications industries,” stated Mike Thurow, President of Spectrum Technologies. “Alicia is recognized and well-respected for her passion and enthusiasm throughout the Agricultural and Equipment industries. Her arrival supports our on-going investment in strategic marketing communications and enables us to bring greater focus to target markets and to reinforce our industry leadership with innovative offerings for our customers.”
Gillman previously worked as a business strategy consultant, where she supported a number of clients in the telecommunications, agriculture, equipment, consumer products, and advertising industries. She is best known for her abilities to optimize diagnostic marketing communication programs. Prior to working as a business consultant, Gillman held global positions in communications at Deere & Co. and marketing at T-Systems International, Inc./T-Tape, Gateway, and National Design.