N-Insights: A Grower-Retailer Conversation Starter

A sample report from Agronomic Technology Corp.'s N-Insight application.
A sample report from Agronomic Technology Corp.’s N-Insight application.

The folks behind popular nitrogen modeling software ADAPT-N have announced the release of yet another simulation application around nitrogen removal rates: N-Insight.

According to Agronomic Technology Corporation (ATC) CEO Steve Sibulkin, the program is being used by ag retailers to “spark the conversation” around a growers nitrogen needs by looking at the element in two way: by showing growers how much money they are potentially leaving in the field by under or over applying in certain areas; and showing quantified nitrogen loss throughout the season.

N-Insight also provides a 5-year retrospective view that utilizes real field weather, soil and field management information with reports that can be created in just about one minute. It provides a simple method of comparing field management alternatives.

“This is a situation where the output of one model – in this case ADAPT-N – becomes the input into another model,” says Sibulkin. “The tradeoff (between the two) is robustness versus simplicity. In the case of Insights we want simplicity.”

The company is offering a free trial program for the 2016 season, beginning June 27, where it will give away five free field reports per day. Retail agronomists, ag retailers and their technology providers are all the primary target, according to Sibulkin.

“We developed N-Insights to fill that ‘conversation starter’ gap that we felt existed between retailers and growers,” he explains. “This is just a very simple way for an agronomist to pick a field, have the grower answer a simple page of questions revolving around different in-field scenarios, and within one minute it generates a five-tier nitrogen recommendation.

Statistics indicate that on average 40-50% of applied nitrogen is lost, but very few growers know their actual number, did they lose 20% or 30% this year, or maybe more? Now the retail agronomists can come in and use the data to appropriately sell and recommend different products or application methods.”

And of course, anytime a new technology comes along that allows for more precisely stewarded fertilizer applications, it provides value to the retail chain in helping demonstrate a commitment to sustainability, Sibulkin claims.

“We always have to do both – in retail you have to be compelling and profitable for the growers, while staying environmentally sustainable…just adding any level of visibility, which is what we’re doing with the data and Insights, creates more financial value: very expensive fertilizer is the largest variable cost for a corn grower, but half of that is often lost, so the more of it that ends up in the crop the better, and the less of it that is lost as potent greenhouse gas or leeches into the water, the better there as well.

“We have an Enterprise Version of N-Insight that we deploy solely with our Ag Retailer and Technology Partners,” Sibulkin adds. “It adds full customization and field features, and integration into select technology platform partners. Ag Retailers love it because it equips them to have value-added conversations with prospects and growers around risk, investment and field management. And technology partners want to integrate (with) it because it creates more value for their users from existing data.”

Sibulkin says the goal for N-Insights, which will likely follow the same route as ADAPT-N in being integrated into the SST agX platform, is to be broadly used on “tens of millions” of acres.

Leave a Reply

Business Management Stories
Farming at Sunset
Business ManagementAgtech Issues: The Shiny Object Syndrome
September 6, 2017
Do you remember those cartoons where someone lures someone else by placing a piece of candy, small amount of money, Read More
Clay Mitchell
Business ManagementAg Tech Expert Clay Mitchell to Speak at Nebraska Community College
August 31, 2017
A fifth generation farmer and a leading investor in farmland and agricultural technologies will be bringing his message to Northeast Read More
Univ.-of-Illlinois-Palmer-in-soybean1
Business ManagementOpinion: How to Leverage Precision Agriculture to Launch Your Aggressive, High-Pressure Telemarketing Business
August 14, 2017
To continue where my last article left off (which you can check out here), a precision ag company that specializes Read More
Corn
Business ManagementCrop Pro Insurance Closes $8 Million in Series A Funding
August 8, 2017
Crop Pro Insurance today announced the close of an $8 million Series A round of financing co-led by top agriculture Read More
Trending Articles
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment for a More Sustainable Future
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
BASF Maglis grower retailer tablet
Data ManagementWhat Will Happen to My Data? Understanding Your Rights in Precision Agriculture
September 12, 2017
The use of precision agriculture-based decision making to determine fertilizer rates and hybrid types and planting rates is becoming more Read More
Robotics/Labor SaversBlue River, Deere Deal Will Accelerate Farm Robot Innovation
September 11, 2017
No, Blue River Co-founder and CEO Jorge Heraud has not been deposed — Gaddafi-style — by big, bad corporate overlord Read More
Farming at Sunset
Business ManagementAgtech Issues: The Shiny Object Syndrome
September 6, 2017
Do you remember those cartoons where someone lures someone else by placing a piece of candy, small amount of money, Read More
AgQuip overview
Australia/New ZealandAgQuip 2017 Displays New Ag Technology in Australia
August 28, 2017
The annual AgQuip field days took place in Gunnedah, NSW on August 22-24. Being the largest agricultural field days in Read More
Latest News
deepfield-robotics-bonirob
Robotics/Labor SaversDeepfield Robotics to Showcase Precision Agriculture Te…
September 22, 2017
Deepfield Robotics is preparing to showcase its robotics and automation technologies for the agriculture market at the Agrilevante event, in Read More
Kray Drone Application
DronesCrop Spraying Drone Manufacturer Kray Technologies Gets…
September 22, 2017
Chernovetskyi Investment Group (CIG) has reached an agreement on investment into Kray Technologies company, which manufactures Kray Protection industrial robotic Read More
Imagery/SensingPlanet Announces New Hi-Res Imagery Products
September 21, 2017
Since our acquisition of Terra Bella, and the SkySat constellation of seven satellites, we’ve been focused on making this high-resolution Read More
Systems ManagementBayer Dismisses Antitrust Concerns about Digital Farmin…
September 20, 2017
Bayer said it was unable to propose the sale of any digital farming assets to allay EU concerns about its Read More
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
Robotics Specialty Crops
EventsPrecision in Specialty Crops Gains Momentum
September 20, 2017
When John Deere acquired Blue River Technologies (BRT) recently, BRT’s See & Spray technology received plenty of play. Yet many Read More
Decision Support SoftwareSyngenta Helps Lead Efforts for Farm Management Softwar…
September 19, 2017
Ag data from tractors, combines, planters, and other farm machinery present a huge opportunity for growers to manage their operations Read More
Petra-Andren-Cicada-Innovations
Australia/New ZealandGrowLab’s Rocket Fuel for AgTech in Australia
September 19, 2017
Despite its superpower status as a producer and exporter of agricultural goods and services, up until now Australia has had Read More
CropIn-Team-Photo-credit-BW-Disrupt
AsiaCropIn Aims to be a Global Leader in AgTech Sector
September 19, 2017
Krishna Kumar created AgTech startup, CropIn Technology in 2010, along with co-founders Kunal Prasad and Chittranjan Jena. The trio went Read More
China-Beidou-Navigation-Satellite-System
AsiaChina’s Navigation System Gets Powerful Chip to I…
September 18, 2017
A new powerful chip technology has been introduced in China’s national satellite navigation system to provide high-precision positioning, according to Read More
Tablet Grower
Industry NewsFieldReveal Names Hesse New CEO
September 18, 2017
Matt Hesse has been selected as the Chief Executive Officer of FieldReveal, a newly launched joint venture formed to deliver Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment…
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
Wheat sunrise
Australia/New ZealandSparkLabs Group Launches an Agricultural Tech Accelerat…
September 15, 2017
SparkLabs Group, which claims to be the largest startup accelerator group in Asia, is stepping into agricultural tech with a Read More
Sensors/IoTCollaboration Leverages Internet of Things, Sensors in …
September 15, 2017
The vision of having license-free community sensor networks for agricultural users has made a giant leap closer to reality. A Read More
Young Corn Field
Data ManagementPurdue Online Tool to Help Farmers Make Precision Decis…
September 14, 2017
An innovative online tool developed by a Purdue University engineering professor will allow farmers to process data collected from their Read More
forbes-agtech-summit
Precision IrrigationImproving Water Management: Can Silicon Valley Help?
September 13, 2017
I recently attended the Forbes AgTech Summit in Salinas, CA, where roughly 50 start-up companies originating from Silicon Valley and Read More
Nate-Dorsey-Field-Trial-Curve-Compensation
Systems ManagementField Trial: Precision Application and Curve Compensati…
September 13, 2017
Several months ago I wrote an article about curve compensation in planters and how these systems can help create more Read More
Diamondback moth
Tools & Smart EquipmentTechAccel Invests in Unique Sprayable RNAi Pesticide Te…
September 12, 2017
TechAccel, the Kansas City-based technology and venture development company, has announced it has awarded the first grant under its “Path Read More