Mapping: The Foundation Of A Precision Program

Yield Map

As we hear talk of a new millennium and the changes the world must confront, agriculture is looking at one of the broadest revolutions the industry has ever experienced. Every segment of the agricultural industry will be touched by these new technologies and innovations. It is predicted that by the year 2005 our knowledge will double every 163 days. How do we use this to our advantage?

There are going to be many paradigms questioned and new rules written. There are going to be people who consider this disruptive technology and others embracing the change with open arms. The skeptics will fade as the technology proves itself. The early innovators, the visionaries, again will be ahead of the learning curve and will benefit from all the advencements. This technology is one that we can and must adopt and develop.

Biotechnology, GPS, GIS, information databases, spatial correlation analysis, remote sensing data, real time sensing technology, government regulations and others not even envisioned are all part of the mix with which we must deal.

As you begin to develop your farm data base, you need to have a plan of what to do with this data. The question you have to ask every time you add new software or hardware is, how will this improvement add to the knowledge that I need for my farm? Data is not knowledge. It is how this data is related to other data that creates knowledge.

Pretty yield maps are not knowledge. If all you are going to do is produce pretty maps you have missed the greatest of this technology. You have also wasted a lot of money.

Many software companies have misled some producers with these pretty maps. Some companies do not have a clue or the resources to develop “correlation anaylsis software,” or software that helps determine how two or more variables may relate to a specific crop production outcome.

When they show you a map, so what? Where is the correlation analysis? If you get a blank stare, walk away. To my knowldege, Agris, Rockwell, and Soilteq — I’m sure there are more — are seriously working in this area. These are the companies that have the resources to update the software as our analysis needs change.

Things are changing fast and the leaders of today may not be players in the future. If you are trying to get by cheaply, you may be cheating yourself in the long run. This software purchase will be one of the most important decisions you will make. Take time, and be critical of promises made by these companies. Flexibility is the key, we are not sure where this is going. Don’t get locked into a system that is not adaptable.

Today we are in the formative stage, with every company trying to find its place in the market — the proprietary niche that it feels it rightly deserves. Standardization and open architecture will develop and be the standard as in other industries.

Despite our struggles as producers to guide and mold this information technology to suit our needs, developers have not gotten the message yet. They will. Continue to push for elements that fit our needs not their convenience.

Editor’s note: This article first appeared in the Premiere Issue 1997 of PrecisionAg Illustrated.

Topics:

Leave a Reply

Data Management Stories
Ohio State
Data ManagementRecap: The Ohio State University Explores Ag Tech ROI at Soybean Workshop
October 19, 2017
How do soybean producers begin to extract value from the vast selection of digital tools available in agriculture today? At Read More
corn weather
Data ManagementSeasonal Weather Outlooks: High Risk Worth the Reward?
October 18, 2017
Often, when discussing weather service needs with a potential client, I am asked about the possibility of providing long-range weather Read More
Vector-and-Raster-image
Data ManagementUsing Vector Soil Data in a Raster World?
October 16, 2017
Why spend the time and resources to extract the NRCS ‘Soil SURvey GeOgraphic’ (SSURGO) soil polygons only to display the Read More
Young Corn Field
Data ManagementPurdue Online Tool to Help Farmers Make Precision Decisions, Keep Data Private
September 14, 2017
An innovative online tool developed by a Purdue University engineering professor will allow farmers to process data collected from their Read More
Trending Articles
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient Use Efficiency
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imagery Deal
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Corn Field Sunset
Industry NewsEFC Systems’ FieldAlytics Now Available in Canada
September 29, 2017
According to an AgPR news release, FieldAlytics is now available in Canada through FieldAlytics Solutions Canada, Inc. This new company Read More
Decision Support SoftwareSciFi in Ag: Chatbot with your Plants?
September 26, 2017
(Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
deepfield-robotics-bonirob
Robotics/Labor SaversDeepfield Robotics to Showcase Precision Agriculture Technology at Agrilevante
September 22, 2017
Deepfield Robotics is preparing to showcase its robotics and automation technologies for the agriculture market at the Agrilevante event, in Read More
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
Latest News
Robotic-Field-Scanner
Specialty CropsOpinion: Agriculture’s Big Data is Coming to You
October 20, 2017
If you think your world is changing at a dizzying pace, you ain’t seen nothin’ yet. That’s my takeaway from Read More
Ohio State
Data ManagementRecap: The Ohio State University Explores Ag Tech ROI a…
October 19, 2017
How do soybean producers begin to extract value from the vast selection of digital tools available in agriculture today? At Read More
Industry NewsAGCO, Climate Corp. Announce Digital Partnership
October 19, 2017
AGCO announced today a new digital partnership with The Climate Corp. that will provide AGCO customers the option to connect Read More
Industry NewsFieldReveal Inks Agreement with Texas Agronomy Outfit
October 19, 2017
FieldReveal has entered into an agreement with Ag Producers Cooperative of Dalhart, TX, to offer the full FieldReveal precision ag Read More
corn weather
Data ManagementSeasonal Weather Outlooks: High Risk Worth the Reward?
October 18, 2017
Often, when discussing weather service needs with a potential client, I am asked about the possibility of providing long-range weather Read More
Industry NewsAgDNA Announces Dealership Expansion
October 18, 2017
This week AgDNA surpassed their growth projections, announcing partnerships with eight new multi-store dealerships across the mid-west, mid-south and east Read More
Tomato-crop-India
AsiaIndia Maps 185 Districts Through Remote Sensing for Hor…
October 17, 2017
India’s Union Ministry of Agriculture has mapped 185 districts under a project using remote sensing technology to identify areas best Read More
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient …
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Vector-and-Raster-image
Data ManagementUsing Vector Soil Data in a Raster World?
October 16, 2017
Why spend the time and resources to extract the NRCS ‘Soil SURvey GeOgraphic’ (SSURGO) soil polygons only to display the Read More
Precision Irrigation
Precision Irrigation4 Important Ways Precision Technology Is Impacting Irri…
October 12, 2017
Water management is becoming an increasing concern in agriculture, whether that’s dealing with too much or too little water. This Read More
DronesDroneLife: Global Ag Drone Industry Potentially Worth $…
October 12, 2017
Via DroneLife.com’s Jason Reagan: According to an August study by Esticast Research & Consulting Market Research, the global commercial drone Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imag…
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Planet Labs satellite imagery
Industry NewsFarmers Edge, Planet Labs Announce Multi-Year Exclusive…
October 11, 2017
Farmers Edge announced today a strategic partnership to bring Planet’s best-in-class global monitoring platform to the Farmers Edge precision agriculture Read More
John Deere Combine Harvester at Hagen Farms
Decision Support SoftwareAg and Rail Equipment Uptime Critical for Good Harvest
October 9, 2017
Across the American Heartland, growers have started harvesting their crops for what the USDA predicts will be a good yield Read More
Ag Drone
Industry NewsBotlink, SST Announce Integration
October 6, 2017
Botlink has announced a seamless flow of actionable aerial data into the agX Platform. This integration makes it quick and Read More
corn field
Industry NewsEFC Purchases AgSolver Assets, Establishes New Sustaina…
October 6, 2017
EFC Systems announced it has purchased the assets of AgSolver Inc. The move establishes a new Agronomic Planning and Sustainabilty Read More
Ag Retailer and Grower WinField United
Australia/New ZealandNew Technologies vs. Agronomic Knowledge in Precision A…
October 4, 2017
As the days are getting longer and the temperature is starting to rise, Australian broadacre growers are gearing up for Read More
Field Sky Beauty shot
Industry NewsClimate, West Central Distribution Join Forces on Phosp…
October 3, 2017
To help farmers improve productivity and return on their investment, West Central Distribution and The Climate Corporation have teamed up Read More