Manufacturer Makes The Most Of Mobile Technology

New Holland has built out a number of web-based tools in an effort to significantly enrich the virtual farming environment.

Response to  the New Holland Weather app and the iBrochures app have been downloaded to more than  100 countries, and has gotten over 100,000 downloads in total.

The apps form part of New Holland’s digital strategy to provide useful online tools for the worldwide agricultural community, and was taken one step further with the introduction of a new mobile website. This site enables users to access all New Holland digital information on any handheld mobile device.

As farmers are working increasingly long hours, they are ever more reliant on information that they can access while in the field to enhance their businesses’ productivity and profitability.

New Holland’s “Farming weather forecast and services” app has proved extremely popular with over 100,000 unique downloads in more than 100 countries across five continents. The average user rating for the app is 4.5 stars out of a possible five. This targeted agricultural weather app provides farmers with all the key parameters that are required when deciding which tasks to carry out. From actual temperature to wind speed, from the evaporation rate to analyzing long term weather trends, the app has proved an enormous hit with users.

The app is available for Apple or Android.

New Holland’s new iBrochures offer an enriched brochure reading experience. Enlarged images, videos and animations have been embedded into the standard document to provide additional product information.

Users can download the app and leaf through a range of harvesting, tractor and precision land management brochures to find out everything about the products. To date, these brochures have been published by the North American, Canadian, British, French, Italian, German and Dutch markets and nearly 5,000 users have downloaded the app in ten months.

The following brochures are currently available to peruse: the CR Twin Rotor combine, the BigBaler, the FR self-propelled forage harvester, T4 PowerStar™ and TS6 Series tractors. Titles are continually being updated and added, and the PLM precision farming brochure, will be released shortly.

The app is available for Apple or Android.

Finally, New Holland has optimized its website for 100% compatibility with all smartphone devices. Growers can now use a smartphone and enjoy the same experience as traditional computer-based users.

Advanced georeferencing functionality automatically proposes the local market version of the website based on the users’ actual location. Furthermore, this technology will find the nearest dealer and will tell users how close they are and the quickest route to get there. Customers can then make them their “favorite dealer” or even save their contact details to their address book.

The useful “Under the Spotlights” tab groups all New Holland news in one place. Social media feeds enable users to keep their fingers on the farming pulse, as well as consulting market specific news and promotions. These items can be saved and bookmarked using the “read later” functionality so that they can be browsed when users want. The social network links are conveniently included in this section so that users can share exactly what caught their eye with their friends and colleagues.

All product information is also available including technical specifications, videos and images.

New Holland is set to launch further exciting apps in the coming months. To find out more about New Holland, visit www.newholland.com, which has been optimized for mobile devices.

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