Cargill’s traceable turkey pilot program is bringing consumers closer to the source of their Thanksgiving turkey using blockchain technology. The company estimates traceable turkeys will be available to more than 500,000 consumers, reports Erica Shaffer with MeatPoultry.com.
Blockchain is most common in the financial services industry as the technology underpinning digital currencies such as Bitcoin. While it’s not exactly “birdcoin”, the traceability pilot program embodies some of the same goals — to create a record that traces the provenance of the product which, in this case, features turkeys produced for the Honeysuckle White brand. Deborah Socha, brand manager for Honeysuckle White, said the idea for the pilot originated several years ago when the brand took a position around offering consumers transparency.
“It became a natural progression for us when a technology inside of Cargill — a digital supply chain tool that also included a blockchain capability and solution — was presented,” Socha said. “It was a perfect opportunity for us to continue to bring that transparency message and visibility to the consumers of the Honeysuckle White brand.”
As part of the program, consumers can text or enter an on-package code at HoneysuckleWhite.com to access the farm’s location by state and county, view the family farm story, see photos from the farm and read a message from the farmer. The company also launched a product finder website that includes a full list of grocery stores carrying the traceable turkeys.
Head on over to MeatPoultry.com to read the full story from Shaffer.