Granular’s Ambitious AcreValue Platform Combines Real Estate, Agronomic Data

Agustina Sacerdote, Granular Director of Marketing and friend to PrecisionAg.com, tipped us off this week that the Bay Area-based ag tech outfit will officially be launching a national digital plat map service this week via its http://www.acrevalue.com website.

According to Sacerdote, this means that “for the first time ever, anyone can view legal land ownership boundaries with owner information, as on record with the county assessor, anywhere and from any device.”

She says the data is being expanded this week to 48 total states, while still remaining free of cost to any user. She adds that “we are the first to bring all counties together onto a national map – current plat maps are only available for individual counties. Competitive services rely on the 2008 FSA boundary dataset, lack ownership names and are available for a fee.”

Granular foresees the data being used by everyone from possibly off-course hunters trying to determine private versus public land boundaries, to prospective farmland investors, even ag retailers.

I wanted to learn more about how ag retailers can use the AcreValue data in their day-to-day operations, so I had Sacerdote set me up with an interview with Tamar Tashjian, Acre Value General Manager, and Chris Seifert, Director of Data Science for Granular.

“It’s handy for custom applicators to help know they are working on the right field, and also to help find growers as well,” says Seifert.

“Yeah, and I think anyone who is really interested in understanding land ownership would be interested in this product,” says Tashjian. “And I think for retailers or anyone that’s trying to sell to farmers it’s a really great tool for prospecting business.

“We have other data on our site as well,” she adds. “Ownership maps are really just one part of AcreValue, its one piece of information that we provide. We also provide soil maps for every parcel of land and history of crop rotations, and then in a few select states (IA, IL, IN, MN) we list the estimated value.”

Tashjian says ag retailers they’ve worked with across the Corn Belt and Upper Midwest like being able to access the soil maps on their mobile devices in the field.

“Retailers and crop consultants find the soil maps in particular to be very useful in helping them come up with recommendations for crop mix and seeds, and different varieties and chemicals and things like that.”

And she adds: “We’re sort of unique in that this is the first time a site has brought together real estate information – property owners and boundaries, all the information you can get from the county assessor – and just being able to integrate that with the agronomic data like soil maps and crop history, I think that’s pretty unique in the industry right now.”

Since the expanded product featuring the parcel data is still fairly new at this point, Tashjian and Seifert are asking any users that would like to submit feedback to email the company at [email protected]

“We really love interacting with our users as much as possible.”

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