Farmers Edge Looking To Expand U.S. Customer Base

Farmers Edge screenshotA recent round of angel funding from Kleiner Perkins Caufield & Byers’ Green Growth Fund has Canadian-based precision ag outfit Farmers Edge looking southbound, says CEO Wade Barnes.

“Our current focus is to use this funding to expand our footprint by opening operational offices throughout the U.S.,” he says. “We’ve already secured space in Omaha and North Dakota and we’re currently looking at properties in Minnesota and Iowa.”

A portion of the funding will also be allocated directly to innovating the company’s precision ag service offerings, as it looks to strengthen both software (Farm Command) and the in-field weather stations that collect the field-centric data which Farmers Edge values so highly.

“Our focus as a company is collecting very accurate, field-centric data and the weather stations play a big part in that,” says Barnes.

The end goal, according to Barnes, is producing predictive yield analysis data prior to harvest that can be used by the grower – or depending on the situation the retail agronomist – for basing in-season production decisions.

“We feel that (yield analysis data) is the weakest part of the whole precision ag chain right now,” he says. “In precision ag today you’re generally an agronomics or a hardware or a software company. We’re trying to roll all three into one (product).”

Actually, two products. The company’s two levels of precision ag offerings, Platinum Max ($8 per acre starting price point) and Ultra ($4), include leasing of the in-field weather stations (roughly one station per 2500 acres) and all data collection (via CAM ISOBUS plug system), storage and analysis to allow for variable rate applications, seeding data and a host of other capabilities. The main difference in the two levels of service is that with Platinum Max a grower gets annual soil sampling, while Ultra includes soil sampling every three years.

“It’s all about being able to make good, informed decisions on everything from seed varieties to equipment,” says Barnes. “For example say I am a grower that is looking at whether to purchase a Case IH or a Deere combine. From this kind of data I can know that one has better fuel efficiency, so now I don’t have to purchase based on color but what’s the best business decision for my farm.

“As farms continue to grow in scale they need help, in the form of information and data, making these same kinds of crucial decisions.”

Growers of all size can implement Farmers Edge according to Barnes, although larger growers are typically the target demographic.

“These types of tools are really effective for larger growers – the guys with 1,500-2,000 acres and up – we’ve found that many of these growers are seeking an independent voice/gatekeeper and they’ll feel more comfortable working with us than some of the larger multinationals,” he claims. “We’ve heard a lot of concerns around dealing with some of the large multinationals and data. Being equipment agnostic and independent from the large seed and fertilizer companies is a tremendous value to the growers we work with.”

Farmer’s Edge can be “white labeled,” meaning an ag retail operation without its own branded precision ag services offering can license the system as a “partner” and rebrand it as its own proprietary solution.

“Part of the reason for going to market in this fashion is that we have the technology, but most of the time the local retailers have the regional agronomy knowledge and the local seed varieties data that a system like this really needs to make a difference,” says Barnes.

Going forward, Farmers Edge has some intriguing cross-industry projects going on in South America, details of which are expected to follow in the near future.

Topics:

Leave a Reply

Data Management Stories
Soil-Corn-plants-field
Data ManagementRemote Soil-Sensed Management Zones Help Increase Crop Input Efficiency
June 18, 2018
Accurate prescription maps are essential for effective variable rate technology (VRT) fertilizer application. Grid soil sampling is frequently used to Read More
Data ManagementChecking the Box: FBN Garners Ag Data Transparent Certification
May 30, 2018
Farmers Business Network (FBN) recently completed Ag Data Transparent (ADT) third-party certification, affirming that the FBN network’s data and analytics Read More
CAMP3-team
Data ManagementHow AI, Data and Voice Analysis May Transform Farming — And Grow a New Industry in the South
May 22, 2018
In 2015, an estimated $800 million worth of crops in Georgia — a number that amounted to about 13.8% of Read More
Farmer-tablet
Data ManagementWhen It Comes to Farm Data, How Good Is ‘Good Enough’?
May 21, 2018
Ron Farrell, a frequent sounding board for my wacky ideas and a source of ongoing encouragement to stay the course Read More
Trending Articles
JDandPessl
Sensors/IoTJohn Deere, Pessl Instruments Team Up to Create Opportunities
June 18, 2018
John Deere is best known for its line of tractors, combines, sprayers, and implements. However, in an effort to help Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key to Transforming Global Agriculture
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
InfoAg ConferenceThe InfoAg Conference Offers Early Bird Registration Discount
May 24, 2018
Since 1995, The InfoAg Conference has been the premier event for discussion and advancement of precision agriculture. The event, organized Read More
Ernie-Chappell-Screenshot
EventsEFC Systems Sponsorship Demonstrates Commitment to Continuing Education for Retail Dealerships
May 16, 2018
Enterprise software manufacturer EFC Systems, scholarship sponsor of the inaugural PrecisionAg® Professional Accelerator professional development conference this June in Brookings, Read More
EventsMeister Media Debuts Growing Innovations
May 10, 2018
As a service provider, you and your grower customers probably can agree on this much: While innovation abounds in agriculture, Read More
UCANR_booth_Food_IT_forum
EventsForum Calling All Innovators of Agriculture Technology
May 2, 2018
The challenges that come with feeding the world continue to grow. Luckily, so do advances in information technology that are Read More
Latest News
Imagery/SensingIntelinAir, TerrAvion Partner on Ultra High Resolution …
June 21, 2018
IntelinAir has partnered with TerrAvion to deliver what it is calling a “best in class imagery solution” to joint customers Read More
Industry NewsRaven Launching CR12 Field Computer in Europe this Week
June 19, 2018
Raven Industries announced the release of a new, larger field computer: the CR12. Utilizing the same functionality as the CR7 Read More
dropcopter
DronesNew York Apple Orchard Claims World First in Pollinatio…
June 18, 2018
Beak & Skiff Apple Orchard in LaFayette, NY, is the first orchard in the world to use drones to pollinate Read More
Farmer with iPad
Decision Support SoftwareAgrian Enhances Field Scouting App
June 18, 2018
Agrian has added a new feature to its robust field scouting app – a pest trap counting solution. The new Read More
AmericasMFA Precision Head Talks Precision Ag, Cover Crops at 2…
June 18, 2018
Although implicit to anyone that spends a good chunk of their career in agriculture, the link between advanced precision technology Read More
Iron Man
UncategorizedAgFunder News: Forget Self-Driving Tractors; Agricultur…
June 18, 2018
Marvel’s Iron Man suit might seem an unlikely source of inspiration for growers, writes Joseph Byrum on AgFunderNews.com. Once the Read More
Soil-Corn-plants-field
Data ManagementRemote Soil-Sensed Management Zones Help Increase Crop …
June 18, 2018
Accurate prescription maps are essential for effective variable rate technology (VRT) fertilizer application. Grid soil sampling is frequently used to Read More
JDandPessl
Sensors/IoTJohn Deere, Pessl Instruments Team Up to Create Opportu…
June 18, 2018
John Deere is best known for its line of tractors, combines, sprayers, and implements. However, in an effort to help Read More
computer-in-field
Business Management3 Questions to Ask When Looking for Your First Job in P…
June 18, 2018
Let me begin this column by extending my congratulations to all of my fellow students who have just graduated – Read More
Robotics/Labor SaversStine Seed Plunks Down $5 Million on Smart Ag’s D…
June 14, 2018
Stine Seed Farm has invested $5 million in Smart Ag Inc., an Iowa technology firm that has developed a full Read More
David-Perry-featured-image
AmericasIndigo Touts ‘New Approach to Agricultural R&…
June 13, 2018
Indigo, the Boston-based microbial crop technology startup that has raised more than $400 million, announced it is expanding its research Read More
Ag Drone
EventsAgTech Conference of the South Dedicated to Innovation,…
June 12, 2018
Join current and emerging agtech business leaders and investors at the AgTech Conference of the South, a premiere conference dedicated Read More
Munckhof Machinefabriek equipment
EuropeEurope: Precision Farming at Heart of Munckhof Deal
June 11, 2018
One of Europe’s oldest suppliers of machinery used in fruit production, the Dutch firm Munckhof Machinefabriek, has been purchased by Read More
Australian-Farmers
Australia/New ZealandCrunching the Ag-Tech Numbers Saves Time for Australian…
June 5, 2018
Time management is key on the Walker family’s farm, where a mix between cropping, commercial sheep and two studs means Read More
Drone-exhbitor-at-Drone-Show
AmericasDroneShow Highlights UAV Technology in Latin America
June 4, 2018
Editor’s note: The DroneShow Latin America is an annual trade fair hosted by MundoGEO, a media and communications company founded Read More
Imagery/SensingImagery in Agriculture: Time for a Reality Check
June 4, 2018
Where do I begin….I’ve been dealing with imagery in agriculture since I was 10 when my dad started Satshot. At Read More
AmericasNAAA Issues Drone Pilot Reminder: Watch Out For Aerial …
May 31, 2018
With more than 1 million UAVs registered with the FAA, it is vitally important for UAV operators to be aware Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key t…
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More