Farmers Edge Announces IBM-Powered Weather Collaboration

Farmers Edge announced a collaboration with The Weather Company, an IBM Business and the world’s largest private weather enterprise.

Under the terms of the deal, Farmers Edge has integrated hyper-local forecasts from Weather’s superior Forecasts on Demand (FoD) weather forecasting engine into its field-centric approach to predictive modeling. This enhancement of real-time meteorological data analytics is another step towards the digitization of agriculture, an industry in the midst of a radical transformation.

Established growing regions have traditionally relied on static climate data sets collected by an existing fleet of government, city or airport weather stations. Now, with a global network of distributed weather stations in the field, Farmers Edge is providing real-time data from the field that can enable highly precise, predictive models that inform growers’ decision-making on: critical crop stages, the timing of field operations, pest and disease pressure, equipment deployment, soil needs and nutrient requirements. Through this collaboration, Farmers Edge continues to marry data science with agricultural science to provide the most accurate field-centric data in the industry.

“Through our work with Farmers Edge, we hope to help the agriculture industry leverage precise weather data in order to optimize critical decisions,” said Mark Gildersleeve, President, Business Solutions, The Weather Company, an IBM Business. “Weather is the single biggest variable in business performance, and this deal brings together some of the most advanced weather forecasting science in the industry and a leader in ag-data to create a one-of-a-kind platform to support decision-making to improve yields for growers around the world.”

Farmers Edge has established itself as an industry leader in deploying weather stations on farms. By Spring 2016, the company expects to have the largest real-time weather-monitoring network in Canada with over 1,000 automated field-centric weather stations and will be targeting similar deployment in other substantive agriculture markets. The enhanced weather offerings underscored by this collaboration are a part of the larger vision of Farmers Edge to bring cutting edge technologies to growers worldwide.

Through a field-centric technology approach, Farmers Edge enables more productive and sustainable farming, ultimately increasing crop yields. The Farmers Edge Precision Solutions package is a comprehensive turnkey system that includes: Variable Rate Technology, soil sampling and analysis, field-centric weather monitoring, in-field telematics and data transfer, high-resolution satellite imagery, field-centric data analytics, access to an integrated farm management platform and a network of highly experienced, trusted advisors on the ground.

“Though weather is a key factor in the decision-making of today’s farmers, growers have not had access to high-quality weather data that can enable more informed management and facilitate better growing, particularly in data-sparse environments,” said Wade Barnes, President and CEO of Farmers Edge. “We’ve created a scalable solution that works for our global network of growers and one that can be tailored to support the needs of individual fields, from grain production in Brazil to variant weather in Australia. Predictive forecasting models are the next step towards achieving higher global crop yields, sustainably.”

Topics:

Leave a Reply

Data Management Stories
Soil testing
Data ManagementOpinion: Soil Testing Needs Sensors To Get More Accurate
February 17, 2017
We are entering a very exciting time in agriculture. With so many great software platforms and data collection tools we Read More
Data ManagementJANZEN LAW BLOG: Tyson Foods, Perdue Farms at Center of America’s First Ag Data Case
February 14, 2017
A number of poultry growers have filed suit against Tyson Foods, Perdue Farms, and other poultry integrators alleging that growers’ Read More
Field Sky Beauty shot
Data ManagementField to Market Announces New Metrics Platform Integrations
February 9, 2017
Field to Market: The Alliance for Sustainable Agriculture today announced a comprehensive integration between the sustainability metrics and algorithms of Read More
Data ManagementNew Partnership Between AgIntegrated, CDMS, SeediQ Will Create Single Source Reference Data API
January 18, 2017
AgIntegrated, Inc. (AGI), CDMS, Inc. and SeediQ announce a partnership to develop, promote, and sell a single-source crop input reference Read More
Trending Articles
Connected Farm Scout Trimble Agriculture - featured image
Decision Support Software17 Field Scouting Apps For Precision Agriculture
February 6, 2017
There are dozens of easy-to-use mobile apps that are ideal for every day field scouting tasks. From record keeping and Read More
John Deere Dealership
Business ManagementAg Retailer, Equipment Dealer Improve Service By Working Together
January 27, 2017
Some believe that in many aspects of life, timing is everything. Among those believers, please count Randy Bartholomew, Integrated Solutions Read More
Innovation SeriesPrecision To Lead Agriculture In 2017?
January 25, 2017
Another new year is upon us! And I’m certain I speak for many in the agricultural world when I say Read More
Terry Griffin
Business ManagementUsing High Tech To Make Farm Decisions
January 17, 2017
Raj Khosla, professor of precision agriculture at Colorado State University, challenged farmers to think about how far the technology of Read More
PrecisionAg.com featured image
ProfessionalsWelcome to the Newly Enhanced PrecisionAg.com
December 29, 2016
Talk a quick look around our website and we hope you’ll notice it’s significantly different as we head into 2017 Read More
Ryan Raguse and Matthew Grassi
ProfessionalsIndustry Executives Talk New PrecisionAg Professional Brand
December 19, 2016
EFC Systems President and CEO Ernie Chappell Myriad Mobile Cofounder and Chairman Ryan Raguse Read More
Latest News
Sentera drone
DronesPrecision Ag Professionals Will Find Advice, Applicatio…
February 22, 2017
The upcoming ASCEND Conference & Expo will deliver practical information about using drones to improve processes in precision agriculture. ASCEND Read More
Case IH - AFS AccuStar and UAV Offering - Magnum MX210 AccuStar Receiver
DronesCase IH Adds New GPS Solution, UAV Package To AFS Offer…
February 21, 2017
Driven by the growing demand for efficient data management, the latest Advanced Farming Systems (AFS) solutions from Case IH help Read More
Mobile Phone in field
Systems ManagementBayer Enters Farm Recommendations Arena With Yara Colla…
February 20, 2017
Crop protection and ag biotech giant Bayer and fertilizer producer Yara International ASA have entered into a software collaboration and Read More
Hort TechGrowingProduce.com: Smart Vineyards Set to Revolutioniz…
February 17, 2017
Phil Asmundson is by no means a veteran viticulturist, but a half-dozen years ago, after watching his wife and business Read More
Soil testing
Data ManagementOpinion: Soil Testing Needs Sensors To Get More Accurat…
February 17, 2017
We are entering a very exciting time in agriculture. With so many great software platforms and data collection tools we Read More
Australian Harvest
Decision Support SoftwareGarden City Co-op Added as MZB Regional Mapping Center;…
February 17, 2017
Garden City Co-op (GCC), through a retailer agreement, has been using MZB Technologies as their precision ag platform for a Read More
DronesLand O’Lakes Drone Challenge Crowdsourcing Compet…
February 17, 2017
Land O’Lakes, Inc. is calling on innovators from the tech industry to enter the Land O’Lakes Prize: Drone Challenge, a Read More
DronesDrone Startup Hits VC Jackpot: Skyward Acquired by Veri…
February 16, 2017
Building on its strategy to drive innovation and adoption for IoT services in high-growth markets, Verizon today announced that it Read More
GuidanceCase IH Launches AccuTurn Automated Headland-Turning Te…
February 15, 2017
New AccuTurn automated headland-turning technology from Case IH takes the guesswork out of turning on headlands, which gives you improved Read More
ProfessionalsDeere Details New Connect Mobile App, C850 Air Cart
February 15, 2017
To help growers monitor, adjust and learn from the performance of their planter or sprayer while it moves through the Read More
drones, UAVs, DJI, Aerial Imagery
DronesNDVI Imagery Under $5K? Sentera Outfitting DJI Phantom …
February 15, 2017
Sentera today announced its ability to convert a DJI Phantom 4 Pro drone into a precision scouting tool that collects Read More
Wheat sunrise
Systems ManagementNew Holland Announces New Product Launches
February 15, 2017
New Holland Agriculture expands its product offering with the introduction of three Precision Land Management technologies, PLM Drone Data Management, Read More
Data ManagementJANZEN LAW BLOG: Tyson Foods, Perdue Farms at Center of…
February 14, 2017
A number of poultry growers have filed suit against Tyson Foods, Perdue Farms, and other poultry integrators alleging that growers’ Read More
Southern States grower in cab
Innovation SeriesPrecision Agriculture: A Place For Everyone At The Tabl…
February 13, 2017
Over the last 30 days, I’ve been immersed in all things precision agriculture. If you received your personal copy of Read More
Farmer and computer
ProfessionalsPassionate Precision Agriculture Writers Wanted To Join…
February 10, 2017
About The Opportunity: PrecisionAg.com is looking for people to join our team and submit original content to our website about Read More
Mobile Phone in field
Sensors/IoTIoT Will Transform The Agriculture Supply Chain –…
February 10, 2017
Supply chain visibility and efficiency is a big part of running a profitable agricultural business. There are a variety of Read More
Field Sky Beauty shot
Data ManagementField to Market Announces New Metrics Platform Integrat…
February 9, 2017
Field to Market: The Alliance for Sustainable Agriculture today announced a comprehensive integration between the sustainability metrics and algorithms of Read More
AGCO White planter 9800VE
Tools & Smart EquipmentAGCO Introduces High Speed White 9800VE Series Planters
February 8, 2017
AGCO Corp., a worldwide manufacturer and distributor of agricultural equipment, is bringing to market White Planters™ 9800VE Series planters equipped Read More