DTN/The Progressive Farmer and FarmLink today announced a collaboration agreement to develop a new decision dashboard product that will help farmers and their advisors evaluate field-by-field productivity and marketplace dynamics to enable fair value and grain marketing decisions for increased profitability.
Available later this year in advance of the 2016 planting season, row crop farmers will be able to subscribe to the online tool through DTN/The Progressive Farmer.
“As we’ve collected and analyzed yield, soil, weather, and other relevant data sets during the last five years, we’ve developed the most robust, actionable agriculture indices in history. As data and farm analytics become a key driver of a farmer’s business management tools, collaborations like this will help transform agriculture by increasing the profitability and sustainability of farm operations,” said Dave Gebhardt, Chief Strategy Officer for FarmLink. “We share DTN/The Progressive Farmer’s commitment to providing real-time, actionable information to farmers, which is exactly what this partnership will do.”
By combining DTN/The Progressive Farmer’s local weather station network, and local cash market information with FarmLink’s proprietary indices, the new product will help farmers personalize information to best inform individual farm management decisions to maximize margins throughout the year.
“By leveraging the power of FarmLink’s unique field database, benchmark, and advanced analytics, DTN/The Progressive Farmer continues to bring industry leading tools to help farmers access and understand information that can affect their overall profitability,” said Matt Bradford, Vice President-Agriculture for DTN/The Progressive Farmer. “Through this partnership between DTN/The Progressive Farmer and FarmLink, farmers will have access to deeper insights to inform grain marketing, agronomic, and farm management decisions.”
In the past, farmers only had access to prior yield data and current market information to use for decision making. The new overall dashboard will include a forward looking view of yield potential, local market value, weather effects on crop conditions and the impact on profitability.
“Never before have farmers and their trusted advisors been able to access this level of market, agronomy and farm management information, every day – all in one place,” said Bradford.
DTN/The Progressive Farmer’s hyper-local weather network and extensive database of local cash prices will be key features of the product to further enhance the local relevance to individual farmers.
“We believe data science and technology will transform agriculture, and the collaboration between DTN/The Progressive Farmer and FarmLink is a key part of achieving that mission,” said Gebhardt.